How to Create Urgency to Get People to Buy Now (Versus Later)

Urgency in marketing creates motivation to buy. When you do this well, you’ll be able to break through the noise of today's saturated markets and capture the attention of consumers who might otherwise delay or turn the other way.

Most people put too much emphasis on urgency tactics like deadlines, limited availability, and time-sensitive marketing campaigns. 

However, those won’t be the tactics that ultimately accelerate the customer journey from consideration to conversion, prompting your best-match clients to purchase sooner rather than later.

Discover the fundamentals of urgency so you can apply short-term and long-term strategies to increase your monthly enrollments and grow your business. 

Key Highlights:

The two types of urgency and how to use it to move people from "not interested right now" to "ready to buy"How to prioritize your marketing efforts to align with the different types of urgency.The percentage of buyers versus non-buyers in your market and what to consider when layering in different marketing campaigns to increase overall desire for your offers.The power of branding and awareness in the industry and how this plays into consumer purchasing behavior. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

03:47 I just got the book of Stephen Covey's work, The Seven Habits of Highly Effective Families.   

04:12 My husband and I literally felt like we had this crazy whiplash because it was like everything hit us at once.

05:21 My family has entered a whole new dimension of busy, and I don't love the word busy.

06:31 Thankfully, my husband and I both have flexible schedules, which is why we do what we do so that we can have it all right and be present for our kids.  

07:16 Even though I’m feeling a little overwhelmed, there is so much more happiness and joy just illuminating my physical body.  

08:03 The change is unknown, especially to my kids. They're not able to articulate some of these changes and I can see exactly what's happening. 

08:33 I'm now readjusting and recalibrating our work schedule in my calendar for the fall season and heading into one of my favorite times of the year because personally, I love fall.

09:28 All that to say, I want to talk to you about urgency because this is coming up a...

Urgency in marketing creates motivation to buy. When you do this well, you’ll be able to break through the noise of today's saturated markets and capture the attention of consumers who might otherwise delay or turn the other way.

Most people put too much emphasis on urgency tactics like deadlines, limited availability, and time-sensitive marketing campaigns. 

However, those won’t be the tactics that ultimately accelerate the customer journey from consideration to conversion, prompting your best-match clients to purchase sooner rather than later.

Discover the fundamentals of urgency so you can apply short-term and long-term strategies to increase your monthly enrollments and grow your business. 

Key Highlights:

The two types of urgency and how to use it to move people from "not interested right now" to "ready to buy"How to prioritize your marketing efforts to align with the different types of urgency.The percentage of buyers versus non-buyers in your market and what to consider when layering in different marketing campaigns to increase overall desire for your offers.The power of branding and awareness in the industry and how this plays into consumer purchasing behavior. 

Connect With Kinsey

Website | Facebook | Free Community | Instagram

[FREE] LIVE Scalable Offers Masterclass: How To Rethink Group Coaching Programs and Create Offers That Attract Top-Tier Clients Effortlessly: www.kinseymachos.com/innovate

[FREE] Download: The Revolutionary Content Kit: A 7-pillar method to creating unique content that sells + connects at the same time: www.kinseymachos.com/revolutionary

Ready to discover your unique category, streamline your services, and organically launch your scalable offer to 20K+ months with more harmony and rhythm? Don’t sacrifice the quality of your services as you scale. See if you’re a good fit for our signature experience, Launch Like A Queen: www.kinseymachos.com/launchqueen

Book A Call With Our Team To Discover What’s Next For You: www.kinseymachos.com/nextsteps

Do not miss these highlights: 

03:47 I just got the book of Stephen Covey's work, The Seven Habits of Highly Effective Families.   

04:12 My husband and I literally felt like we had this crazy whiplash because it was like everything hit us at once.

05:21 My family has entered a whole new dimension of busy, and I don't love the word busy.

06:31 Thankfully, my husband and I both have flexible schedules, which is why we do what we do so that we can have it all right and be present for our kids.  

07:16 Even though I’m feeling a little overwhelmed, there is so much more happiness and joy just illuminating my physical body.  

08:03 The change is unknown, especially to my kids. They're not able to articulate some of these changes and I can see exactly what's happening. 

08:33 I'm now readjusting and recalibrating our work schedule in my calendar for the fall season and heading into one of my favorite times of the year because personally, I love fall.

09:28 All that to say, I want to talk to you about urgency because this is coming up a lot. 

10:17 It's your responsibility to create more urgency in your offers so that you can see that increase in the business and most especially in revenue. 

10:40 There are actually two types of urgency that you need to consider when it comes to people buying now versus later or never came to types. The first type is the internal desire. 

14:09 The external circumstances when it comes to urgency are things outside of the consumer. 

14:42 These are circumstances that are currently in or around the market that can increase the urgency for somebody to buy. 

16:35 Notice how none of those external circumstances played into anything but notice how the purchase and the the activities that followed a purchase came after having the internal desire first.  

17:38 You have to think hard and focus on creating that internal desire in your consumers first, just like what we did in Launch Like A Queen. 

18:20 You need to have an offer that is so dialed in and truly meets and creates an internal desire for your avatar that you're trying to market to and bring into your ecosystem. 

19:00 You have to focus on meeting and matching the internal desire of your consumer first before you ever worry about applying additional or external circumstances that increase that urgency. 

19:35 I'm referencing this book that I read a long time ago. It is One Page Marketing Plan by Allan Dib. 

19:49 When you think about the market for your product or service, think about it in a pie chart divided by different percentages of people.  

21:04 If your marketing is doing what it's supposed to do, it will be a constant evolution and journey of moving people from one segment to another. 

21:50 External circumstances can increase that urgency and move somebody faster through that pipeline. 

22:38 You need to make your offer obviously so irresistible that it is already meeting an internal desire for a perfect avatar for your offer. 

23:12 But this season can take longer for some people versus others. That's another point that I want you to walk away with. 

23:43 With consistency, it becomes less about sales or discounts on launching, but more about the recognition and awareness around who you are and what you do. 

24:24 It’s all about your product and program. With my team, we built such great brand awareness around it that when doors did open or when we had a live launch, it didn't matter what fast action bonus we implemented or when we closed doors. 

25:35 People don't wait for premium things to go on sale. They just know that they're going to pay a premium price for a premium product.  

26:37 In our Launch Like A Queen, we leverage the live launch model to create those cash infusions in the business. But it's not just about that, and this is what many people miss. 

29:10 Whatever that urgency, it will not work if we don't meet that internal desire. If we don't activate that internal urgency for our avatars.

31:23 We have to be strategic about the layers of urgency of the external circumstances that you're applying to activate that buying partnership. 

32:26 The live launch model creates an environment where you can apply external circumstances to increase urgency and also increase that internal desire by serving them with high-value content. 

32:22 In my business, we're feeling so on top and on that cutting edge of the industry. It's because we know how to align our messaging and our offers with people who are buying right now. 

36:06 I invite you to apply to Launch Like A Queen. It's one of our signature experiences where we blend mentorship, curriculum, and community-based coaching, as well as in-person experiences to create a top-notch experience for you.    

About the Host

Kinsey Machos, a Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen, and heard online.

She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women — because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.

As a wife and a mom of three, the family takes priority. And having a business that’s run AROUND her lifestyle is a daily intention of hers.

https://kinseymachos.com/

Instagram: @kinseymachos

Facebook: @kinsmachos 

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