Launch and Scale®
115 episodes - English - Latest episode: 6 months ago - ★★★★★ - 27 ratingsLaunch and Scale™ founder, Khierstyn Ross covers proven strategies to launch and scale a product successfully on Shopify online through a mix of actionable content, business challenges, and interviews with industry leaders and successful entrepreneurs. Giving you the tools you need to succeed where others have failed in the E-commerce business.
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Episodes
LS 13 - Hiring A Facebook Ads Expert For Your Launch
August 05, 2019 20:43 - 12 minutes - 11.8 MBDo you want to be on top of your game? Then paid advertising could be for you! Whether you're launching a new product, an email list, or simply want to drive people to follow your page and turn them to clients, you need a specialist to help you. And what better tool or platform there is but Facebook and Instagram! Why? Because both will give you a volume of traffic that will help get your product to a wider audience who can help you whether you're launching or scaling. Listen to this episode...
LS12 - Setting your Kickstarter goal -- what agencies won't tell you
July 23, 2019 21:39 - 11 minutes - 10.5 MBHow much do you set your Kickstarter goal to? What should your public and your private goal be? Here's what you really need to consider before setting these marks to make sure you're covering your funding bases.
LS11 - Finding untapped potential in your audience, with Ryan Daniel Moran
July 19, 2019 00:20 - 39 minutes - 36.3 MBIn this guest episode with Ryan Daniel Moran, we have a frank conversation about how most entrepreneurs have it backward. It's not about finding the product first, it's about discovering the audience to sell to. In this episode, we uncover Ryan's process for finding and attracting untapped audience potential.
LS10 - The art of product licensing, with Stephen Key
June 26, 2019 15:00 - 40 minutes - 37 MBIn today's episode, we bring on one of the world's top product licensing specialists, Stephen Key, to discuss this route to market. In this episode, we cover the ins and outs of product licensing, whether it's right for you, as well as how to protect your product IP from knockoffs.
LS09 - Kickstarter video: How to make sure you're hiring the right videographer
June 24, 2019 20:26 - 11 minutes - 10.1 MBHiring a videographer for your Kickstarter product video can be one of the more expensive investments you make in your product launch. This is also one of the areas many business owners get wrong. Listen to this episode to learn some best practices when hiring a videographer, including, how to find them, how to select them, and what to look for.
LS08 - Getting your product into retail (+ how to get your products to celebrities like Blake Lively)
June 21, 2019 04:37 - 40 minutes - 36.8 MBRegardless of where you are in your online journey, at some point, you'll want to increase your reach by getting your product into retail and other distribution. In this in-depth interview with Sarah Shaw, we go through best practices when approaching retailers for the first time, as well as how to make sure that even when your product is on shelves, that it's selling. As a bonus, we explore how she's had her clients' products into the hands of both A and B level celebrities like Blake Liv...
LS07 - Amazon first, or Kickstarter?
June 16, 2019 15:00 - 9 minutes - 8.37 MBTranscript Hey guys, welcome to Launch and Scale. This is episode seven. In this episode, we are taking a look at what is the best route to market for your product. A while there are several types we could talk about, two that I come across most in the eCommerce space is do you launch your product on Amazon first or do you launch on Kickstarter first? This is the question that was inspired by Stein Devolder. He asked, really, what are the benefits of first launching your brand on Kickstart...
LS06 - Niche clarity
June 11, 2019 02:06 - 9 minutes - 8.92 MBNot having a strong understanding of who your customer is, niching down, and focusing on who you want to serve is by far one of the biggest barriers to success on Kickstarter (and launching products successfully) that I see. Struggling to find your niche or narrowing down your message can seem limiting, but trust me, it’s the opposite. Ever heard the phrase: “If you end up trying to reach everyone you reach no one”. Here’s a test for you to see how focused your niche and message are. Tra...
LS05 - What to do when your pricing structure doesn't support scale, with Marcus Rader of Host Away
June 05, 2019 19:12 - 44 minutes - 41 MBTranscript: Hey everyone, welcome to the Launch and Scale podcast. This is episode five, and I'm Khierstyn Ross. This episode is brought to you by the Launch and Scale program, which if you are looking for a done with you program that is a proven step by step system and support that we have put together to get you the support that you need throughout your product launch, be sure to head over to khierstyn.com/schedule and book a strategy session with myself, or my team where we're going to b...
LS04 - My software stack for building a targeted audience
May 29, 2019 22:57 - 11 minutes - 10.6 MBHey, everyone. Welcome to the Launch and Scale podcast. This is episode four, and I'm Khierstyn Ross. In today's episode, we are going to be taking a look at what is my recommended software stack to use when building up an engaged audience for your product online. And this question was inspired by really Fernando Perez. He emailed in asking how we can incorporate click funnels into our overall plan? So I'm going to spend the next few minutes of this episode really diving in to help you simpl...
LS03 - Going it alone: When (and who) to bring onboard
May 29, 2019 22:01 - 19 minutes - 17.5 MBWelcome to The Launch and Scale Podcast. This is episode three and I'm Khierstyn Ross. The first thing I wanted to cover in today's episode is that Launch and Scale is now available on all major podcasting platforms. So whether you are Google Play, iTunes, Spotify, or Stitcher, then you will be able to find Launch and Scale by just doing a quick search on those platforms. And please do subscribe and leave a review, an honest review if you are enjoying the content as it does help the show get...
LS02 - How to be sure people want your product
May 15, 2019 04:21 - 10 minutes - 9.26 MBHey guys, welcome to the Launch and Scale podcast, I'm Khierstyn, this is episode two and this episode is covering how the heck do you know if someone really wants to buy your product before you sink thousands of dollars into it. Which is going into, how do you validate your ideas quickly and move on to ones that are actually going to sell for you? This is a question that was posed by Brett Buxton, so this is a question that he emailed into me after I asked everyone on our email list, really...
LS01 - Brands can't co-exist with "me too" products
May 15, 2019 04:17 - 12 minutes - 11.3 MBHey, guys. Welcome to episode one of the Launch and Scale podcast. If you are confused and wondering why there is an episode before this, that is the overview episode. That is a way to give you a flavor of the show and see if this is something that you want to give a shot and listen to. If this is your first time listening to the show, be sure to head over to khierstyn.com/podcast and subscribe to the show, and if you like what you hear, please do leave a review, as it helps other people fin...
Start here: Welcome to Launch and Scale™
May 15, 2019 04:15 - 14 minutes - 12.9 MBHey everyone, welcome to the overview episode of the Launch and Scale™ Podcast. I'm Khierstyn Ross, and I am so excited to be officially kicking this off. For those that have been following the Crowdfunding Uncut podcast for a while, you know that I did that for the last three years where that podcast focused really heavily on how to bring physical products to market through the Kickstarter route. Over my last four years being in the trenches with creators, really bringing products to market...
Start here: Welcome to Launch and Scale
May 14, 2019 23:15 - 13 minutes - 12.1 MBHey everyone, welcome to the overview episode of the Launch and Scale Podcast. I'm Khierstyn Ross, and I am so excited to be officially kicking this off. For those that have been following the Crowdfunding Uncut podcast for a while, you know that I did that for the last three years where that podcast focused really heavily on how to bring physical products to market through the Kickstarter route. Over my last four years being in the trenches with creators, really bringing products to market,...