Landing Page School
101 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 16 ratingsLearn how to build, test, and optimize landing pages that convert website visitors into leads and customers.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Hotjar and Landing Pages
November 05, 2021 09:00 - 13 minutes - 9.22 MBOn this episode, discover how a behavior analytics tool such as Hotjar can help you improve your landing pages.0 - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🔥 Get started with Hotjar - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podchaser: landingpageschool.com/podchaser - - - - - About the Podcast: • Hosted by Nicholas Scalice • Produced by Earnwort...
Run Big Tests
October 22, 2021 10:00 - 8 minutes - 5.65 MBOn this episode, find out why your A/B tests may not be working and what to do about it. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podchaser: landingpageschool.com/podchaser - - - - - About the Podcast: • Hosted by Nicholas Scalice • Produced by Earnworthy - - - - - Conn...
Getting More Phone Calls
October 08, 2021 09:00 - 11 minutes - 7.59 MBOn this episode, I share 10 ways to drive more phone calls from your landing pages. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podchaser: landingpageschool.com/podchaser - - - - - About the Podcast: • Hosted by Nicholas Scalice • Produced by Earnworthy - - - - - Connect ...
Design & Message Match
September 24, 2021 09:00 - 10 minutes - 7.3 MBOn this episode, we explore a simple concept related to design and messaging that could be hurting your landing page conversions and how to fix it. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 What’s The One Thing That Creates High User Engagement? - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podchaser: landingpageschoo...
7 Quick Landing Page Tips
September 10, 2021 09:00 - 17 minutes - 12.3 MBOn this episode, I share 7 quick landing pages tips that can help you turn more of your website visitors into leads and customers. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 7 Quick Landing Page Optimization Tips [Article] Landing Page Framework [FREE GUIDE] - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podchaser: landi...
Conversion Boosters
August 27, 2021 09:00 - 17 minutes - 11.9 MBOn this episode, I share 4 easy-to-implement tactics (and 12 tools) that can help you get more leads and sales from your landing pages. - - - - - 🚀 Get my FREE Landing Page Checklist 🚀 Tidio Chatra Drift Unbounce Popups ConvertFlow Elementor Popups WiserNotify Fomo Nudgify Typeform Landbot Growform - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podchaser: land...
What is A/B Testing?
August 13, 2021 09:00 - 13 minutes - 9.31 MBOn this episode, we look at A/B testing, what it is, and how it can help you improve your landing pages. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 Optimizely VWO Google Optimize - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podchaser: landingpageschool.com/podchaser - - - - - About the Podcast: • Hosted by Nicholas S...
The 5 Types of Landing Page Tools
August 06, 2021 09:00 - 15 minutes - 10.3 MBOn this episode, I share 5 types of landing page tools you should know about. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 Unbounce Elementor WP Rocket NitroPack Imagify Compressor.io WebPageTest GTMetrix CrossBrowserTesting Google Analytics Hotjar Lucky Orange Smartlook FullStory TruConversion Rate This Podcast - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show...
SEO vs. CRO
July 30, 2021 09:00 - 17 minutes - 12.1 MBOn this episode, I'll answer the difference between SEO and CRO and answer the question of whether or not you should optimize your pages for search engines and conversions at the same time. - - - - - 🚀 Download the FREE Landing Page Checklist 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podchaser: landingpageschool.com/pod...
The 4 Types of Landing Page Tests
July 23, 2021 09:00 - 12 minutes - 8.9 MBOn this episode, I cover the 4 types of landing page tests and when to use them. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podchaser: landingpageschool.com/podchaser - - - - - About the Podcast: • Hosted by Nicholas Scalice • Produced by Earnworthy - - - - - Connect wit...
The 7 Question Landing Page Framework
July 16, 2021 09:00 - 13 minutes - 9.07 MBOn this episode, I share 7 important questions that every landing page should try to answer. - - - - - 🚀 Get the 7 Question Landing Page Framework [Free Guide] 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podchaser: landingpageschool.com/podchaser - - - - - About the Podcast: • Hosted by Nicholas Scalice • Produced by Ea...
What Is a Landing Page?
July 09, 2021 09:00 - 8 minutes - 6.13 MBOn this episode, I'll share my definition of what a landing page is and break down all the details. - - - - - "A landing page is an independent, campaign-specific destination that persuades a member of a target audience to take one clearly defined action." 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Rev...
Why I'm Relaunching the Podcast
July 05, 2021 20:00 - 8 minutes - 5.82 MBOn this episode, learn why I'm relaunching this podcast, what I'll be covering, and how you can get your landing page questions answered. - - - - - 🚀 SUBSCRIBE to GrowthMarketer Weekly 🚀 🧰 Free 14-Day Trial of Unbounce 🧰 - - - - - Spread the Word: • Share the Show: Click here to preview a tweet you can publish • Review the Show on Apple Podcasts: landingpageschool.com/apple • Review the Show on Podchaser: landingpageschool.com/podchaser - - - - - About the Podcast: • Hosted by Nichola...
088: Countdown Timers
April 28, 2020 09:00 - 15 minutes - 14.2 MBOn https://landingpageschool.com/088, I share everything you need to know about countdown timers and whether or not they can help you increase your landing page conversions. Get the show notes here.
087: Macro vs. Micro Conversions
April 20, 2020 09:00 - 13 minutes - 12.2 MBOn this episode, we explore the difference between micro and macro conversions and what this means for your landing pages. Get the show notes.
086: Sticky Bars
April 08, 2020 09:00 - 14 minutes - 13.6 MBOn this episode, learn how you can use sticky bars to quickly get an important message in front of your landing page visitors, as I explore 5 tools that help you do exactly that. Get the full show notes!
085: Design Feedback Tools
March 09, 2020 09:00 - 14 minutes - 13.1 MBOn this episode, learn exactly which tools I recommend for getting helpful feedback on your landing page designs, from clients, coworkers, or pretty much anyone! Get the full show notes here!
084: Why Screen Resolution Matters
February 24, 2020 10:00 - 11 minutes - 10.2 MBOn this episode, find out how to leverage your analytics data to optimize your landing page designs for the most common screen sizes. Get the full show notes here!
Podcast 083: Unique Advantage
February 10, 2020 10:00 - 8 minutes - 7.51 MBOn this episode, find out how to stand out from the competition by creating a unique advantage on your landing pages. Get the show notes here!
082: Run Big Tests
January 27, 2020 10:00 - 10 minutes - 9.52 MBAre you trying to improve your landing page by running tests, but just not getting the results you expected? Maybe your tests aren’t big enough. Find out what I mean on this episode. Get the full show notes here!
081: All About Hotjar
January 13, 2020 10:00 - 15 minutes - 14 MBOn this episode, we explore a tool called Hotjar that should be in every landing page optimizer's toolbox to gather more insights and feedback from your landing pages. Get the full show notes here!
080: The Power of Branding
December 19, 2019 10:00 - 15 minutes - 13.9 MBOn this episode, we explore the power of branding and how a strong brand identity can help you get more leads and sales with your landing pages. Get the show notes here.
079: What is Smart Traffic?
November 27, 2019 10:00 - 12 minutes - 11.6 MBOn this episode, we explore how A.I. is changing the way we run landing page tests, first by looking at a new feature from one popular landing page tool called Smart Traffic. Get the full show notes here!
078: All About Popups
November 13, 2019 10:00 - 14 minutes - 12.9 MBOn this episode, we explore the world of popups and whether they help or hurt your landing pages. For full show notes, visit https://landingpageschool.com/078
077: Back to the Basics
October 30, 2019 09:00 - 12 minutes - 11.4 MBOn this episode, we go back to the basics to see what makes a landing page convert. Get the full show notes here.
076: Don't Be Creative
September 18, 2019 14:00 - 15 minutes - 14.3 MBOn this episode I share 2 different approaches to writing copy for your landing pages, and why one of them may be costing you money. For full show notes, visit https://landingpageschool.com/076
075: Five Second Feedback
August 28, 2019 09:00 - 15 minutes - 14.1 MBOn this episode, I share 3 ways you can run a 5 second test on your landing pages, and how this can help you increase conversions. For full show notes, visit https://landingpageschool.com/075
074: The Traffic Problem
August 21, 2019 09:00 - 12 minutes - 11.1 MBOn this episode, I share why getting traffic to your website or landing page is important, but why it's only half of the problem that modern marketers and business owners are facing (and what you can do about it). For full show notes, visit https://landingpageschool.com/074
073: 5 Things to Remember Before Running an A/B Test
August 14, 2019 09:00 - 12 minutes - 11.1 MBOn this episode, I share the more important things to keep in mind before you plan or launch an A/B test on your landing page. For full show notes, visit https://landingpageschool.com/073
072: Tools for Testing
July 31, 2019 09:00 - 17 minutes - 16.1 MBOn this episode, I share 9 tools you can use to test and optimize your landing pages. For full show notes, visit https://landingpageschool.com/072
071: Don't Be Salesy
July 24, 2019 09:00 - 12 minutes - 11.8 MBOn this episode, I share 5 tips for how to get people to take action on your landing pages without resorting to salesy or spammy tactics. For full show notes, visit https://landingpageschool.com/071
070: Urgency, Scarcity, and FOMO
July 17, 2019 09:00 - 12 minutes - 11.2 MBOn this episode, we look at three important psychological principles that can help you increase your landing page conversions. For full show notes, visit https://landingpageschool.com/070
069: Choosing a Landing Page Tool (Part 3)
July 10, 2019 09:00 - 15 minutes - 14.4 MBOn this episode, I help you choose between some of the most popular WordPress landing page builders, such as Elementor, Divi, Thrive Architect, and Beaver Builder. For full show notes, visit https://landingpageschool.com/069
068: Decision Friction
July 03, 2019 09:00 - 15 minutes - 14.1 MBOn this episode, we look at the concept of decision friction, and how it could be preventing your landing page visitors from taking action. For full show notes, visit https://landingpageschool.com/068
067: Conversational Forms and Bots
June 19, 2019 09:00 - 14 minutes - 13.5 MBOn this episode, I explore 3 tools you can use to make your landing page forms more engaging. For full show notes, visit https://landingpageschool.com/067
066: My Favorite Landing Page Advice
June 12, 2019 09:00 - 16 minutes - 15.4 MBOn this episode, I share my favorite pieces of advice for someone who is just starting out optimizing landing pages. For full show notes, visit https://landingpageschool.com/066
065: SEO vs. CRO
May 29, 2019 09:00 - 16 minutes - 14.9 MBOn this episode, I'll explain the differences between SEO and CRO, and answer the question of whether or not you should try to optimize your pages for both search engines and conversions at the same time. For full show notes, visit https://landingpageschool.com/065
064: 4 Ways to Simplify Your Landing Pages
May 15, 2019 09:00 - 15 minutes - 13.8 MBOn this episode, I share 4 ways you can simplify your landing pages to reduce cognitive load and increase conversions. For full show notes, visit https://landingpageschool.com/064
063: Adding Social Proof to Your Landing Pages
May 01, 2019 09:00 - 14 minutes - 13.6 MBOn this episode, I share 4 types of social proof and some tips for including them on your landing pages. For full show notes, visit https://landingpageschool.com/063
062: The 7 Elements of Design
April 24, 2019 09:00 - 17 minutes - 16.3 MBOn this episode, we'll look at the 7 elements of design that you need to consider when building your landing pages. For full show notes, visit https://landingpageschool.com/062
061: Functional Testing
April 10, 2019 09:00 - 16 minutes - 15.3 MBOn this episode I explore the topic of functional testing; what it is, and how it can help you improve your landing pages. For full show notes, visit https://landingpageschool.com/061
060: Checklists and Processes
April 03, 2019 09:00 - 17 minutes - 16.4 MBOn this episode, I explain why you should use checklists and processes when building and launching your landing pages. For full show notes, visit https://landingpageschool.com/060
059: 3 Ways to Build Trust on a Landing Page
March 27, 2019 09:00 - 14 minutes - 13.2 MBOn this episode, I share 3 ways to increase trust on a landing page and get more conversions. For full show notes, visit https://landingpageschool.com/059
058: Landing Pages vs. Homepages
March 20, 2019 09:00 - 13 minutes - 12.1 MBOn this episode, I cover 4 ways landing pages are different from homepages and how you can use this info to improve your conversions. For full show notes, visit https://landingpageschool.com/058
057: Why You Shouldn’t Test the Button Color
March 06, 2019 10:00 - 18 minutes - 16.7 MBOn this episode, I explain why testing the call-to-action button color on your landing pages is not always a good idea, and what to do instead. For full show notes, visit https://landingpageschool.com/057
056: The Best Video Players for Your Landing Page
February 20, 2019 10:00 - 12 minutes - 11.6 MBOn this episode, I share some of my favorite video players for embedding videos on your landing pages, and why there are great options out there that are better than YouTube. For full show notes, visit https://landingpageschool.com/056
055: Troubleshooting Your Landing Pages
February 13, 2019 10:00 - 19 minutes - 17.5 MBOn this episode, I cover 6 tactics for troubleshooting problems with your landing pages. For full show notes, visit https://landingpageschool.com/055
054: How to Find Freelancers
February 06, 2019 10:00 - 17 minutes - 15.6 MBOn this episode, I share my favorite resources for finding freelancers to help you design, develop, and test your landing pages. For full show notes, visit https://landingpageschool.com/054
053: Wireframes vs. Mockups
January 23, 2019 10:00 - 16 minutes - 15 MBOn this episode, we'll look at the difference between wireframes, mockups, and prototypes, and I'll help you decide which one you might need for your next landing page project. For full show notes, visit https://landingpageschool.com/053
052: The "Even If" Headline Trick
January 16, 2019 10:00 - 10 minutes - 9.23 MBOn this episode, learn how one simple copywriting formula can help you stomp out objections and improve your landing page conversions, even if you're not a copywriter. For full show notes, visit https://landingpageschool.com/052