41 - Copy vs. content - yes they are different with Bridget Brown
Ladies Who Launch
English - October 13, 2021 07:00 - 55 minutes - 51.1 MBBusiness Comedy calgary alberta canada public relations marketing women females business owners entrepreneurs dakota kidby Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Content, content, content that is what we hear all the time but so much content is tired and intended for long-form consumption. Copy is short, interesting and often catchy and intended to convert to a sale.
In this week's episode, Bridget Brown from Copy That Copy and Marketing joins Alyssa to discuss all things marketing and why social media shouldn't be your main marketing focus if you're a B2B business.
Bridget Brown is the founder of Create That Copy and Marketing. She is on a mission to help small business owners increase their leads by 50% and break free from the tyranny of social media. She is also a former TV reporter, with experience in some of Canada's most demanding newsrooms.
Book recommendation
The Deficit Myth by Stephanie Kelton
Sign up for Bridget's weekly column that offers one practical, actionable tip for small business marketing every Sunday.
Sign up: www.createthatcopy.com/whole-team-habits
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