82 - What is your brand?
Ladies Who Launch
English - May 10, 2023 07:00 - 19 minutes - 18.3 MBBusiness Comedy calgary alberta canada public relations marketing women females business owners entrepreneurs dakota kidby Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
As the famous quote from Bill Gates states, “your brand is what people say about you when you aren’t in the room.” Developing your brand is the first step when starting any business. If you can’t answer the question of why you are doing what you do, it will make your journey so much more difficult.
When developing your brand, the first question is what is your story?
Who are we?Who aren’t we?What do we believe in?What do we offer?Who is our competition?What makes us different?Alyssa and Dakota discuss how they build both their personal and professional brands and why it’s important that they align. Ensuring you are working for and with people who align with your values and standards is important to your mental health.
In this episode we discuss our conversation with Kristen Dyck of Avro Creative who is a personal branding expert. Find her episode here https://podcasts.apple.com/ca/podcast/ladies-who-launch/id1502758579?i=1000535385370
Ladies Who Launch
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Instagram: @ladieswholaunchpod
Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta.
Instagram: @socialcentricco
Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta.
Instagram: @aly_b_yyc