23. B2B marketing in the metaverse

Lay of the Brand

English - March 17, 2022 13:00 - 23 minutes - 15.9 MB - ★★★★★ - 7 ratings
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Previous Episode: 22. Launching and Measuring Your B2G ABM Campaign with Aaron Heffron and Kate Tong

Next Episode: 24. Take control of your personal brand

Is the metaverse just the next "next big thing?" Or is it a totally new way of looking at interactivity and engagement? And what can marketers be doing now to make sure they aren’t left behind? Listen in for insights from Yashar Behzadi, CEO and founder of Synthesis AI.