Creating valuable B2G content for ABM with Aaron Heffron and Courtney Hastings
Lay of the Brand
English - November 18, 2021 14:00 - 28 minutes - 19.8 MB - ★★★★★ - 7 ratingsBusiness Technology marketing creative tech technology digital marketing leads branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 20. EdTech: Adapt and Evolve Your Marketing
In part two of our three part series on federal account based marketing (ABM), we’re looking at creating powerful messaging and content strategies. How does research inform content, and how can you adapt to focus on the people and messages that can make all the difference to your win rate? To find out, we’re joined by Courtney Hastings, Senior Marketing Manager, Public Sector, of data integration and analytics provider, Qlik, and Aaron Heffron, Executive Vice President of government market research firm, Market Connections.