“Authenticity ...is about being able to show up and be yourself, because that's what people are going to connect with. And being willing to ask for help when you need it, and accept help when it's given.” -Brandi Johnson

 

In this episode, Brandi Johnson joins us; Brandi is a marketing consultant for small business owners and entrepreneurs and she brought a wealth of knowledge to the table.  If marketing is your challenge, this is your episode. Jay and Brandi discuss topics such as: introducing sequencing to your marketing, SIMPLIFYING your marketing strategy, brand congruence, how to retain marketing companies and identifying which risks you want to take when marketing your product or service.  

 

Visit https://jayrooke.com/079-Brandi-Johnson/  for resources and show notes. 

 

Check out my website: https://jayrooke.com/ 

 

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Episode Highlights:

01:56 Helping Fine Tune the Market 

08:07 Minimum Viable Marketing Framework

16:46 The Continuity of User Experience

23:09 Authentic Marketing 

34:04 Do the Math

41:12 The Value of Marketing Evaluation

44:45 Efficient Delegation

49:43 Consultant? Or Course?

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