140. Should You Keep Your Brand Launch a Secret?

Get the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll learn how to leverage your brand's launch to make it a success.   ------------------------- In today's episode, we cover the following: Understanding brand launches in the digital era How to promote your brand before the launch to increase relationship building within your community Factors to consider before deciding to bring your audience along for the entire journey Creating anticipation and excitement for your audience Considering a hybrid approach Debate over revealing new branding now or later   -----------------------   RESOURCES: Episode 096: Client Case Study San Diego Open Episode 101: Hemsley Ventures with Ashley Britton Episode 113: Hotel Lobby Candle with Lindsay Silberman   ----------------------- WORK WITH MKW CREATIVE CO.   Connect on social with Michelle at: Kiss My Aesthetic Facebook Group Instagram Tik Tok   ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!   ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.   This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard