170. Branding Short-Term Rentals with Thanks for Visiting

Ever wondered how to transform a mere Airbnb into a guest's dream escape? Join Annette and Sarah of Thanks for Visiting as they dish on the secrets to creating Instagram-worthy stays, reframing your property as a brand, and making every detail count. Whether you're dreaming of buying land or wanting to design properties, this is your go-to guide for creating spaces that guests can't help but rave about.   Sarah Karakaian co-founded Thanks For Visiting, a podcast and short-term rental education provider. She began her short-term rental journey with an Airbnb in NYC in 2012, turning a $475K investment into a $875K sale. Her STR designs caught the eye of HGTV, leading to her appearance on Beach Flip. Now, Sarah runs a boutique hosting business in Columbus, Ohio, and along with her co-founder Annette, reaches over 50k STR enthusiasts daily through their podcast with over 2M downloads.   Annette Grant is the co-founder of Thanks For Visiting, a short-term rental education provider and podcast. Before this, she transformed a small family-owned painting company into a franchise with 22 locations and expanded an apparel company to 5 retail locations, 120+ employees, and over $40 million in sales. A "host with heart," Annette believes in the importance of hospitality in the short-term rental industry. Alongside Sarah, she provides hosts with tips and education to elevate their businesses and guest experiences. ------------------------ In today's episode, we cover the following: Sarah and Annette's origin story Where people get lost in marketing rental properties How to be a step ahead of your clients Creating memorable hospitality Influencer Partnerships and Local Marketing Initiatives Effective marketing strategies for short-term rentals Optimizing your host profile on Airbnb Short-term rental predictions ----------------------- RESOURCES: Episode 159: Travel Photography Secrets with Girl Gone Abroad Access the Thanks for Visiting Handbook to start earning as an Airbnb host! ----------------------- GUEST INFO: To learn more about Thanks for Visiting, follow them on Instagram @ThanksForVisiting_ and Facebook @ThanksForVisiting and visit their website, ThanksForVisiting.com. ----------------------- This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard