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How to Save Yourself From a Disastrous Book Launch with Scott Duffy
On Good Authority: Publishing the Book that Will Build Your Business
English - July 13, 2022 07:00 - 34 minutes - 31.7 MB - ★★★★★ - 227 ratingsCareers Business Entrepreneurship career entrepreneur author bestsellingbook booklaunch launch marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Scott Duffy is an entrepreneur and business strategist. He is listed as a “Top 10 Speaker” by Entrepreneur and has been named one of the “Top Influential People To Follow” by Yahoo! Finance.
He's also the author of three different business books on three different topics, from three different publishers and launched in three entirely different ways. When I was at his mastermind a few weeks ago, he articulated why entrepreneurs should launch books in a way that was clearer than I'd ever heard. That's why I wanted him on the show but what I actually got out of our talk was so much more.
In this episode, we got into the importance of subtitles, why authors should be featured on their book covers and how his most recent book launch was a disaster.
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