096: Capture More Than Your Customer’s Data; Earn Their Loyalty with Tom Coburn

Know Pain, Know Gain

English - February 18, 2020 11:00 - 47 minutes - 38.5 MB - ★★★★★ - 43 ratings
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Previous Episode: 095: Close the Gaps For Greater Brand Alignment with Rebecca Horan

Next Episode: 097: How to Navigate Through Tough Conversations with Integrity with David Wood

“It's not just what you know about customers, but it's often how you know.” -Tom Coburn

In this episode, Jay talks to Tom Coburn, co-founder of Jebbit, a Boston-based startup that Tom created as a sophomore in college in a business competition. Tom later dropped out of college to pursue the business, and it's still growing 7 years later. Jay and Tom discuss: how to capture customer data through an interactive experience, changing how customers connect with your web site, how old is new, following one's heart, trusting the leap, beginner's mind, and so much more...

Visit https://jayrooke.com/096-Tom-Coburn/ for resources and show notes.

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Episode Highlights:

00:55 From Dorm Room to an Interactive Platform

04:23 How to be Sophisticated in Value Exchange

09:26 Earn Your Customer’s Loyalty

19:33 Experience Makes A Difference

24:30 Questions Worth Answering

31:00 Perfection Leads to Failure

36:39 Keeping the Balance

40:10 Avoid Inertia Drift and Focus on Developing Trust

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