Software plays a vital role in today’s society. Whether it’s as basic as emails, to the current discussions around artificial intelligence, we are bombarded with content daily. 

As the economy slows down, businesses everywhere are looking at their operational costs and where they can save money. Software is one of the low hanging fruits when it comes to cost cutting. Knowing which to keep or toss can make or break a small business. 

Alyssa and Dakota discuss some of their favourite software programs they use regularly and how they can make your business more efficient. 

Substack - https://substack.com/ is a great tool for small PR agencies as it allows them to access journalists directly and have a pulse on topics of interest. It is free to use, with those accounts you follow sending content directly to your inbox. 

Basecamp - https://basecamp.com/ is a project management tool that allows you to organize projects for all your clients in one place

Canva - https://www.canva.com/ allows users to create everything from social media graphics to annual reports.

Ladies Who Launch
[email protected]
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc