079: Build a Business that You Really Want with Authentic Marketing with Brandi Johnson
Know Pain, Know Gain
English - October 22, 2019 10:00 - 58 minutes - 47.2 MB - ★★★★★ - 43 ratingsEntrepreneurship Business Marketing business california spiritual coaching entrepreneur entrepreneurship jayrooke journey marketing mindset Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“Authenticity ...is about being able to show up and be yourself, because that's what people are going to connect with. And being willing to ask for help when you need it, and accept help when it's given.” -Brandi Johnson
In this episode, Brandi Johnson joins us; Brandi is a marketing consultant for small business owners and entrepreneurs and she brought a wealth of knowledge to the table. If marketing is your challenge, this is your episode. Jay and Brandi discuss topics such as: introducing sequencing to your marketing, SIMPLIFYING your marketing strategy, brand congruence, how to retain marketing companies and identifying which risks you want to take when marketing your product or service.
Visit https://jayrooke.com/079-Brandi-Johnson/ for resources and show notes.
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Episode Highlights:
01:56 Helping Fine Tune the Market
08:07 Minimum Viable Marketing Framework
16:46 The Continuity of User Experience
23:09 Authentic Marketing
34:04 Do the Math
41:12 The Value of Marketing Evaluation
44:45 Efficient Delegation
49:43 Consultant? Or Course?