Koyoti Small Business Podcast
86 episodes - English - Latest episode: 3 days ago -While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.
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Episodes
Communication is Key
November 01, 2021 04:00 - 42 minutes - 29 MBEffective communication is more than being able to articulate an idea. It's being able to deliver a message in a manner that is able to push past barriers so that your intended audience is able to receive that message. Chatting with us about how to effectively communicate, is Jennifer Furlong. Want to hear more? Reach Jennifer here: Email Website Facebook Linkedin Twitter Building a small business community for small businesses. Sharing experiences, information and stories to help grow the ...
The Why And The How To Better Productivity
October 25, 2021 04:00 - 46 minutes - 31.7 MBProductivity is always that we struggle with, there's always something that requires our attention. But it's not just about knowing 'how' to be more productive, but also understand the 'why'. Chatting with us about the why AND the how, are JB and the Doctor. Want to hear more? Reach them here: Email Website Facebook Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more in...
Co-Working Spaces Are Gaining In Popularity
October 18, 2021 04:00 - 35 minutes - 24.2 MBBored and isolated from working over a year at home but don't want to go back to the office? Maybe there's a middle ground that works for you in a co-working space. Chatting with us about some of the reasons that a co-working space might be something for you to think about, is Mitch Reiss. Want to hear more? Reach Mitch here: Email Website Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted e...
Automating Your Business Practices Saves You Time
October 11, 2021 04:00 - 43 minutes - 29.9 MBBeing a Small Business Operator means that you've got a busy life, and that can be overwhelming. Think about automating and putting systems in place to help organise and save your time. Chatting with us about just what sort of systems will help to save you time, is Vered Lerner. Want to learn more? Reach Vered here: Email Website Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday...
XYZ Roundtable - Series Wrap-Up
October 04, 2021 09:00 - 53 minutes - 36.6 MBAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing. Gen X - Thomas | Gen Y - Jonathan | Gen Z - Rika In today's episode: All good things must come to an end... But not for us! As we wrap up this season of the XYZ Roundtable, we reflect on the lessons that the past couple months have given us. Stay tuned for the season 2 in 2022! Building a small business community ...
Strategies...Seeing Beyond the Tyranny of the Urgent
September 27, 2021 04:00 - 38 minutes - 26.2 MBQuite often, small business operators fall into a cycle of immediacy. Looking at the next immediate problem and not being able to strategise beyond the next urgent issue. Chatting with us about how to differentiate between what's important and what's urgent, is Alex Brueckmann. Want to hear more? Reach Alex here: Email Website Website Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every ...
XYZ Roundtable - Branding
September 20, 2021 04:00 - 52 minutes - 35.9 MBAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing. Gen X - Thomas | Gen Y - Jonathan | Gen Z - Rika In today's episode: How can a customer create a deeper connection with your business? By building trust. And the fastest way to do that is through branding. Join us as we chat about how your branding efforts can be the difference between connection and rejection. Bui...
SEO Terminology
September 13, 2021 04:00 - 37 minutes - 26 MBDo SEO terms make sense to you? Speaking with Eric Seropyan from This Is My South Bay to dive into what some of these terms mean and why they are important for people to know and understand. Want to know more? Reach Eric here: Email Website Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or commen...
XYZ Roundtable - Turning Points
September 06, 2021 04:00 - 46 minutes - 31.9 MBAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing. Gen X - Thomas Gen Y - Jonathan Gen Z - Rika In today's episode: Growth. Questioning. Gratitude. We've all experienced bumps and turns along the way on our professional journeys. As marketers, the gang at XYZ are not immune to this; what's trending today may not trend tomorrow. Sometimes it makes us question what we...
Do You Have A Financial Plan?
August 30, 2021 04:00 - 31 minutes - 21.8 MBAs we start adulting, one of the things we are generally told is that we should put aside 20% to save for a rainy day or our retirement. Does this rule still apply when you're a small business operator? Chatting with us about financial planning for a small business operator, is Jamie Madigan. Want to hear more? Reach Jamie here: Email Website Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted...
Collaborations Can Be Awesome!!!
August 23, 2021 04:00 - 35 minutes - 24.6 MBAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing. Representing GenX - Thomas Representing GenY - Jonathan Representing GenZ - Rika This episode: Too often, entrepreneurs find themselves in silos. So it's definitely something to celebrate when you find people that are not only in your tribe, but they're also people you look forward to working with. Building a small ...
XYZ Roundtable - Collaborations Can Be Awesome!!!
August 23, 2021 04:00 - 37 minutes - 25.9 MBAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing. Representing GenX - Thomas Representing GenY - Jonathan Representing GenZ - Rika This episode: Too often, entrepreneurs find themselves in silos. So it's definitely something to celebrate when you find people that are not only in your tribe, but they're also people you look forward to working with. Building a small ...
Personal Branding Photography Is More Than Just A Headshot
August 16, 2021 04:00 - 29 minutes - 20 MBThese days, it seems like everyone is getting headshots. You see them on LinkedIn pages, business cards, and company websites. But most of the time, it's a photographer that comes in, lines everyone up, with everyone ending up with the same boring headshot, with the same boring backdrop, ending up with the same boring photos. It does nothing for you if you're developing a personal brand or if you want to stand out from the crowd. Here to chat with us about what it means to look into Personal...
XYZ Roundtable - A Few Tools To Maintain Productivity
August 09, 2021 04:00 - 44 minutes - 30.4 MBAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing. Representing GenX - Thomas Representing GenY - Jonathan Representing GenZ - Rika In this episode, we're talking about a few productivity tools that we've experimented with and our thoughts about them. Building a small business community for small businesses. Sharing experiences, information and stories to help grow t...
Looking To Up Your Video? Think About Getting A Video Producer
August 02, 2021 04:00 - 28 minutes - 19.5 MBIn this digital age, not only are videos becoming more prevalent, but it's ever important to have quality videos. We're speaking this week with Craig McNicoll, of Epilogue Productions to learn just what that means and entails. Want to hear more? Reach Craig here: Email Website Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: ww...
XYZ Roundtable - The Importance Of Sleep
July 26, 2021 04:00 - 40 minutes - 27.5 MBAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing. Representing GenX - Thomas Representing GenY - Jonathan Representing GenZ - Rika In this episode, we're talking about the importance of sleep and how the lack of it can affect our performance. Building a small business community for small businesses. Sharing experiences, information and stories to help grow the commu...
Let Your Vision Guide Your Leadership
July 19, 2021 04:00 - 34 minutes - 23.7 MBSome lead by example, some lead with charisma, but to lead a large team over time; learn to lead with a vision. Learn what it means in this episode as we talk to Leadership expert, Dave Burgher. Want to know more? You can reach Dave here: Email Website Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questio...
XYZ Roundtable - Entrepreneurial Habits
July 12, 2021 04:00 - 37 minutes - 25.5 MBAn ongoing segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing. Representing GenX - Thomas Representing GenY - Jonathan Representing GenZ - Rika In this episode, we're talking about developing habits as entrepreneurs and our struggles to keep those habits going. Building a small business community for small businesses. Sharing experiences, information and stories to help grow th...
Need A Mortgage As A Small Business Operator?
July 05, 2021 04:00 - 25 minutes - 17.9 MBThe cost of buying property is increasingly challenging. This challenge is even more prevalent for small business operators. Let's dive deep with Mortgage Specialist Blair Macfarlane, of Safebridge Financial. Want to learn more? Reach Blair here: Email Website Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have...
XYZ Roundtable - An Entrepreneur's Lifestyle
June 28, 2021 04:00 - 47 minutes - 32.8 MBA new segment with KSBP called the XYZ Roundtable. 3 marketing mavericks of 3 different generations providing different perspectives about entrepreneurship and marketing. Representing GenX - Thomas Representing GenY - Jonathan Representing GenZ - Rika This episode talks about the lifestyle of an entrepreneur and how it might differ from those of our peers. Our challenges and our triumphs, and how it affects the way that we live as we strive for excellence in both our work and personal lives...
Yips, Pips, and Yaps - Sales Funnels Don't (Always) Work...
June 21, 2021 04:00 - 11 minutes - 7.69 MBAre you considering using a Sales Funnel or is a digital marketing company convincing you to run a campaign with you? Here are some things to consider before you embark on this journey. Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here! Send us a ...
Yips, Pips, and Yaps - Content Marketing
June 14, 2021 04:00 - 12 minutes - 8.83 MBSure, dancing cats and singing hedgehogs are hilarious and attract a lot of eyes, but it’s like eating marshmallows as your main course. Let's ask ourselves, what is the function of marketing? Peeling back all the layers, marketing is in its most simplest form, effective communication. What better way to communicate your message than Content Marketing? Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episo...
Are You Afraid Of The Big Bad Cold Call?
June 07, 2021 04:00 - 31 minutes - 21.5 MBLet's face it. No one likes cold calling. But for small business operators, it's an essential part of growing the business. This episode, we go through some common mistakes people make when cold calling, and some great tips of how to do it from prospecting expert, Nicole Attias. Want to know more? You can reach Nicole here: Email Website Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted ever...
E-Commerce Accounting. A Whole Other Animal
May 31, 2021 04:00 - 36 minutes - 25.4 MBAre you selling online? Did you know you might need to pay taxes selling cross borders? Does your accountant even know? Find out this episode with Danny Khanna, a specialist in e-commerce accounting. Want to know more? You can reach Danny here: Website Email Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have q...
Small Business Spotlight - Cozy Oven
May 24, 2021 04:00 - 29 minutes - 20.2 MBCozy Oven is a cake shop in Toronto specialising in custom buttercream cakes & cupcakes. Have questions about how to get your hands on some yummy cake? Contact Joy here: Website Email Instagram Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here! Sen...
Market Your Business By Telling A Story
May 17, 2021 04:00 - 34 minutes - 24 MBTo most people, it's easier to recall a story than bullet points of what you do. An added benefit is that you can also express emotion with stories also, and that's what really stays with people. Craig Colby is an award winning TV producer, writer, and director, who's going to share with us how to put your story in a video form. Want to know more? You can reach Craig here: Website Email Building a small business community for small businesses. Sharing experiences, information and stories to...
More Than Just A Few SEO Tips
May 10, 2021 04:00 - 39 minutes - 27.4 MBDe-mystifying SEO once and for all. Algorithms change all the time, but you don't need to keep modifying. Do these (somewhat) straight forward things and let your SEO sing. Want to find out more? Reach out to the SEO Guru Allan Pollett, search SEO Guru on Google! Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com ...
How A Graphic Designer Can Help Your Small Business
May 03, 2021 16:00 - 32 minutes - 22.3 MBFiverr might be a great place for some quick work, but is it a good idea to use them long term? Graphic Designer, Tiffani Hui, will answer this, and more on today's episode! Want to know more? You can reach Tiffani here: Website Instagram Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments...
Small Business Spotlight - Dreamscapers
April 26, 2021 04:00 - 33 minutes - 23.2 MBDreamscapers is a professional landscaping company servicing the Dundas and Peel regions of Ontario Canada. Have questions about your garden and landscaping needs? Contact Matt here: Website Email Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here! ...
What Promotional Items Should You Add To Your Marketing Mix?
April 19, 2021 04:00 - 26 minutes - 18.1 MBPromotional Items have been around since at least 1789, when George Washington used commemorative buttons for his campaign. Find out where the industry is now and where it's going with Rochelle Ness, the President of MGB Marketing Communications. Reach Rochelle here: Website Email Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visi...
Business Development Tips To Help Your Small Business
April 12, 2021 04:00 - 42 minutes - 29.4 MBDo you know the Conversion Equation? Learn how to increase your revenue from Business Development coach Jason Vilon. Contact him if you want to find $10,000 in your business in 45 minutes! Website Linkedin Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us...
Do You Accept Credit Cards?
April 02, 2021 19:00 - 40 minutes - 27.9 MBAre you using Square or Stripe for credit card transactions? Curious about if it might be a good idea to switch to another service provider? What questions should you be asking if you're thinking about it? All this and more with our guest, David Bull from Feebeaters! Website Email (Some technical difficulties this episode. Tried to clean it up the best I could) Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community...
Small Business Spotlight - EC Sales Inc.
April 02, 2021 18:00 - 22 minutes - 15.5 MBEC Sales Inc. offers unique European brands to the Canadian retailer with a focus on innovation, quality, design, affordability , functional elements and eco/environmental consciousness. Need a distributor? Starting a retail store? Reach Enzo here: Website Instagram (@ecsales) Email (Some technical difficulties this episode. Tried to clean it up the best I could) Building a small business community for small businesses. Sharing experiences, information and stories to help grow the communi...
What you need to know about Social Media Marketing
April 01, 2021 16:00 - 42 minutes - 29.3 MBSocial Media Marketing is all the rage these days. Especially during the pandemic. Great information when you're thinking about running a campaign with Social Media with AI Agency's own Rika Inocalla. Want to know more? Reach Rika here: Website Instagram (@riinocalla) Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti...
When Do You Need A Copywriter?
March 30, 2021 21:00 - 42 minutes - 29.2 MBWhen should you write copy yourself and when should you hire a copywriter? All these questions and more in our conversation with copywriter Jonathan Chan-Choong. You can reach Jonathan here: Website Linkedin Building a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email ...
Introductory Episode
March 18, 2021 20:00 - 6 minutes - 4.7 MBBuilding a small business community for small businesses. Sharing experiences, information and stories to help grow the community. New episodes posted every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here! Send us a Text Message. Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word. For more information, please click here F...