095: Close the Gaps For Greater Brand Alignment with Rebecca Horan

Know Pain, Know Gain

English - February 11, 2020 11:00 - 54 minutes - 44.2 MB - ★★★★★ - 43 ratings
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Previous Episode: 094: The Intersection of Love and Entrepreneurship with Theora Moench

Next Episode: 096: Capture More Than Your Customer’s Data; Earn Their Loyalty with Tom Coburn

“You don't necessarily have to be as overt about it but it's really important that you as the brand, understand what those values are so that you can make sure that everything flows out of them in alignment.” -Rebecca Horan

In this episode, Jay talks with Rebecca Horan, founder of Plot Twist, a Brand Strategy Consulting firm. Rebecca works with an array of business owners on nailing their branding and messaging to that it is authentic and emotive. Jay and Rebecca discuss: how good branding is all about consistency, storytelling in branding, feeling vs. thinking your brand, getting market feedback, strategically investing in your brand, how to pivot your brand and so much more.

Visit https://jayrooke.com/095-Rebecca-Horan/ for resources and show notes.

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Episode Highlights:

02:07 Loving the Brand

09:37 Branding and Consistency

17:30 The Meeting Point

23:15 How to Niche Down

29:38 Pay Attention to the Competition

31:39 Weave Your Values Into Your Brand and Reinforce

42:57 Unleash Your Great Skills

46:44 Weave Your Story Into Your Brand

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