The lash industry is unique from the rest of the beauty industry in many ways but one of the biggest differences is most lash artists work for themselves. I'd even say most never worked for a lash salon or any kind of salon before they opened their business.

While I know our industry celebrates this independence as a good thing I do feel it does hurt our industry in some ways too. Most lash artists have no business training or modeling to follow when they start their business so this means they are going to make more mistakes and some of them can be quite costly.

As former salon owners, we have always felt we should follow the hair salon model where you graduated from beauty school and you work at a salon where you can be mentored. Going straight out of beauty school into a salon suite can be quite disastrous and actually slow down your growth.

In today's episode, Natascha Darling comes on to share why she was glad to be an employee for 15 years before she finally took the plunge and opened her own business. This is not your typical success story and we are excited to share Natascha's journey in hopes more new lash artists will consider following her path.

Natascha shares some wonderful tips along the way and talks about how her business has evolved where she now travels to do lashes. Getting paid good money to fly across the country to do someone's lashes is a dream I know many of you would love to see happen in your business.

Website: https://nataschadarlinglashes.com/
IG: @nataschadarlinglashes

ANNOUNCEMENTS:⁣⁣⁣

LASTCAST ELEVATE BUSINESS TRAINING

We will be in Sydney and the Gold Coast in Australia in early March and we'll be hosting our signature business training 1-day seminar called Elevate. Please check our website or Instagram for dates and locations soon.

TUSSANEE'S LASH RETENTION AND STYLING COURSE

Feb 26-27 in Scottsdale, Arizona / LINK: https://bit.ly/33bZ867
DISCOUNT CODE FOR SCOTTSDALE CLASS: "SCOTTSDALE300"

April 9-10 in Austin, Texas / LINK: https://bit.ly/2RQxwNL
May 14-15 in New York / LINK: https://bit.ly/3fkHmzO
June 4-5 Los Angeles, California / LINK: https://bit.ly/3njkUM6

Our classes are up for sale on our website: www.lashcastproductions.com

Or go to our IG page and look for the link in the bio.

WEBINAR - HOW TO GET NEW CLIENTS WITHOUT USING INSTAGRAM

If your books are not full, then you don't want to miss this webinar where we show you how we built our client base while building a 7-digit lash salon.

Feb 7, 2022
4pm PST

LINK TO BUY YOUR TICKETS: https://bit.ly/39EF7nj

If you can't make the class, we'll have a replay available.

⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣
Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣
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Go here to sign up: https://bit.ly/3eG7RPT
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IG: ⁣⁣⁣
@lashcastpodcast⁣⁣⁣
@thelashconference.con⁣⁣⁣
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Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣
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Contact Paul Luebbers: [email protected]