25. 2023 predictions for marketing and PR with Microsoft and Merritt Group
Lay of the Brand
English - January 05, 2023 15:00 - 23 minutes - 16.2 MB - ★★★★★ - 7 ratingsBusiness Technology marketing creative tech technology digital marketing leads branding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 24. Take control of your personal brand
Next Episode: 26. Marketing to healthcare CIOs - 2022 survey results
For tech marketers and PR pros, 2023 could be a wild ride, with an uncertain economy and new possibilities to engage with customers, the media, and influencers. Still, as we've seen in the 25 years since Merritt Group's founding, some things are evergreen.
So, what's still working in marketing and PR? And how can we prepare for more changes, big and small? To find out, we're talking with Alisa Whyte, CEO of Merritt Group, who's been here since the beginning. We're also joined by Tonya Klause, Marketing and Communications Director at Microsoft Federal.