Launch and Scale®
115 episodes - English - Latest episode: 6 months ago - ★★★★★ - 27 ratingsLaunch and Scale™ founder, Khierstyn Ross covers proven strategies to launch and scale a product successfully on Shopify online through a mix of actionable content, business challenges, and interviews with industry leaders and successful entrepreneurs. Giving you the tools you need to succeed where others have failed in the E-commerce business.
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Episodes
100 - “Ads Don’t Work Anymore” | Facebook and Instagram Ad Strategy 2024
December 31, 2023 11:00 - 8 minutes - 8.08 MBWelcome to the 100th Episode of the Launch and Scale Podcast! Celebrating our milestone episode with a topic crucial for every e-commerce entrepreneur: "Ads Don't Work Anymore" - a deep dive into Facebook and Instagram ad strategies for 2024. In Today's Discussion: We tackle the common perception that ads on Facebook and Instagram are losing their effectiveness. Explore the significant changes in Shopify's integration with Facebook and Instagram ads and how they impact your business. Ad...
99 - Optimize Your Influencer Marketing: Steer Clear of These Mistakes
December 29, 2023 20:00 - 10 minutes - 9.91 MBWelcome to another episode of the Launch and Scale Podcast, where we bring you the latest insights and strategies for scaling your e-commerce business. In this episode: We're exploring essential tips and common mistakes to avoid in managing a successful brand ambassador program. Understand how to select the right ambassadors for your brand and the pitfalls to avoid in this process. Learn about setting clear expectations and goals for your brand ambassadors. Discuss strategies for mainta...
98 - Ready for 2024? Key E-Commerce Shifts to Watch
December 26, 2023 21:57 - 21 minutes - 19.5 MBWelcome to our Forward-Focused LinkedIn Live Session! As 2024 approaches, the e-commerce landscape is rapidly evolving. Join us for an insightful exploration of the latest trends that are shaping online retail. In this session, we will: Uncover key trends set to dominate e-commerce in 2024. Analyze how shifts in consumer behaviors and technology advancements are reshaping online shopping. Discuss strategies to adapt and thrive in the changing e-commerce environment. This session is cruc...
97: Build A Pre-Order Pipeline For Shopify eCommerce | 2024 Edition
December 21, 2023 11:00 - 15 minutes - 14.1 MBDiscover the secrets of launching a thriving pre-order strategy for your e-commerce business. Learn how pre-orders can not only validate your products but also enhance cash flow and maintain sales momentum, even when you're out of stock. Episode Outline: 1. Foundational Prep: Establishing Your Unique Selling Proposition How to define your 'Oasis Positioning' and set your brand apart. Evaluating if pre-orders fit your business model. 2. Crafting The Irresistible Offer Overcoming the cha...
96: Best Practices When Hiring Your Next Marketing Partner
December 16, 2023 11:00 - 19 minutes - 18 MBWelcome to Episode 96 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. In this episode, we're focusing on a pivotal decision for any brand – hiring a marketing agency. We'll go in-depth on "Best Practices When Hiring Your Next (or First) Marketing Agency," providing you with practical insights to make this critical choice. What We'll Cover: - Identifying Your Brand's Specific Marketing Needs - How to Vet Potential Marketing Agencies - Understandin...
95: Escaping the E-Comm Trap: Beware These 3 Dangerous Trends
December 14, 2023 11:00 - 10 minutes - 9.25 MBWelcome to Episode 95 of the Launch and Scale Podcast. In this insightful episode, we uncover critical findings from my extensive audit of hundreds of brands in the wellness space. We'll discuss "Three Key Factors Hurting Sales in Wellness Brands" and delve into the common pitfalls these companies face. What We'll Cover: - The Impact of Vague Messaging on Customer Engagement and Conversion - Over-Reliance on Amazon: Risks and Limitations - The Pitfalls of Unoptimized Pricing Strategies ...
94: Why you should ignore your CPA (and what to do instead)
December 11, 2023 21:27 - 10 minutes - 9.81 MBWelcome to Episode 94 of the Launch and Scale Podcast. Today, we delve into a vital and provocative topic – "Why You Should Ignore Your CPA and What to Do Instead." This episode will explore the nuanced concept of blended CPA, emphasizing its importance in an omnichannel marketing approach for a more accurate understanding of Cost Per Acquisition. What We'll Cover: Challenging Traditional CPA Metrics Understanding Blended CPA: A Holistic View Assessing CPA Across Various Digital Platform...
93: Are Your Products Scalable? The other side of validation
December 07, 2023 11:00 - 8 minutes - 7.77 MBAre Your Products Scalable? The other side of validation Introduction: Welcome to Episode 93 of the Launch and Scale Podcast. I'm Khierstyn Ross, your host and e-commerce strategist. Today, we're diving into a critical topic that every entrepreneur should consider – the viability of your product. We'll examine scalability from a margins perspective to help you make informed decisions about your business idea. What We'll Cover: Assessing Product Viability Margins and Profitability Case ...
92: The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales
December 04, 2023 21:44 - 11 minutes - 10.4 MBIn this episode, we're diving into a topic that can work wonders for your online business - "The Magic Email That Will Re-Invigorate Your List and Find Hidden Sales." If you're wondering how to breathe new life into your email list and uncover hidden revenue streams, you're in the right place. Next Steps: Visit LaunchandScale.co for detailed show notes and resources. Don’t forget to subscribe for more insights on building a successful e-commerce brand. Schedule a Million Dollar D2C Brand...
91 - 2024: Kickstarter or Shopify? The 3 Things to Consider
November 28, 2023 19:38 - 23 minutes - 21.4 MBIn today’s episode, we delve deep into the crucial decision every entrepreneur faces: selecting the right platform for launching their product. We weigh the pros and cons of two major players, Kickstarter and Shopify, guiding you through the maze of product platform fit, investment considerations, and strategic planning for your launch. Key Discussions: Product Platform Fit: Understanding Kickstarter's audience demographics (age, geography, psychographics). Exploring trending product ca...
90 - Why Your Shopify Store Isn't Growing
June 21, 2023 14:00 - 5 minutes - 5.18 MBWe're going to talk about why your Shopify store isn't growing, and how you can fix it. If you're serious about growing your Shopify store, then listen to this episode! We'll discuss the different factors that can affect your store's growth, and how you can fix them.
89 - Crowdfunding On Your Shopify Store vs Kickstarter?
June 07, 2023 09:00 - 28 minutes - 26.2 MBAre you tired of all the hassle and headache that comes with crowdfunding platforms like Kickstarter and Indiegogo? If so, then you'll love this simple method for crowdfunding on your own Shopify website! This method is easy to use and doesn't require any special skills or knowledge. So if you're looking for a way to get your project funded without all the hassle, then this is the way to do it! Hire Our Expert Team To Launch And/Or Scale Your E-Commerce Product Brand ➡️ https://launchandsc...
88 - Expert-Approved Tips to Increase Your Shopify Conversion Rate
May 21, 2023 14:00 - 32 minutes - 30.1 MBMastering Conversion Rate Optimization is crucial for e-commerce success. By dispelling misconceptions and understanding the true essence of CRO, you can implement strategies that improve your website's conversion rate and overall performance. With the guidance of industry experts like Chase Clymer, you can take your e-commerce brand to new heights.
87 - Is My Shopify Store Ready For Paid Ads?
May 12, 2023 14:00 - 30 minutes - 27.5 MBAre you a Shopify Seller that's got some organic traction for your product, but you aren't sure if you're ready for paid ads, what platform to use, or even where to start? Watch to learn if your store is ready for traffic, some common pitfalls to avoid, and how to get started. Work With Us For As Little As $1 With Our Product Launchpad Accelerator ➡️ https://launchandscale.co/product-launchpad Hire Our Expert Team To Launch And/Or Scale Your E-Commerce Product Brand ➡️ https://launchandsc...
86 - How Suzy Went From Zero to $20K In 30 Days With Shopify For Her Baby Brand
May 09, 2023 04:53 - 23 minutes - 21.8 MBIn this video, I'm sharing with you how Suzy Weeks hit $20K in her first month on Shopify with a new baby brand [with just one product]. If you're thinking of starting your own business and you're not sure where to start, then you should watch this video! Suzy Weeks is a successful e-commerce entrepreneur who shares her secrets with you in this video. In just one month, Suzy Weeks managed to hit $20,000 in sales with a new baby brand with just one product! So if you're looking for tips on ...
85 - Unlock Your Brand's Growth Potential with Cash Flow Financing | 8Fig.co
May 02, 2023 06:00 - 30 minutes - 28.1 MBIn this video, I'm going to show you how to unlock your brand's growth potential with cash flow financing. This is an important video for anyone who is looking to start or grow their business. We interview 8Fig.co to understand their inventory cash flow financing options better for Amazon and Shopify Sellers. By using cash flow financing, you can get the funding you need to grow your business without having to take on large credit risks. With access to a range of funding options, you can f...
84 - How Do I Validate My Product?
April 25, 2023 15:00 - 33 minutes - 30.4 MBIn this video, I'm going to show you how to validate your product. This is an essential step in the product development process and it can help you make sure that your product is ready for launch. Validation is the process of determining whether a product or idea is sound and meets the requirements specified by a customer or client. By validating your product, you can ensure that it is quality-checked and meets the needs of your target market. This video will teach you everything you need t...
83 - Discover How to 10X Your E-Commerce Brand with TikTok Ads
March 31, 2023 17:30 - 29 minutes - 26.7 MBTikTok ads are a great way to promote your e-commerce brand on the popular app. In this video, we'll show you how to run TikTok ads for your brand and increase your traffic and conversion rates! If you're looking to take your e-commerce business to the next level, then watch this video interview with TikTok's own Ryan Rali!
82 - The 30-Day Launch: How BigSpoonPillow.com Hit $4K In Revenue Starting From Zero
March 19, 2023 03:23 - 39 minutes - 36.6 MBIn this video, we share the story of how BigSpoonPillow.com hit $4,000 in revenue from zero in just 30 days. If you're looking for a blueprint for starting your own online e-commerce business, then you need to watch this video! I'll show you how our Product Launchpad member, Brodie Wilkinson of BigSpoonPillow.com launched in 30 days from scratch. This video is full of valuable information that you can use to start or grow your own e-commerce Shopify brand.
81 - The Hidden Danger of Kickstarter Campaigns
March 16, 2023 14:30 - 13 minutes - 12.3 MBIn this video, I'm going to talk about the hidden danger of Kickstarter campaigns. Kickstarter is a great way to get your products into the hands of consumers, but be aware of the dangers of running a campaign. This video will give you a sneak peek into the dangers of running a Kickstarter campaign and help you avoid some of the common mistakes made by entrepreneurs. By watching this video, you'll be well-equipped to launch a successful Kickstarter campaign
80 - Secrets Entrepreneurs Use to Master Mindfulness | ft. Julie Barlow of JMBLiving.com
March 09, 2023 14:00 - 51 minutes - 46.9 MBIn today's world, it's easy to get stressed out and overwhelmed. But mindfulness can help you to manage and thrive in the crazy, fast-paced world. In this video, we'll share some mindfulness tips for entrepreneurs, so you can stay calm and focused no matter what the situation. Mindfulness is a powerful tool that can help you to manage stress and stay productive. In this video, we'll give you tips on how to practice mindfulness and use it to improve your life as an entrepreneur. We'll discus...
79 - From Lawyer to Full Time CEO Disrupting the Breastfeeding Space
November 05, 2022 16:55 - 1 hour - 83.8 MBLisa Myers, Founder and CEO of CeresChill.com is joining us LIVE today on YouTube to talk about her journey from lawyer to full-time CEO. If you aren’t familiar with Lisa and Ceres Chill... Ceres Chill is a brand that helps to make breastfeeding easier with their on-the-go solutions for busy moms. Lisa’s last interview with us is one of the most popular interviews on our YouTube channel. And today, she’s coming back for an update now that Lisa’s hit the 7-figure mark with Ceres Chil...
78 - The $400K Kickstarter Email Marketing Strategy
September 01, 2022 23:40 - 42 minutes - 38.8 MBHaving the right email marketing strategy is a powerful tool that you can use to increase sales and grow your business. In this video, Greg and I discuss an email marketing strategy that resulted in $400K in sales on Kickstarter. We’ll also walk through best practices and show you how to create a product launch email marketing strategy that will help you sell more through your email list. ========================================================== Grab our free resources here — https://msha....
The $400K Kickstarter Email Marketing Strategy
September 01, 2022 18:40 - 41 minutes - 38 MBHaving the right email marketing strategy is a powerful tool that you can use to increase sales and grow your business. In this video, Greg and I discuss an email marketing strategy that resulted in $400K in sales on Kickstarter. We’ll also walk through best practices and show you how to create a product launch email marketing strategy that will help you sell more through your email list. ========================================================== Grab our free resources here — https://m...
77 - [ONLINE SELLERS] The 4 Keys to Scaling to 10K+ Months
July 30, 2022 03:01 - 15 minutes - 13.8 MBAre you looking to scale your online store? In this video, we share the four keys to scaling your business to 10K+ months. Whether you’re just starting out or you’re looking for ways to take your business to the next level, these tips will help! RSVP to the Intensive here -- https://launchandscale.co/intensive ********** Grab our free resources here — https://msha.ke/khierstyn GRAB OUR PRODUCT LAUNCH THREEBIE BUNDLE!! https://launchandscale.co/product-launch-bundle It includes: * 5-Day L...
76 - The BEST Way Brands Can Use Kickstarter For Their Next Product Launch
July 28, 2022 20:21 - 14 minutes - 13 MBLooking to launch your next product? Kickstarter might be a great option! In this video, we explore some of the best ways brands can use Kickstarter for their next product launch. From generating buzz to building a community around your brand, Kickstarter can help you take your product to the next level. RSVP to the Intensive here -- https://launchandscale.co/intensive
75 - I’M LEAVING KICKSTARTER (Part 2)
July 27, 2022 01:55 - 16 minutes - 15.4 MBThis is a follow-up video to my popular "I’m leaving Kickstarter" from November 2021. In it, I discuss what has changed over the last 8 months, and go more in-depth on WHEN you should use it. RSVP to our INTENSIVE here -- https://launchandscale.co/intensive
74 - 3 Things You Can Do Today To Recession Proof Your Business
July 26, 2022 01:23 - 10 minutes - 19.9 MBThere are three things you can do RIGHT NOW to recession proof your business! There's no doubt that we'll experience a recession. But that doesn't mean your business has to suffer. Listen to this podcast and find out what they are!
73 - 7 Top Ezra Firestone E-Commerce Marketing Tips
July 22, 2022 23:00 - 14 minutes - 13.7 MBEzra Firestone is one of the most successful eCommerce entrepreneurs in the world. In this podcast, Khierstyn Ross breaks down 7 top marketing tips to help you succeed in your own online business. Whether you're just starting out or you've been at it for a while, these tips will help you take your business to the next level.
7 Top Ezra Firestone E-Commerce Marketing Tips
July 22, 2022 18:00 - 14 minutes - 12.9 MBEzra Firestone is one of the most successful eCommerce entrepreneurs in the world. In this podcast, Khierstyn Ross breaks down 7 top marketing tips to help you succeed in your own online business. Whether you're just starting out or you've been at it for a while, these tips will help you take your business to the next level.
72 - Use Short Form Video to Build A Content Machine For Your E-Commerce Brand (ft Rebekka Reynolds)
July 19, 2022 03:00 - 37 minutes - 69.8 MBShort form video is a powerful way to drive traffic and sales for your eCommerce brand. In this video, you'll learn how to create a content machine that produces short, engaging videos that will keep your customers coming back for more.
71 - How Jake Scaled from $187 to $10K/mo on Shopify in Under 6 Months
July 12, 2022 03:00 - 38 minutes - 70.2 MBIn this video, Jake shares how he was able to scale his Shopify store from $187 to over $10K/mo in just six months. He'll share some of the tactics and strategies that he used to achieve this growth, so if you're looking to grow your own Shopify store, be sure to listen!
70 - Should I Manufacture My Product In the USA Or China?
July 05, 2022 03:00 - 16 minutes - 30 MBMaking the decision on where to manufacture your product can be tough. In this video, we'll compare some of the pros and cons of manufacturing in the USA vs China. By the end of it, you'll hopefully have a little better idea of which option is best for you!
69 - How Paul Used Pre-Orders to Validate His New Product
June 28, 2022 03:00 - 34 minutes - 64.3 MBIn this episode, we're going to talk about how to use pre-orders as a way to validate a new product. Now, pre-orders can be a great way to gauge interest in something that you're thinking of launching. You can also use them as a way to get some early traction and start building your customer base. So, if you're thinking about launching a new product, or you just want to know more about pre-orders, then this is for you.
68 - 7 Step Process To Rapidly Test New Product Ideas For Your Next Launch
June 07, 2022 23:00 - 14 minutes - 13.2 MB7 Step Process To Rapidly Test New Product Ideas For Your Next Launch // You've launched a product successfully and have ideas as to what you'll create next for you audience. In this video I break down our 7 step process to test new product ideas and maintain the momentum you built from your first launch. Every product you create should fulfill the next need your audience needs.
67 - 2022 Shopify Tutorial For eCommerce Businesses Leaving Kickstarter
May 30, 2022 22:002022 Shopify Tutorial For eCommerce Businesses Leaving Kickstarter // Are you looking for a more permanent eCommerce solution than Kickstarter? Look no further, because Shopify is perfect for businesses of all sizes. In this tutorial, I'll show you how to set up your Shopify account, find and customize a theme, add products, and make sales. So whether you're just starting out or are ready to leave Kickstarter behind, this video has everything you need!
66 - How to Set Up A Recurring Payments in Shopify in 2022? 10X Your Product Revenue!
May 25, 2022 22:55 - 10 minutes - 9.59 MBSetting up subscriptions or recurring payments in Shopify is a great way to streamline your ecommerce strategy and increase your revenue in 2022. Selling product is great, but it can be troubling when you have to find new customers every day. Subscription models help you sell to one customer many times and Shopify does this very well.
65 - Build A Pre-Order Pipeline For Shopify eCommerce | The Ultimate Guide
May 17, 2022 03:00 - 15 minutes - 14.2 MBWatch this video is you want to ensure your pipeline remains full from preorders to fulfillment and beyond. How To Build A Pre-Order Pipeline For Shopify eCommerce. Are you looking to build a pre-order pipeline for your Shopify eCommerce store? In this video, you'll learn everything you need to know about setting up a pre-order system that will keep your customers happy and increase sales.
64 - The Mindset Of A 7 Figure eCommerce Business (5 Lessons From My Best Clients)
May 10, 2022 03:00 - 17 minutes - 15.7 MBOver my years, of working with multiple 7 Figure eCommerce Businesses, I have learned some valuable lessons that I wish to teach you. There are 5 Mindsets that are consistent among the eCommerce brands that succeed. How do you build a new eCommerce store to 7 Figures and beyond? How do the most successful eCommerce brands push through adversity, source products, position their marketing, and increase their revenue? Whether you're growing your store on Shopify or leveraging your own websi...
63 - STOP Spending Too Much On International Wire Fees And Save On Foreign Exchange Rates With OFX
May 03, 2022 03:00 - 23 minutes - 21.3 MBIf you are ordering products overseas, making a wire transfer, or paying international employees you might be paying a lot in international transaction fees and dealing with varying exchange rates. Using money transfer services like OFX can help you save potentially thousands of dollars a year. International transaction fees and exchange rates can eat up profit. Luckily, OFX helps reduce your fees and lock in foreign exchange rates for up to 12 months.
62 - The Hidden Danger Of Crowdfunding Your eCommerce Business
April 26, 2022 22:48 - 18 minutes - 16.9 MBOne of the most popular ways to finance your eCommerce business is through crowdfunding platforms like Kickstarter or Indiegogo. But what many people don't know is that there's a hidden danger in using these platforms. Crowdfunding can actually hinder the growth of your product launch and can slow down, if not halt your scaling efforts. In this podcast, I'll explain why crowdfunding can be dangerous and also provide a solution.
61 - How To Make Over $100,000 Per Year On Shopify With ONE Product
April 19, 2022 03:00 - 13 minutes - 12.1 MBIn this podcast, you'll learn how to make over $100,000 per year on Shopify with one product. You'll also learn the exact steps you need to take to get there. So if you're looking to make some serious money with Shopify, then be sure to listen to this podcast
60 - How To Move From Kickstarter To Shopify In 2022 (8 Steps To Maximize Profit & Keep Up Momentum)
April 11, 2022 23:23 - 15 minutes - 14.6 MBAs any entrepreneur knows, Kickstarter is a great way to get funding for a new product or business idea. And if you're running a Kickstarter campaign, you might be wondering how to make the transition to Shopify in 2022. But what happens when you're ready to move beyond Kickstarter? In 2022, the answer may be Shopify. The move from Kickstarter to Shopify is not only profitable but necessary for your business. Kickstarter is a Crowdfunding platform, which means that businesses can solicit...
59 - 3 Reasons Why You Should STOP Using Kickstarter To Launch in 2022
April 02, 2022 01:32 - 19 minutes - 17.9 MBKickstarter is a great way to launch your product, right? Think again! In this podcast, I share 3 reasons why you should stop using Kickstarter and start launching your product the smart way. Kickstarter isn't the platform it once was and it may not be the right platform for you. In fact, most Kickstarter Product launches fail. In this video, we're going to talk about the reasons why you should stop using Kickstarter in 2022. Now, I know what you're thinking: "Why would I want to stop us...
58 - Top 5 Shopify Mistakes To Avoid When Scaling Your Brand
March 26, 2022 00:55 - 18 minutes - 17.1 MBLooking to scale your Shopify business? Make sure you avoid these top 5 mistakes! From not having a clear plan to neglecting your branding, these tips will help you grow your store the right way. I want to share with you top five mistakes that people make when scaling their business on Shopify. You don't want to be one of those people who end up wasting money and time or not getting the results they were expecting - so listen to this podcast episode for some great tips on how to avoid ...
57 - The Reason Your Launch Failed And 5 Product Launch Strategies To Fix It
March 16, 2022 22:51 - 17 minutes - 15.6 MBI've seen a lot of launches fail. If your product launch failed, don't worry. You're not alone. The reason why is often the same: The product launch strategy was not optimized for the audience, and the person launching it didn't have an understanding of their customers. It's no secret that launching a product is difficult. It requires a lot of energy and focus, but it can also be very rewarding! In this podcast I share my thoughts on the common reasons for launch failure and how you can use ...
56 - What Completing An Ironman Taught Me About Product Launches
March 08, 2022 04:00 - 21 minutes - 19.3 MBBuilding an eCommerce Business and competing in a 17 Hour Triathlon actually have a lot in common. A few years ago, I decided to sign up for an Ironman race. I had no idea what I was getting into, but I knew it would be a challenge. And it was! Completing an Ironman taught me a lot about product launches. Here are nine lessons that you can apply to your next product launch.
55 - The Best Email Marketing Software For Shopify Stores In 2022
March 01, 2022 04:00 - 22 minutes - 20.3 MBI've done a lot of research and testing, so in this podcast, I'll show you what I believe is the best email marketing software for Shopify stores in 2022. With so many options to choose from, it can be hard knowing which email marketing software is right for you. There are some things that every shop owner should consider before making their final decision like; free or paid service plans, automation features and simplicity/ versatility. In this podcast, I'll show what factors into my choi...
54 - STOP! Use This Product Launch Timeline Strategy Or Go Broke
February 22, 2022 04:00 - 17 minutes - 16 MBIf you're planning a product launch, it's crucial to create and follow a timeline. Without one, you'll likely end up overwhelmed and struggling to hit your deadlines. In this podcast, I'll share with you the steps you need to take to create an effective product launch timeline - so you can avoid costly mistakes and ensure your success. Launching a product is hard. There's so much to do, and it can be easy to make mistakes that cost you time and money. In this video, I'm going to share with y...
53 - Pre-Launch Marketing Strategies To Have A Successful Launch
February 15, 2022 04:00 - 14 minutes - 13.4 MBIf it's your dream to launch and scale an eCommerce brand of your own and get freedom in your life then you're going to want to watch this video. The truth is a lot of businesses don't have successful product launches. In fact, most product launches fail due to a few misses early on. In this podcast, I discuss 5 pre-launch marketing strategies to have a successful launch. Do you remember Field of Dreams, if you build it, they will come? Well, what happens when you build it and they don't c...