Kubix Digital Podcast
33 episodes - English - Latest episode: about 4 years ago -We are a Search-Focused, Boutique, International, Solution-Oriented & Award-Winning Agency. In our podcast channel we talk about Search-Marketing Related News & Trends. If you are looking for a digital marketing agency but you say search engine traffic is your key business driver, listen to our podcasts. We talk about PPC, SEO, Content Marketing, Conversion Optimization and Analytics Consultancy.
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Episodes
33. Covid-19 Döneminde Doğru Kurumsal İletişim [TR]
April 15, 2020 12:34 - 8 minutes - 17 MBKoronavirüs salgın döneminde müşterilerinizle doğru iletişimi kurmak her zamankinden daha önemli bir hale geldi. Kurumsal doğru iletişim nasıl olmalı, çevrim içi olarak neler yapabilirsiniz hemen dinleyin. Konuşmacı: Çiçek Özgenal İlgili Notlar: Covid-19 Doğru Kurumsal İletişim Blog Post: https://kubix.digital/tr/blog/corona-doneminde-dogru-kurumsal-iletisim/ ‘Covid-19 Karantinasını Nisan Ayında Nasıl Atlatabiliriz?! Blog Post: https://kubix.digital/tr/blog/corona-doneminde-dogru-kurumsal-i...
32. Şubat 2020 SEO ve SEM Gelişmeleri [TR]
March 10, 2020 12:35 - 13 minutes - 25.7 MBSık sık güncellemelerin yapıldığı SEO ve SEM dünyasında Şubat ayı, diğer aylara göre oldukça sakin geçti ve güncellemelerden çok Google’ın önümüzdeki günlerde aksiyona geçeceği haberleri duyurduğu bir ay oldu. Bu podcast’imizde alışveriş kampanyalarındaki yeniliklerden, Google İş Ortağı Programı‘nın yeni gereksinimlerinden, Google’ın kılavuzuna eklediği ve yerel SEO’larda tartışma yaratan maddeden bahsediyoruz. Konuşmacılar: İrem Yılmaz, Gökay Pehlivan İlgili Notlar: Podcast’te Bahsedilen G...
31. Podcast: YouTube SEO Nasıl Yapılır? [TR]
March 03, 2020 12:53 - 5 minutes - 10.2 MBKanalının takipçi sayısı çok yüksek olsa da YouTube algoritması videolarını sıralamaya sokmak için her zaman birden fazla ölçüm kullanır. Ancak YouTube’da yeniysen, keşfedilmek için yapabileceğin en iyi yöntem; videolarını YouTube Arama için optimize etmek olacaktır. Sen de YouTube SEO nasıl yapılır bilmiyor ve YouTube Arama sonuçlarında daha yüksek sıralamada çıkmak istiyorsan, hemen podcast’imizi dinleyebilirsin. (YouTube SEO serisi ilk bölüm) Konuşmacı: Çiçek Özgenal İlgili Notlar: YouT...
30. Ocak 2020 SEO ve SEM Gelişmeleri [TR]
February 11, 2020 11:34 - 8 minutes - 15.4 MBSEO ve SEM dünyasında, Ocak ayında meydana gelen gelişmeler ve dijital pazarlamacıların hedefleme ve analiz konularında bir tık daha üste çıkmasını sağlayacak yenilikler için podcast’imizi dinleyebilirsin. Bu podcast’imizde Google’ın çekirdek güncellemesinden, Google’ın masaüstü arama sonuçlarını yeniden tasarlamasından, Organik arama sonuçlarındaki yeni alışveriş bölümünden ve öne çıkan featured snippet güncellemesinden bahsediyoruz. Konuşmacılar: İrem Yılmaz, Gökay Pehlivan İlgili Notlar: P...
29. Kasım 2019 SEO ve SEM Gelişmeleri [TR]
December 10, 2019 15:01 - 18 minutes - 34.3 MBSEO ve SEM dünyasında, Kasım ayında meydana gelen gelişmeler ve dijital pazarlamacıların hedefleme ve analiz konularında bir tık daha üste çıkmasını sağlayacak yenilikler için podcast’imizi dinleyebilirsin. Bu podcast’imizde Google Search Console’a gelen 2 yeni rapordan, YouTube reklamları ve reklam uzantılarından, Google Kasım 2019 Güncellemesi’nden ve Google Search birleştirilmiş kitlelerden bahsediyoruz. Konuşmacılar: İrem Yılmaz, Gökay Pehlivan İlgili Notlar: Podcast’te Bahsedilen Gel...
28. Youtube SEO #2: Optimizing Your YouTube Channel [ENG]
November 25, 2019 07:55 - 5 minutes - 9.9 MBWith an optimized YouTube channel, you can drive more traffic to your channel. Optimizing the channel is often forgotten and most of the time goes to optimizing the YouTube video - however, it’s the channel people will subscribe to, not the video. In this episode, Jolien will explain what you can do to optimize your YouTube channel to bring in more traffic and to increase the number of subscribers. (Second episode of the YouTube SEO series). Host: Jolien Storteler Shownotes: YouTube SEO Se...
27. Ekim 2019 SEO ve SEM Gelişmeleri [TR]
November 07, 2019 14:53 - 14 minutes - 28.4 MBEkim ayı içerisinde SEO ve SEM alanlarına hangi yenilikler geldi ve ne gibi güncellemeler oldu diye merak ediyorsan, senin hazırladığımız podcast'imizi hemen dinlemeye başlayabilirsin. Bu podcast’imizde Google Ads Shopping kampanyalarına gelen yeniliklerden, Google Search Console’a gelen yeni video raporlarından ve BERT güncellemelerinden bahsediyoruz. Konuşmacılar: İrem Yılmaz, Gökay Pehlivan Podcast'te Bahsedilen Gelişmeler: Google Ads - Google Shopping - Direkt Satın Alma: https://www....
26. YouTube SEO #1: How to Optimize Video for YouTube Search [ENG]
October 11, 2019 13:34 - 7 minutes - 13.4 MBWhen you have lots of followers already, the YouTube algorithm uses many different metrics to rank your videos on YouTube. But if you’re just starting out, the best way to get your videos discovered is by optimizing for YouTube Search. In this episode, Jolien tells you how to do YouTube SEO for videos, that'll help you to get a higher ranking on the YouTube Search results. (First episode of the YouTube SEO series). Host: Jolien Storteler Shownotes: YouTube SEO pdf guide: https://kubix.digi...
25. Eylül 2019 SEO ve SEM Gelişmeleri [TR]
October 11, 2019 13:28 - 16 minutes - 31.1 MBEylül ayında SEO ve SEM alanlarında yaşanan önemli güncellemeleri ve yenilikleri bu podcast’imizde dinleyebilirsin! Konuşmacılar: İrem Yılmaz, Gökay Pehlivan Podcast'te Bahsedilen Gelişmeler: “nofollow” Niteliğindeki Link’ler: https://webmasters.googleblog.com/2019/09/evolving-nofollow-new-ways-to-identify.html İnceleme Snippet'leri - Güncelleme: https://webmasters.googleblog.com/2019/09/making-review-rich-results-more-helpful.html YouTube - In This Video Geliştirmesi: https://blog.googl...
24. Creating Local Landing Pages for SEO [ENG]
September 18, 2019 11:24 - 8 minutes - 14.8 MBWith the rise of mobile came the rise of 'nearby' searches. Now more than ever, it's important for businesses to start thinking local if they want to attract the right customer, in the right place and at the right time. How? By creating local landing pages. In this episode, Jolien reveals what goes into a good local landing page for SEO so that your business too, can show up for local searches. Host: Jolien Storteler Shownotes: Local landing pages for SEO: https://kubix.digital/blog/local-...
23. Ağustos 2019'da SEO ve SEM’deki Gelişmeler [TR]
September 12, 2019 09:19 - 13 minutes - 26 MBKubix Digital aylık özet podcast serisinin ilk bölümünü tamamladık. Bu bölümde SEO ve SEM konularında Ağustos ayında yaşanan önemli gelişmelerin neler olduğu üzerine konuştuk. Konuşmacılar: İrem Yılmaz, Gökay Pehlivan Podcast'te Bahsedilen Güncellemeler: Google Ads - Hesap Haritası: https://support.google.com/google-ads/answer/9432063 Google Botları - Test Araçlarındaki Güncelleme: https://webmasters.googleblog.com/2019/08/evergreen-googlebot-in-testing-tools.html Google Arama Sonuçları...
22. Google Ads Anzeigen Aus Psychologischer Sicht Optimieren [DE]
July 19, 2019 13:08 - 16 minutes - 31.1 MBWir setzen die technischen Anforderungen in den Anzeigentexten um und versuchen immer, bessere Ergebnisse zu erzielen. Aber das ist einfach die Standardarbeit und diese Mittelmäßigkeit bewirkt, dass wir im Endeffekt keinen großen Unterschied zu unseren Wettbewerbern haben und womöglich die Aufmerksamkeit potenzieller Kunden nicht auf uns lenken können. Der Anzeigentext ist der erste Kontakt mit dem potentiellen Kunden und der erste Eindruck ist prägend und führt schließlich zu der Entscheidu...
21. 5 Psychological Tips to Write Outstanding Google Ad Texts [ENG]
July 19, 2019 13:00 - 16 minutes - 31.5 MBWe implement the technical requirements in our ad texts, and we’re always trying to achieve better results - but this simply is the standard work. This mediocrity means that in the end, our ad texts are not that much different than the ones from our competitors. In this episode, Halide shares 5 tips on how you can write outstanding ad texts that grab the potential customer's attention, and increase your ads click-rates likewise. Host: Halide Ebcinoğlu Shownotes: Podcast's article: https://...
20. Interview with Assoc. Prof. Deniz Aksen on Google Ads Workshops at Koç University [ENG]
July 11, 2019 08:25 - 22 minutes - 42 MBAssoc. Prof. Deniz Aksen, lecturing classes in Business Administration / Operations Management and Information Systems at Koç University, was welcomed as our next podcast guest. In this episode, Dr. Deniz shares his insights on why teaching Digital Marketing, especially Google Ads, at universities is important, and how our Kubix Digital workshops benefit his every-year-growing e-commerce class. Besides this, he gives tips on how to prepare for a career in Digital Marketing. Host: Pınar Ünsa...
19. Interview with Andreas Dzumla on Longtail UX and the Future of Search Marketing [ENG]
June 27, 2019 12:42 - 24 minutes - 34.3 MBAndreas Dzumla, the co-founder of Longtail UX, a patented landing page technology that gives e-commerce, classifieds, travel, news and directory websites businesses unprecedented scale in SEO & SEM, joined our guest speaker series. In this episode, Andreas gives insights on his tool's business and benefits for SEOs & PPCs. He talks about voice search, Google’s AI & ML features, and takes a look into the future of the tool and the search industry. Host: Pınar Ünsal Guest: Andreas Dzumla Sho...
18. Mobile First: Mobil İçerik Tüketimi ve Kullanıcı Davranışları 2019 [TR]
June 18, 2019 12:06 - 27 minutes - 51.8 MBBu podcast'imizde, görsel ve metin içerikleri mobilde tüketirken karşılaştığımız zorluklardan, Google arama sonuçlarında listelenen sayfalara neden tıkladığımız ya da tıklamadığımızdan bahsediyoruz. Mobil içerik tüketimi ile ilgili kısa kısa birçok konuya değindiğimiz podcast'imizi hemen dinlemeye başlayabilirsin. Konuşmacılar: İrem Yılmaz, Gökay Pehlivan Podcast'te Bahsedilen Web Siteleri: Medium: https://medium.com/ Onedio: https://onedio.com Google Kullanıcı Davranışı Analizi: https:/...
17. Google Reklam Metninizin Gücünü Arttıran 5 Psikolojik Detay [TR]
May 31, 2019 13:11 - 10 minutes - 14.3 MBTeknik kurallara uygun olarak yazılan reklam metinleri ile üstün dönüşümler elde etmeyi bekleyebiliyoruz. Fakat sadece teknik gereksinimleri karşılamak bizi rakiplerimizin ne kadar ilerisine götürebilir? Bu podcast’imizde, müşterilerin karar verme aşamalarında belirleyici olacak 5 psikolojik hamle ile reklam metinlerini nasıl düzenleyebileceğini ve tıklama oranlarını nasıl artırabileceğini anlatıyoruz. Konuşmacı: Gökay Pehlivan İlgili Notlar: Podcast'in Yazısı: https://kubix.digital/tr/bl...
16. Winning Search Marketing Strategies in Declining Economies [ENG]
May 22, 2019 09:01 - 21 minutes - 41.5 MBWe as an agency, and also our Turkish clients, had a pretty tough year in Turkey economically and politically, as you might have heard. And during this time companies tend to do irreversible mistakes and believe us, we have seen a lot of them recently. In this episode, Halide shares some tips on how you should prioritize and optimize your Search Marketing efforts, be it Advertising or SEO, as both definitely need smarter management during this time. Host: Halide Ebcinoğlu Shownotes: Podcas...
15. How to Increase App Visibility & Boost App Downloads [ENG]
May 20, 2019 11:12 - 17 minutes - 31.3 MBCombining ASO with Google’s app marketing campaigns can be a strong move when you want to improve your ranking on the Apple App- and Google Play Store. With the right optimization and advertising plan, you can get a head start in boosting your app visibility and downloads. In this episode, Jolien walks you through 10 app store optimization steps, gives universal app campaign optimization tips, and explains how a combination of both can be more effective. Host: Jolien Storteler Shownotes: A...
14. Being Locally Found with Local Search [ENG]
April 29, 2019 10:48 - 36 minutes - 69.4 MBDid you know that almost every 2nd search on Google is a localized search? But on the other side, 56% of local businesses have no Google My Business entry yet. These numbers show that there is huge untapped potential for local businesses. In this episode, Halide talks about optimization techniques and marketing methods that companies can use to improve their local visibility on Google. Host: Halide Ebcinoğlu Shownotes: Local SEO Slideshare presentation: https://www.slideshare.net/KubixDig...
13. Yerel Aramalarda Google’de Görünürlüğünüzü Nasıl Artırabilirsiniz? [TR]
April 29, 2019 10:36 - 41 minutes - 79 MBGoogle’de hemen hemen her 2 aramadan birinin lokal arama sorgusu olduğunu ancak işletmelerin %56'sının henüz bir Google My Business hesabı olmadığını biliyor muydun? Lokal görünürlüğünü artırmak için yapman gereken çalışmaları podcast'imizden dinleyebilirsin. Konuşmacı: Halide Ebcinoğlu İlgili Notlar: Lokal SEO Slideshare Sunumu: https://www.slideshare.net/KubixDigital/being-locally-reachable-with-local-search-140302684 Podcast'in Yazısı: https://kubix.digital/blog/local-search-strategie...
12. Wie Kann Man Lokal Erreichbar Sein Mit Local Search [DE]
April 16, 2019 13:33 - 33 minutes - 63.6 MBPodcast über Local Search: Halide spricht über Techniken und Methoden wie Firmen ihre lokale Sichtbarkeit bei Google verbessern können. Wusstet Ihr, dass fast jede 2. Suche bei Google eine lokalisierte Suche ist? Und außerdem 76% aller lokalen Suchen zu einem Telefonanruf und %78 aller mobilen lokalen Suchen sogar zu einem offline Kauf führen? Hammer, oder? Diese Statistiken zeigen die Bedeutung des Local SEO für Firmen, aber das große Potential wird leider nur von wenigen Unternehmen richti...
11. Interview with Liam Martin on the Future of Content & Digital Marketing [ENG]
March 07, 2019 12:59 - 34 minutes - 52.7 MBLiam Martin, co-founder and CMO of TimeDoctor.com and Staff.com, joined our guest speaker series to talk about content marketing and digital marketing strategies that did and do work for him, when organizing the Running Remote Conference. In this episode, Liam shares insights on the strategies he uses and gives useful tips about content marketing in general (especially on podcasting), and how he sees the future with AI evolving. Host: Pınar Ünsal Guest: Liam Martin Shownotes: Running Remot...
10. Interview with Fili Wiese on the Past, Present & Future of SEO [ENG]
February 28, 2019 08:43 - 22 minutes - 42.8 MBFili Wiese, former senior member of the Google Search Quality team and SEO consultant at Searchbrothers, joined our guest speaker series during the e-commerce Berlin expo. In this episode, Fili shares some insights and gives useful tips about search engine optimization, and talks about SEO back at the time working for Google, how SEO evolved since then and how it will probably look like in the future. Host: Halide Ebcinoğlu Guest: Fili Wiese Shownotes: Fili: https://fili.com/ Searchbrothe...
9. Our Remote Work Experiment & Experiences [ENG]
January 18, 2019 12:29 - 10 minutes - 18.4 MBFor one week in the middle of the summer, our office doors were locked. Why? - because we wanted to find out how it is to work “from home”. Remote work is getting more and more popular, and we at Kubix were up for a change. In this episode, Jolien and Pınar talk about their preparations, the pros and cons of working remote, give you helpful (security) tips, and share some of our funny experiences. Hosts: Pınar Ünsal, Jolien Storteler Shownotes: Related content on our remote work experimen...
8. A Day in the Life of a Digital Marketer [ENG]
November 22, 2018 11:28 - 8 minutes - 15.2 MBWhat is the first thing we do when we arrive at work? What kind of tasks do we have? Do we work overtime, or at weekends? Do we drink a lot of coffee? (oh yes, we do). Simply put: what does a day in the life of a digital marketer look like? In this episode, two of our digital marketers at Kubix Digital, İrem and Jolien, walk you through their days and give you a glimpse in the life of a Kubixer. Hosts: Jolien Storteler, İrem Yılmaz Shownotes: Asana: https://asana.com/ Slack: https://slack....
7. Interview with Anders Hjorth on Major Trends in Paid Search 2018 [ENG]
October 30, 2018 12:56 - 19 minutes - 37.4 MBAnders Hjorth is a digital marketing strategist, entrepreneur, a frequent speaker, and a judge on various industry awards in the area of Search, Social, and Biddable Media. He joins us as a guest speaker to give digital marketing insights. In this episode, Anders talks about AI and machine learning, reveals the most developed market in the search industry (especially in terms of innovation), and tells how you can be successful in paid search. Host: Pınar Ünsal Guest: Anders Hjorth Shownote...
6. Interview with Barry Adams on SEO Myths, Tools, & Skills [ENG]
October 24, 2018 13:02 - 15 minutes - 28.4 MBBarry Adams is a real tech-and-news SEO expert, regular speaker at top digital conferences, founder of Polemic Digital - and our next Kubix Digital Podcast guest. In this episode, Barry gives us some SEO insights including his thoughts on the past and future of SEO, the most overhyped SEO myths, AI and Machine Learning, talks about his favorite SEO tools, and expresses his opinion on what a good SEO-person's winning skills should be. Host: Şafak Ebcinoğlu Guest: Barry Adams Shownotes: Pol...
5. 5 Questions People Have about Google on Google [ENG]
August 13, 2018 08:24 - 5 minutes - 8.08 MBIf there is one place where we can get an answer to (almost) all of our questions, it's Google. We like to ask how-to questions, science questions, cultural questions - and also a lot of weird questions. In this episode, İrem and Gökay go over some of the weirdest questions people ask Google, about Google. Questions like "who Googled me", "what do the letters in Google stand for", "is Google a devil", and "does Google work for the CIA". Hosts: İrem Yılmaz, Gökay Pehlivan Shownotes: Google'...
4. Hiring Process at Kubix Digital [ENG]
July 27, 2018 13:16 - 8 minutes - 15.7 MBThe digital marketing industry is one of the most challenging, exciting and fast-paced industries you can work in. Really; no day is the same. But how do you land yourself a job in digital marketing? How does the hiring process look like? And what are some of the first things you learn? In this episode, our newbies at Kubix Digital, Çiçek and Jolien, will take you on a journey through their first days on-the-job; from applying and the interview process, to their first work tasks and achievem...
3. İlyas Teker İle SEO Üzerine Sohbet [TR]
June 19, 2018 08:52 - 29 minutes - 55.2 MBŞirketlere Arama Motoru Optimizasyonu (SEO) danışmanlığı veren ve aynı zamanda DeepCrawl Danışma Kurulu Üyesi olan İlyas Teker ile esprili bir podcast hazırladık. İlyas Teker'le birlikte bu podcast'imizde, SEO’nun evriminden DeepCrawl aracının ne olduğu ve ne işe yaradığına kadar birçok konu hakkında detaylıca konuştuk. Konuşmacı: Halide Ebcinoğlu Konuk: İlyas Teker - https://twitter.com/ilyasteker İlgili Notlar: Moz Blog İçerikleri: https://moz.com/blog Podcast'te Bahsedilen Araçlar: De...
2. Listen to our 10 Years in Search Engine Marketing [ENG]
December 25, 2017 11:41 - 13 minutes - 25.7 MB10 years of Kubix Digital – wow, the time went by so fast. We couldn’t be any prouder of where we are today and love to share this with you. We really have lots of stories to tell, funny and exciting ones. In this episode, Kubix Digital co-founders Halide, Pınar and Şafak take you back to where it all began, 10 years ago. They'll tell you how opening their own SEM agency in Turkey went from idea to realization, how it all started off, and where they stand now. Hosts: Şafak Ebcinoğlu, Halide...
1. SMX 17 East Konferans İzlenimleri [TR]
November 22, 2017 11:59 - 24 minutes - 33.3 MBNew York’ta gerçekleşen SMX East 2017 Fuarı ve Konferansı’na katılan konuşmacıların hangi önemli konulardan bahsettiklerini öğrenmek ve konferans hakkındaki kişisel görüşlerimizlerimizden haberdar olmak için podcast'imizi dinleyebilirsin. Konuşmacı: Serdar Usta İlgili Notlar: SMX Konferansı: marketinglandevents.com/smx/east/ Konferans Sunumu 1. Gün: www.slideshare.net/SearchMarketing…ged/smxeast17d1 Konferans Sunumu 2. Gün: www.slideshare.net/SearchMarketing…d/smxeast17d2/2 Konferans Sun...