Lawyers Who Podcast - Part III

Welcome back to Part 3 of the Lawyers Who Podcast mini-series.  In Part 1, Episode #46, we covered how to hone in on your niche, topic, and format.  We also gave you some homework.   Part 1 is definitely the place to start if you are considering starting your own podcast.  In Part 2, Episode #48, we built on Part 1.  We discussed choosing a name, the mechanics of getting started, buying your tech, and a life saving time saving hack that will make your entrance into podcasting so much easier. In Part 3, we are going to talk about getting your podcast out into the world.  We will cover podcast hosting, podcast directories, marketing, and social media.  If you don’t know what half of these words even mean, then you are in good company, because we didn’t either.  

Podcast Host A podcast host is that place that you store and then distribute your episodes. Your podcast host will provide the RSS feed for your podcast.  An RSS feed is really just a listing or a feed of all of your episodes.

Podcast Directory A podcast directory is the place where you listen to the podcasts.  For example, Apple Podcasts and Spotify are two of the most popular podcast directories out there. 

Our podcast host is Buzzsprout.  We have been using them since the very beginning and have been very happy with them.  If you are interested in learning more about all that Buzzsprout can offer you click the link below.  Best of all, if you use this link to sign up you will get a $25 Amazon gift card from Buzzsprout after your second paid invoice and it helps support our show.

Once you know where your podcast will be hosted you still have to get it from the host to the podcast directories.  We have our podcast listed in 18 different podcast directories.  One of the reasons we initially started using Buzzsprout is because they will help you get listed in most of the directories and then when you upload an episode to them they will automatically send it to all of the linked podcast directories.  Other hosting platforms also do this, or some version of this, but when you are picking your host this is definitely something that is going to save you time and energy.

Now - you need listeners!  Of course your mom and your law school bestie will listen.  But you want to find people, in your ideal target audience, who you don’t necessarily know yet to be able to find you, listen, and keep coming back week after week.  Before we released our first episode we started promoting the podcast on social media.  We started the Lawyers Who Launch Instagram account.  We are on LinkedIn.  We also this blog.  These are all great ways to get the news of your podcast out there and reach your ideal listeners.  Building an audience is incredibly difficult and takes a lot of work and time.  We aren’t huge, we don’t get millions of downloads every week, we are deep in the work of building our audience and our platform.  But we are bigger than we were a year, a month, even a week ago.   

Nothing contained within this podcast is intended or should be construed to b

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Nothing contained within this podcast is intended or should be construed to be legal advice and does not create any attorney client relationship. Your jurisdiction will have rules of professional conduct that you must follow. This discussion does not focus on the any such rules, including the rules from the jurisdiction where we practice.