Kiss My Aesthetic Podcast
163 episodes - English - Latest episode: 4 days ago -The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
159. Travel Photography Secrets with Girl Gone Abroad
April 23, 2024 12:00 - 39 minutes - 29.2 MBUnpack your bags and stay awhile as Lauren Carey of Girl Gone Abroad and Michelle explore the world of travel photography. Ever wonder how to turn your travel pics into something that captures what you actually saw with your eyes? Buckle up as we dive into the world of Instagrammable Airbnbs, what goes into a property shoot, and the secrets to capturing that solo travel glow without awkwardly asking someone to take your photo. Whether you're an Airbnb owner wanting more bookings or a solo tr...
158. What Does a Creative Director Do?
April 16, 2024 12:00 - 34 minutes - 30.7 MBLet's pull back the curtain on job titles in the creative world. Today, Michelle deciphers the role of a Creative Director and how she has structured her role within her team. She shares the key responsibilities and the challenges that may arise from taking this leap. From building a solid team to diving into professional development offscreen to enhance onscreen creativity, this episode is all about balancing the business and creative sides of being an entrepreneur. ---------------------...
157. Freelance Pricing Strategies with Creative Business Kitchen
April 09, 2024 13:00 - 52 minutes - 44.9 MBReady to serve up prices that you actually feel good about? Tune in to hear your pricing queen, Jaz, dish out the recipe to valuing your genius. Whether you chronically undercharge or have no idea where to begin pricing your services, this episode will give you the tools you need to meet your business goals (like, actually. Go down to the resources section to snag your free pricing calculator). From navigating imposter syndrome to why you need to know your numbers, this episode is a must-lis...
156. Creating a Brag-worthy Brand Strategy
April 02, 2024 13:00 - 32 minutes - 26.9 MBGet ready to unlock the secrets of a brag-worthy brand strategy with Michelle. Listen and learn as she spills what happens during a brand strategy session with MKW Creative Co. and how they implement it. Dive into the recipe for creating a memorable brand, from the must-haves of a mission statement to brand identity. You'll learn how to measure the ROI of your strategy and the common pitfalls to watch out for. If you're planning a rebrand or want to start on the right foot, press play ...
155. Beyond the TikTok Ban with Amber and Ashli
March 26, 2024 13:00 - 46 minutes - 37.5 MBHas the recent TikTok ban sent you into a panic? Head into the virtual emergency room with marketing experts Michelle, Amber Figlow, and Ashli Pollard. You'll hear their content strategies, adaptability, and community-building insights. From what a TikTok ban could mean for small business owners to perspectives on how important TikTok has been for women and predictions of the future of social media, this episode serves real-time insights. Amber Figlow is a Content Strategist, Creator, ...
154. Streamline Your Design Process with Canva with Juls Christie-Clark
March 19, 2024 12:00 - 42 minutes - 36.2 MBDitch the design drama of navigating Adobe and embrace the simplicity of Canva and AI. Michelle and Juls dive deep into the efficient and convenient world of Canva. You'll discover why you need to use Canva as a designer, effective brand strategies, prompt engineering for AI, and the kind of collaboration that sparks joy and genius. Juls, a seasoned graphic designer from Glasgow, Scotland, boasts over two decades of creative expertise. As the founder of Designer in Your Pocket and Bran...
153. How to Manage Design Revisions Like a Pro
March 07, 2024 13:00 - 27 minutes - 23.6 MBHave you ever poured your heart and soul into a client's brand design only for them to say, "This isn't really what we had in mind?" Yes, you're entitled to a one-minute pity part, but you need to know how to bounce back productively. Drawing on her nearly 10 years of experience in the industry, Michelle shares personal anecdotes and practical strategies for navigating these challenging situations. She emphasizes the importance of separating brand strategy from design, setting clear cl...
152. Small Wonders: Exploring Miniaturist Art with ChelseaMakes
March 05, 2024 13:00 - 39 minutes - 37.8 MBEver wondered how to generate buzz with a budget, keep it real with your brand, or maybe shrink down the world to pocket-size perfection? Michelle is joined by Chelsea of ChelseaMakes, a miniaturist crafting big stories on tiny scales. They dive into the ups and downs of the creative grind, the excitement and fear surrounding AI-generated art, and why keeping it real beats polished perfection. Get ready for a 'small talk' that's anything but trivial. Chelsea Andersson is a maker, minia...
151. Use This Playbook for Your Next Product Launch
February 27, 2024 13:00 - 25 minutes - 22.4 MBGenerate buzz, hype your audience, and plant the seeds of your new product so people are ready to buy as soon as the cart drops. Today, Michelle shares her ideal campaign SOP stocked with real-life examples and case studies to note. She breaks down each launch phase into how long they should last and what content you need to post. Take out all of the guesswork for how to plan your next launch and save this episode to use as your product launch blueprint. ------------------------- In tod...
150. Celebrating 150 episodes with Berta Wired
February 20, 2024 13:00 - 38 minutes - 31 MBTo celebrate the 150th episode, Berta is back on the podcast! Michelle and Berta reminisce on their podcasting journey, from the conception of the Kiss My Aesthetic podcast to collaborating to launch other people's podcasts. You'll hear about their partnership, how you can work with them to launch your podcast, and their experiences launching Whiskey & Lace and Unpacked with the Blinks podcasts together. Berta Garrote is a podcast manager passionate about working with female entreprene...
149. Creating Authentic Content with Donavan Barrett
February 13, 2024 13:00 - 48 minutes - 48.2 MBIt's 2024. Can we stop glorifying viral content? Today, Michelle is joined by social media strategist Donavan Barrett, who shares his journey from creating videos as a kid to becoming a sought-after digital marketing expert with a loyal audience. He cuts through the fluff and highlights the keys to creating authentic content on TikTok. You'll learn why giving away free content helps you in the long run and build a sustainable mindset to connect with your audience on a natural and relatable l...
148. How to Explain Your Designs to Clients
February 06, 2024 13:00 - 20 minutes - 18.3 MBReady to present designs that your client loves and immediately sends their approval on? Today, Michelle shares her best tips on setting up your brand presentation for success through communication styles and positioning yourself as the creative mastermind that you are. From building confidence, listening to your client thoroughly and doing everything with energy, you'll learn how to elevate your client's experience and nail your next design presentation. ------------------------- I...
147. The Power of Print in the Digital Age with MoreWithPrint
January 30, 2024 13:00 - 38 minutes - 34.2 MBTired of the same old digital marketing? Dive into the world of print project power with Lauren Russett, as she spills the ink on the importance of tangible branding in a digital world. Tune in for a vibrant discussion on brand consistency through print marketing, multifunctional printed products, and creating a tangible presence for your brand. Lauren Russett runs the marketing for online stationery and printing company, MoreWithPrint. MoreWithPrint is owned and powered by Dupli Envel...
146. My Brand Design Process, Step by Step
January 23, 2024 13:00 - 27 minutes - 22.3 MBGet Michelle's recipe for building brag-worthy brands. Today, Michelle walks you through each step of her brand design process, from onboarding the client to presenting their branding. You'll learn how to uplevel your brand design process, the critical role of client presentations, and why you need customized design elements. ------------------------- In today's episode, we cover the following: Step #1: Talking with the client and going through a thorough brand questionnaire Step #2:...
145. How to Repurpose Content with Amber Figlow
January 16, 2024 13:00 - 48 minutes - 44.1 MBAmber is back! In today's episode, she shares her journey from having an agency to creating a personal brand. Get ready to stand out in the digital noise with her content repurposing and branding tips. From the importance of personal touch to why you may want to incorporate carousels on your socials again, you'll learn how to make your content work for you. Amber Figlow is a Content Strategist, Creator, and Speaker and she serves and educates women business owners in the creative indus...
144. 2024 Design Trend Predictions
January 09, 2024 13:00 - 38 minutes - 31 MBWhile Taylor Swift dominated the Eras of 2023, what's in store for 2024? Based on an analysis of art history, fashion, and pop culture. Michelle breaks down the four projected design trends for the new year. Discover the brands that naturally do these trends well and those that should. ------------------------- In today's episode, we cover the following: How you can predict design trends Trend #1: Cherry, chocolate and silver Trend #2: The bow-adorned ballerina Trend #4: Neon...
143. Building a Slow Fashion Brand with Kristian Hansen
January 02, 2024 13:00 - 44 minutes - 40.7 MBHow can your brand join the revolution of community branding rather than stick to the old traditional ways? Kristian of Slø has some game-changing insights. Discover the true power of brand loyalty and transparency, the highs and lows of entrepreneurship, and embracing the imperfections. They call Kristian Hansen the Jeans Guy. At Slø, he and his team are redefining what it means to build companies through community. Kristian is a content creator, award-winning serial entrepreneur, exp...
142. Client Case Study: Fit Boss Blueprint with Reuben Brooks
December 26, 2023 13:00 - 49 minutes - 45 MBGet ready to stretch your entrepreneurial muscles and combat resistance. In this episode, Michelle is joined by Reuben Brooks of Fit Boss Blueprint, who shares his expertise on scaling a fitness business, avoiding coaching pitfalls, and beginning your self-improvement journey. You'll also learn whether you should separate your business page from your personal one and how AI can create aesthetics to support your wildest dreams. Reuben Brooks is a Fitness Business Coach who helps persona...
141. Marketing for Lifestyle Brands with Whitney Eckis of Get Supr
December 19, 2023 13:00 - 46 minutes - 42 MBGet ready for some juicy marketing insights and candid conversations about the ins and outs of building a lifestyle brand. Today, Michelle is joined by digital marketing strategist Whitney Eckis. Whitney shares her entrepreneurial journey, from building her marketing agency to acquiring and growing successful lifestyle and beverage brands like Get Supr and Mela Water. From navigating the complexities of the startup space to the evolution of social media and the future of consumer goods, you'...
140. Should You Keep Your Brand Launch a Secret?
December 12, 2023 13:00 - 22 minutes - 20.1 MBGet the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll learn how to leverage your brand's launch to make it a success. ------------------------- In today's episode, we cover the following: Under...
139. Launching a Podcast with Whiskey and Lace
December 05, 2023 13:00 - 44 minutes - 39.5 MBAre you an entrepreneur considering to start a podcast? Take inspo from today's guest, Erika Altes, of Whiskey and Lace. From launching a successful podcast to navigating sponsorship opportunities and creating engaging content, Michelle and Erika dive into podcasting and entrepreneurship. You'll hear candid takes on sharing personal stories, launch day nerves, and how to use podcasting to widen the depth of your brand. Erika Altes is a wine country lifestyle blogger who isn’t afraid to...
138. 10x Your Biz and Build a Life You Love with Whitney Alexandra
November 28, 2023 13:00 - 49 minutes - 44.1 MBBefore you start mapping out next year's business goals, you'll want to soak up all of today's juicy insights. Today, Michelle is joined by performance coach Whitney Alexandra to share the secrets to building a profitable business while living a life you love. From hiring the right team to challenging yourself to think bigger, this conversation is packed with practical advice and mindset shifts that will inspire you to kiss your old limitations goodbye. Whitney Alexandra is a Performan...
137. Cracking the Social Media Code with Amber Broder
November 21, 2023 13:00 - 48 minutes - 43.6 MBStruggling to boost your business on social media? Look no further because today, Michelle is joined by social media expert, Amber Broder. They share unfiltered takes on navigating the ever-changing world of social media with a positive and realistic mindset. You'll learn the importance of quality visual assets, the most common social media misconceptions, and things business owners should have in their back pockets before outsourcing their socials. Amber is a full-time social me...
136. How to Scale Your Business Sustainably with Lauren Goldstein
November 14, 2023 13:00 - 43 minutes - 38.4 MBStop self-diagnosing your business problems and start calling The Biz Doctor, Lauren Goldstein. Today, Lauren shares how she works with businesses to overcome tech overwhelm, scale with style, and optimize team performance. From her diagnostic process to simplifying processes, Lauren's expertise will revolutionize how you approach your business. Lauren Goldstein is the founder and CEO of the award-winning and globally-recognized business consulting firm Golden Key Partnership. He...
135. Making Enemies, Gaining Fans with Snask Creative Agency
November 07, 2023 13:00 - 43 minutes - 37.2 MBYes, you read that right: we're learning how to make enemies (and why it's valuable for brands to do this!). Today, Michelle is joined by Swedish design mavens Freddie Ost and Erik Kokum as they discuss working with perfect clients, pushing creative boundaries, and creating viral campaigns. From their unique name (yes, it means candy in Swedish!) to standing up for what they believe in, Snask holds nothing back. You won't want to miss their insights on branding, tech, AI, and the importance ...
134. How to Build your Brand Architecture
October 31, 2023 12:00 - 25 minutes - 20.4 MBDecode the secrets to building an irresistible brand architecture! Whether you offer multiple services or have numerous ideal client avatars, get ready to learn how to create a clear and organized brand. If you're a passionate entrepreneur with varying interests, this one's for you! ------------------------- In today's episode, we cover the following: The definition and importance of brand architecture Monolithic vs. sub-brands vs. pluralistic Benefits of building your brand ar...
133. Midjourney & AI Part 2 with Lauren deVane
October 24, 2023 12:00 - 1 hour - 55.9 MBCan you believe it's only been two months since Lauren introduced us to Midjourney?! In today's mind-blowing episode, Lauren shares new AI tools she's working with, codes to use to heighten your Midjourney experience, and how creatives can use these tools as an enhancer (and not a replacement). Michelle and Lauren discuss the ethics of AI and how they approach these genuine concerns with compassion and insight. Lauren deVane is the founder of The Bemused Studio, where she was dev...
132. Raising Entrepreneurs with Little Gloss Boss
October 17, 2023 12:00 - 32 minutes - 28.1 MBNon-toxic lip gloss for kids. Starting from the ground up Get your gloss on because we're learning all about raising entrepreneurs. In today's episode, Michelle is joined by Jade, one of the CEOs of Little Gloss Boss—a vegan, non-toxic lip gloss brand specifically for kids. You'll hear about how they started from the ground up on this mission to build confidence, embrace self-expression, and empower children. Jade, Journey and Nour are mother and daughter CEO's of Little Gloss Bo...
131. Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation
October 10, 2023 12:00 - 57 minutes - 49.3 MBGet ready to sink your teeth into a brand-building masterclass with Caitlyn Rastetter of Dental Hygiene Nation! From in-demand collections to using AI for out-of-the-box concepts, we're diving deep into the creative world of merch branding. Tune in to discover how Caitlyn goes beyond the norm, strikes while the iron is hot, and keeps her audience flashing their pearly whites. Caitlyn is the owner of Dental Hygiene Nation! A dental apparel and accessory lifestyle brand that celebrates d...
130. Designing your Brand's Website with Georgia Kaye
October 03, 2023 12:00 - 44 minutes - 38.5 MBWelcome back MKW Creative Co. web design partner, Georgia back on the podcast! In today's episode, Georgia discusses the importance of branding and messaging strategies for creating a brag-worthy website. You'll learn about her design process and tips on bringing yours to the next level! Georgia is a St. Louis-based website designer specializing in WordPress and Showit, and also offers VIP Day education for designers. She intentionally designs with future growth in mind, making s...
129. What is a Fractional CMO? with Aimee Schuster
September 26, 2023 12:00 - 37 minutes - 32.9 MBFounders: this one is for you! Today, Michelle is joined by seasoned marketing expert, Aimee Schuster. Together, they dive into juicy subjects, from the power of AI tools in streamlining business processes to the value of in-person interactions in building lasting relationships. Aimee shares insights on being a fractional employee, sales methodologies, and the importance of scalability in sales. Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-...
128. Meet the Team: Online Business Manager Cody Garner-Howe
September 19, 2023 12:00 - 34 minutes - 31.6 MBPlease welcome MKW Creative Co's brilliant online business manager and operations and systems strategist, Cody Garner-Howe! In today's episode, Cody discusses the ins and outs of managing and growing an online business. You'll learn about the role of an OBM, creating custom proposals, and implementing effective systems like Dubsado to streamline operations. Whether you're struggling with client management or want to learn about optimizing your business's tech and processes, this episod...
127. Common Branding Mistakes
September 12, 2023 12:00 - 25 minutes - 22.5 MBToday we're jumping right into the 8 common mistakes brands make regardless of the type of brand. These are the pitfalls that Michelle has observed during work with her clients, as well as other bands. From the lack of a clear brand identity to not understanding your target audience, we're going to break down each mistake and pair it with valuable insights to level up your branding and marketing game. If these resonate with you, please share this episode to your stories! -----------...
126. 2023 Cymbiotika San Diego Open with Ryan Redondo
September 05, 2023 12:00 - 28 minutes - 24.7 MBAttention, tennis fans and newbies! Get ready for the ultimate week of excitement, athleticism, and pure entertainment at this year's Cymbiotika San Diego Open. This episode is your one-stop-shop for all the info you need for the event and we're joined by Tournament Director, Ryan Redondo. Ryan shares what you can expect, their partnership with Cymbiotika, plus how the San Diego Open is community-focused. If you're in the San Diego area you'll want to explore this thrilling event...
125. Bday Boxes and Aesthetic Themes with Sarah Wintersteen of Sistered States
August 29, 2023 12:00 - 50 minutes - 44.7 MBHow did Michelle's 30th birthday boxes garner popularity on TikTok? How can you create a themed event that allows your creative power to flow? We'll dive into all this and more on today's episode! Today, Michelle is joined by her sister Sarah—a wedding planner and the owner of Sistered States. They dive into how they PR'd Michelle's 30th birthday boxes, which were carefully curated to celebrate her friends, set the tone, and take a refreshing spin on bridesmaid boxes. If you're i...
124. Scaling as a Freelancer with Sydney Edwards of Seeside Creative
August 22, 2023 12:00 - 47 minutes - 39.9 MBIf you're a freelancer and feel discouraged by a lack of work: this episode is required listening! Today, Michelle is joined by Sydney Edwards of Seeside Creative. She shares advice on determining project pricing, finding recurring clients, and prioritizing happiness in the freelance industry. Plus, Sydney dives into the importance of expanding your network and setting boundaries. So, whether you're a freelancer looking to level up or simply curious about the business side of creativit...
123. Financially Fit with Shay Bacani
August 15, 2023 12:00 - 37 minutes - 32 MBIn today's episode, Michelle is joined by money expert Shay Bacani. Together, they dive into the world of financial fitness, and Shay shares valuable insights on managing your business finances effectively. From the significance of setting up proper bank accounts to pricing services and navigating the world of AI, you'll be ready to start navigating this ever-changing financial landscape. Shay Bacani is a renowned CFO and Financial Strategist with a focus on multi 6 to 8-figure brands....
122. Producing a Photo/Video Shoot
August 08, 2023 12:00 - 27 minutes - 24.5 MBIt's finally here! You've been asking for this episode since the MKW Creative Co. team had their brand photo/video shoot back in April. In today's solo episode, Michelle covers all the planning she did to prepare for the shoot to create a unique and evergreen library for content planning. You'll hear everything that went into the pitch deck and things to consider, from specific shots to capturing the little moments, plus how she steered away from creating a stiff and campy vibe. ---...
121. Let's Thread with Ashli Pollard
August 01, 2023 12:00 - 50 minutes - 45.1 MBWith Twitter, or X, slowly falling off people's radars, Threads has swept in and brought life to social media again! But how do you approach it as a business owner? 🤔 In today's episode, we welcome marketing expert Ashli Pollard back to the podcast! Ashli tackles the latest thing in social, Threads, and how to use it as part of your brand's personality (hint: your brand does NOT need to be comedic like Duolingo or Wendy's). Tune in and learn some tips on showing up authenti...
120. Canva and Pinterest with Brodi-Rose Newsome
July 25, 2023 12:00 - 38 minutes - 34.9 MBHot tips for Canva AND Pinterest packed into one bite-sized episode? 🤯 From creation to lead-gen and pivoting your business with the rise of new technology, Brodi-Rose dives into the value of Canva in the world of accessibility and convenience, plus why Pinterest shouldn't be falling off the radar of service-based business owners. Bro is the Creative Director of Brodi-Rose Creative Co, a design agency focusing on building brands for vibrant and bold businesses. As a qualified Gra...
119. Meet the Team - Video Editor Josefina
July 18, 2023 12:00 - 45 minutes - 37.5 MBToday we have the special treat of hearing from MKW Creative Co's fantastic video editor, Josefina! In today's episode, Josefina shares the best practices for creating brand videos—from voiceovers to recording and editing. Plus, don't miss out on tips for recording content to send to your video editor to elevate your brand. If you're our client or interested in working with us, you won't want to miss out on this episode. Josefina Pereyra is a talented professional from Argentina,...
118. How To Pitch
July 11, 2023 12:00 - 30 minutes - 27.3 MBWe should be charging for the content in this episode, but it's so good that we had to share it with y'all! Have you ever tried writing a pitch for brand partnerships and only heard crickets? We hear you, it is definitely not easy work, BUT we have something that might lighten the load. In today's episode, Michelle shares how she pitched to sponsors for her 30th birthday and recent team retreat, PLUS everything she included in her sponsor deck AND how she secured partnerships wit...
117. Midjourney & AI with Lauren deVane
July 04, 2023 12:00 - 51 minutes - 47.4 MBAI is not coming for your job! On the contrary, being an early adopter of AI technology can be a unique selling point that accelerates your business (yes, we're also looking at you, copywriters!) In today's episode, Michelle talks with branding and AI expert Lauren deVane about using AI as a creative tool and leveraging it to stay ahead. Lauren deVane is the founder of The Bemused Studio, where she was developing strategic brand identities for bad b*tches through dope desig...
116. Creative Agency Life with Adelaide Matte of AMD Creative Co
June 27, 2023 12:00 - 50 minutes - 46.6 MBAre you a solopreneur or freelancer looking to make the jump to agency owner or hiring your first employee? Then you'll want to tune into this week's episode! Michelle interviews Adelaide Matte of AMD Creative Co, who hired her first employee in the first six months (!!!) of her business. From client relationships to team-building to the creative branding process, this episode is packed with insightful takeaways to infuse into your creative business. Adelaide Matte is the o...
115. Rock Hill Cheese with Sara Hunt
June 20, 2023 12:00 - 45 minutes - 41.5 MBHave you ever wondered what artisanal cheese even is and what's so special about it? On today's exciting episode, you'll learn all about that (and more!) with the head cheesemaker of Rockhill Creamery, Sara Hunt! She'll take you through the cheese-making process, distinguishing the different types of cheese, and why cheese-making is as much of an art as it is a science. This episode will entice you to create your next charcuterie board! Sara Hunt is the head cheese maker at Rockh...
114. How to Brand a Podcast
June 13, 2023 12:00 - 29 minutes - 26.7 MBYou asked, and we're delivering! This solo podcast episode is all about branding a podcast. This is something we've been doing a lot here at MKW Creative Co., and we're so excited to share with you our process. Whether you're a brand designer or a business owner looking to start a podcast, this episode will give you insights on why branding a podcast is crucial in creating a brag-worthy podcast. ------------------------- In today's episode, we cover the following: Why startin...
113. Hotel Lobby Candle with Lindsay Silberman
June 06, 2023 12:00 - 53 minutes - 48.9 MBCan you believe it has been 2 years since Lindsay was last on the podcast? (Neither can we!) Today Michelle and Lindsay dive into Hotel Lobby Candle: from stories behind their collections and favorite scents to pair up to being an influencer brand with a loyal fan base. If you were ever unsure of starting a candle obsession, this episode will turn that around for you and entice you to hit "add to cart." Lindsay Silberman is a luxury lifestyle blogger and the founder of Hotel Lobb...
112. Creative Process with Natalie McMillan
May 30, 2023 12:00 - 53 minutes - 48.6 MBWe're so excited to welcome Natalie back to the podcast! If you've been struggling to create a brand that's an authentic representation of yourself, you'll want to tune in. In today's episode, Natalie dives into her creative process, trusting her intuition and staying in her own creative lane. She shares where she pulls inspiration from and why solely creating trendy content/products isn't what will create a memorable brand. Natalie McMillan is a Los Angeles-based artist, d...
111. Working Styles & Community with ESM Creative
May 23, 2023 12:00 - 51 minutes - 46.9 MBAre you a business owner who shies away from sharing your process online? Do you sometimes underestimate what you bring to the table? This episode is for you! Today Michelle is joined by Emma McGoldrick of ESM Creative. Together, they discuss why showing up online is valuable for creating community (even in quirky, not-so-polished ways) and why it's one of the most powerful tools you can have. Emma McGoldrick is a New York designer, creative director + illustrator. She is t...
110. Our Services & How We Work
May 16, 2023 12:00 - 27 minutes - 25.4 MBHave you recently filled out our contact form, or are you considering it? Or are you a new brand designer who wishes there was a blueprint for creating a smooth process? If you answered yes to either of those, this is the podcast episode for you! In this solo episode, Michelle shares her team's process for their brand design services. She'll take you step-by-step so you know exactly what to expect. And for our brand designers who are tuning in, feel free to steal or repurpo...