6 Must-Haves for a SOLID Influencer Marketing Agreement - 017
Creative Counsel with Brittany Ratelle
English - June 08, 2018 06:07 - 31 minutes - 59.7 MB - ★★★★★ - 49 ratingsEntrepreneurship Business Education How To entrepreneur graphicdesigner illustrator impostorsyndrome scaling smallbusiness artist brittanyratelle business contentcreation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Using Legal to Stay On-Brand with Attorney Caroline J. Fox - 016
Whether you are an influencer/content creator or brand, dig into the 6 terms you must have spelled-out in a good sponsored content contract for an influencer marketing campaign.
You will learn:
What homework you need to do before you get into influencer marketing Payment/compensation language you want What is a "kill switch" and why you want one How a business DTR (define-the-relationship) can help out with exclusivity negotiations Copyright Ownership and editorial control and why it is KIND OF a big deal Confidentiality and what NOT to say in "private" FB groups FTC Disclosures and why it does not pay to be cute (at least now with the FTC--yeah you know me!)Do you need an influencer marketing/sponsored content contract that has all of this goodness in it?
Well, head over to my template SHOP and pick one up. I'll even give a special 10% discount code for podcast listeners. Code: DTR
Full show notes here, including transcript.