The Kirk + Kurtts Design Podcast artwork

The Kirk + Kurtts Design Podcast

131 episodes - English - Latest episode: 4 days ago - ★★★★★ - 6 ratings

Kirk Visola and Andy Kurtts take a fun look and analysis at branding and design. The fun nuances, textures, colors, and disruption that branding and all that goes with it may take on. Their insight is fun and honest with the hopes of educating those who tune in. And, being small business owners, they face many of the trials and obstacles that others face and speak towards that as well. No matter what, it's always a good time when these two get together and you might learn a little something new about that pretty little design or branding that you just saw. 

Design Arts packaging design design branding branding design cpg cpg packaging design
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Episodes

Kirk & Kurtts #40: Strike a Pose with Paul Voge of Aura Bora

December 05, 2022 22:00 - 47 minutes - 32.3 MB

If you haven't had Aura Bora™ Herbal Sparkling Water, then you are missing out. Well, you definitely won't miss out on this stellar interview with co-founder Paul Voge (even though we really wanted Maddie Voge. Just jokes) as he details how Aura Bora got off the ground. Aura Bora has some of the best flavors and artwork on the shelf out there in the sparkling water space. We break down the packaging as usual, but we also get to hear how this brand came about. "We took matters into our own...

Justin & Kat Jackson, Creative Directors & Designers at Wilder&

November 23, 2022 20:00 - 50 minutes - 34.8 MB

Justin and Kat of Wilder& graced us with their presence on our podcast. It was truly a treat having them on. Their origin story, or as Justin would call it "The birth of an MCU villain", is one that is as unique as it is entertaining. Their approach is very open, and their chemistry is undeniable. From their site: "Throughout the years, they’ve (Justin and Kat) gained extensive professional experience at a variety of advertising firms, marketing companies and design studios. And now, they’v...

Kirk & Kurtts #39: Kirk & Kurtts & Design & Podcast & Wilder&

November 23, 2022 20:00 - 50 minutes - 34.8 MB

Justin and Kat of Wilder& graced us with their presence on our podcast. It was truly a treat having them on. Their origin story, or as Justin would call it "The birth of an MCU villain", is one that is as unique as it is entertaining. Their approach is very open, and their chemistry is undeniable. From their site: "Throughout the years, they’ve (Justin and Kat) gained extensive professional experience at a variety of advertising firms, marketing companies and design studios. And now, they’v...

The Great Pumpkin Beer Review Part 2

November 13, 2022 21:00 - 51 minutes - 35.7 MB

Well, we did it again. We decided to partake in Andy's love of pumpkin beer and do another tasting/packaging design critique of various pumpkin deliciousness. We also interject with various pumpkin facts along the way. Pumpkin beer has a long history and Andy breaks down why he loves, not only the beer, but the process in how and why pumpkin beer was made. And, as usualy, Kirk trust Andy and just goes along with it. Andy is going to convert Kirk, slowly but surely, into being a pumpkin bee...

Kirk & Kurtts #38: It's the Great Pumpkin...Beer. Annual Review #2

November 13, 2022 21:00 - 51 minutes - 35.7 MB

Well, we did it again. We decided to partake in Andy's love of pumpkin beer and do another tasting/packaging design critique of various pumpkin deliciousness. We also interject with various pumpkin facts along the way. Pumpkin beer has a long history and Andy breaks down why he loves, not only the beer, but the process in how and why pumpkin beer was made. And, as usualy, Kirk trust Andy and just goes along with it. Andy is going to convert Kirk, slowly but surely, into being a pumpkin bee...

Kirk & Kurtts #37: Oh, You Cheeky Little Elephant

November 04, 2022 21:00 - 49 minutes - 33.7 MB

Chad Cheek. The man who just decided one day to get into running a successful design agency. Well, it's not quite that simple. Chad breaks it down in an easily digestible way for us to understand. This conversation goes deep on so many levels, yet the most important thing that we got from this (other than Chad being an amazing person), was that "great work solves all problems." And, you know, he's kind of right. It's a great listen and we really can't thank Chad enough for coming on and...

Chad Cheek, Chief Creative Officer at Elephant In The Room + Founder, Chief Curator at Artarie + Adjunct Professor at UNCSA

November 04, 2022 21:00 - 49 minutes - 33.7 MB

Chad Cheek. The man who just decided one day to get into running a successful design agency. Well, it's not quite that simple. Chad breaks it down in an easily digestible way for us to understand. This conversation goes deep on so many levels, yet the most important thing that we got from this (other than Chad being an amazing person), was that "great work solves all problems." And, you know, he's kind of right. It's a great listen and we really can't thank Chad enough for coming on and...

Kirk & Kurtts #36: It's the StartUp CPG's Shelfie Review: The Best Brand of Twenty Twenty Two

September 30, 2022 20:00 - 22 minutes - 15.2 MB

StartUp CPG is where Andy and Kirk met, and how they began their podcasting venture. It's a great company and they help young CPG brands succeed.  They  give young brands the opportunity to shine, elevate it to decision-makers who matter, and connect them to those who have done it before. Every year, StartUp CPG does their annual Shelfie Awards where they recognize some of the best startups in the business. Kirk & Kurtts was in charge of judging the best brands, and we had four finalist.  ...

StartUp CPG's Shelfie Review: The Best Brand Design of 2022

September 30, 2022 20:00 - 22 minutes - 15.2 MB

StartUp CPG is where Andy and Kirk met, and how they began their podcasting venture. It's a great company and they help young CPG brands succeed.  They  give young brands the opportunity to shine, elevate it to decision-makers who matter, and connect them to those who have done it before. Every year, StartUp CPG does their annual Shelfie Awards where they recognize some of the best startups in the business. Kirk & Kurtts was in charge of judging the best brands, and we had four finalist.  ...

Kirk & Kurtts #35: It Must B-rad to Work for PBS

September 29, 2022 16:00 - 45 minutes - 31.5 MB

This episode goes back to some nostalgia for us as we talk to the Creative Director of North Carolina's PBS affiliate, Brad Stephens. Brad details his journey as a creative, but also what it's like to hang out with Pirates...oh yeah. It's a wild and fun journey hearing Brad's experience. Give it a listen. And check out Brad's work here: IG: iambrad.com Enjoy y'all! Catch up on all episodes here: https://kirkkurtts.buzzsprout.com About Kirk and Andy Kirk Visola is the Creative Directo...

Brad Stephens, Creative Director at PBS North Carolina

September 29, 2022 16:00 - 45 minutes - 31.5 MB

This episode goes back to some nostalgia for us as we talk to the Creative Director of North Carolina's PBS affiliate, Brad Stephens. Brad details his journey as a creative, but also what it's like to hang out with Pirates...oh yeah. It's a wild and fun journey hearing Brad's experience. Give it a listen. And check out Brad's work here: IG: iambrad.com Enjoy y'all! Catch up on all episodes here: https://kirkkurtts.buzzsprout.com About Kirk and Andy Kirk Visola is the Creative Directo...

Selma Makuii, Brand Identity Designer, Graphic Designer, Brand Consultant

September 01, 2022 16:00 - 38 minutes - 26.5 MB

Selma Makuii is an amazing Brand Identity Designer and she was kind enough to join us from Iran. Yes, Iran. The former teacher turned designer details her journey as to how she got there. Now, keep in mind, most people don't just decide to become a designer, but her background in photography, as well as her innate talent, has propelled her into elite Brand Identity Designer status. You can view Selma's work here: IG: https://www.instagram.com/selmamakuii/?hl=en LinkedIn: https://www.lin...

Kirk & Kurtts #34: It's Selma a Brand Designer is this Good

September 01, 2022 16:00 - 38 minutes - 26.5 MB

Selma Makuii is an amazing Brand Identity Designer and she was kind enough to join us from Iran. Yes, Iran. The former teacher turned designer details her journey as to how she got there. Now, keep in mind, most people don't just decide to become a designer, but her background in photography, as well as her innate talent, has propelled her into elite Brand Identity Designer status. You can view Selma's work here: IG: https://www.instagram.com/selmamakuii/?hl=en LinkedIn: https://www.lin...

Kirk & Kurtts #33: Yes, Packaging Really Does Mattos

August 22, 2022 02:00 - 53 minutes - 36.4 MB

This week Kirk & Kurtts chat with the amazing Evelio Mattos (https://www.linkedin.com/in/eveliomattos/), a packaging rock star, structural designer, and podcast host. We hear about how Evelio came up in the design world, his approach to creating structures, and he even shares some awesome projects for cool clients like Lady Gaga. Catch up with Evelio's Package Design Unboxd here (https://www.linkedin.com/company/packagingpodcast/) Enjoy y'all! Catch up on all episodes here: https://kirkk...

EVELIO MATTOS, Daily Packaging Education : Design / Sustainability / Ai / Manufacturing

August 22, 2022 02:00 - 53 minutes - 36.4 MB

This week Kirk & Kurtts chat with the amazing Evelio Mattos (https://www.linkedin.com/in/eveliomattos/), a packaging rock star, structural designer, and podcast host. We hear about how Evelio came up in the design world, his approach to creating structures, and he even shares some awesome projects for cool clients like Lady Gaga. Catch up with Evelio's Package Design Unboxd here (https://www.linkedin.com/company/packagingpodcast/) Enjoy y'all! Catch up on all episodes here: https://kirkk...

Claire Coullon, Custom logotypes, hand lettering, typography & branding

August 11, 2022 18:00 - 41 minutes - 28.3 MB

This week Kirk & Kurtts went across the pond to chat with Claire Coullon (https://dribbble.com/op45) to discuss her beautiful artistry of hand lettering. Listen in as she discusses her origin story, sources of inspiration and process for creating beautiful designs. Enjoy y'all! Catch up on all episodes here: https://kirkkurtts.buzzsprout.com About Kirk and Andy Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging...

Kirk & Kurtts #32: A Claire Vision for Type

August 11, 2022 18:00 - 41 minutes - 28.3 MB

This week Kirk & Kurtts went across the pond to chat with Claire Coullon (https://dribbble.com/op45) to discuss her beautiful artistry of hand lettering. Listen in as she discusses her origin story, sources of inspiration and process for creating beautiful designs. Enjoy y'all! Catch up on all episodes here: https://kirkkurtts.buzzsprout.com About Kirk and Andy Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging...

Kirk & Kurtts #31: Jake, not from State Farm

August 02, 2022 18:00 - 42 minutes - 29.2 MB

On this week's episode, Kirk & Kurtts are catching up with the incredible Jake Karls (https://www.linkedin.com/in/jake-karls-653106ba/), Co-Founder of Mid-Day Squares (https://www.middaysquares.com/). Jake shared his journey working with his sister & brother in law to build an incredible brand, one that doesn't follow any of the traditional rules - all the while becoming a case study on how to become successful - on your own terms. Listen in and hear how Jake and crew apply their brand et...

Jake Karls, Co-Founder & Rainmaker of Mid-Day Squares

August 02, 2022 18:00 - 42 minutes - 29.2 MB

On this week's episode, Kirk & Kurtts are catching up with the incredible Jake Karls (https://www.linkedin.com/in/jake-karls-653106ba/), Co-Founder of Mid-Day Squares (https://www.middaysquares.com/). Jake shared his journey working with his sister & brother in law to build an incredible brand, one that doesn't follow any of the traditional rules - all the while becoming a case study on how to become successful - on your own terms. Listen in and hear how Jake and crew apply their brand et...

Kirk & Kurtts #31: Jake, not from State Farm

August 02, 2022 18:00 - 42 minutes - 29.2 MB

On this week's episode, Kirk & Kurtts are catching up with the incredible Jake Karls (https://www.linkedin.com/in/jake-karls-653106ba/), Co-Founder of Mid-Day Squares (https://www.middaysquares.com/). Jake shared his journey working with his sister & brother in law to build an incredible brand, one that doesn't follow any of the traditional rules - all the while becoming a case study on how to become successful - on your own terms. Listen in and hear how Jake and crew apply their brand et...

Kirk & Kurtts #30: Frease if you Please: Part Two

July 23, 2022 01:00 - 30 minutes - 20.8 MB

In part two,  Jessica Frease. (https://www.linkedin.com/in/jessica-frease-09724a139/) continues to share her background in design. She also shares her mental health struggles with Kirk & Kurtts and how creatives, especially women creatives, face unique challenges working in-house. We talk family, kids and getting shit done.  Catch up on Jessica’s first episode here (https://www.buzzsprout.com/1933171/11013584). Follow Jessica on Instagram: https://www.instagram.com/jfrease/ Follow Jessica...

Jessica Frease, Art Direction, Packaging Designer and Illustrator

July 23, 2022 01:00 - 30 minutes - 20.8 MB

In part two,  Jessica Frease. (https://www.linkedin.com/in/jessica-frease-09724a139/) continues to share her background in design. She also shares her mental health struggles with Kirk & Kurtts and how creatives, especially women creatives, face unique challenges working in-house. We talk family, kids and getting shit done.  Catch up on Jessica’s first episode here (https://www.buzzsprout.com/1933171/11013584). Follow Jessica on Instagram: https://www.instagram.com/jfrease/ Follow Jessica...

Kirk & Kurtts #29: Frease if you Please: Part One

July 23, 2022 01:00 - 35 minutes - 24.5 MB

In this episode, Kirk & Kurtts have a wide ranging discussion with the wildly talented designer & illustrator Jessica Frease. (https://www.linkedin.com/in/jessica-frease-09724a139/) Jessica has over 16 years working in-house as a designer, art director and creative manager developing designs for such iconic products like one of Trader Joes first reusable bags. Jessica also has become an expert on sustainable practices in design and and outspoken advocate for mental health and representation...

Cory Connors, Director of Sustainable Packaging

July 12, 2022 01:00 - 37 minutes - 25.8 MB

In this episode, Kirk & Kurtts catch up with their friend and sustainable packaging expert Cory Connors (https://www.linkedin.com/in/cory-connors/). They discuss the importance of thinking intentionally about your packaging, opportunities for being more sustainable, and creating good habits around responsible recycling. Find Cory's podcast here: https://sustainablepackaging.buzzsprout.com Catch up on all episodes here: https://kirkkurtts.buzzsprout.com About Kirk and Andy Kirk Visola is...

Kirk & Kurtts #28: Corrugate's Corygated

July 12, 2022 01:00 - 37 minutes - 25.8 MB

In this episode, Kirk & Kurtts catch up with their friend and sustainable packaging expert Cory Connors (https://www.linkedin.com/in/cory-connors/). They discuss the importance of thinking intentionally about your packaging, opportunities for being more sustainable, and creating good habits around responsible recycling. Find Cory's podcast here: https://sustainablepackaging.buzzsprout.com Catch up on all episodes here: https://kirkkurtts.buzzsprout.com About Kirk and Andy Kirk Visola is...

Tom Bosch, Senior Brand Designer at Bosch Studios

June 27, 2022 20:00 - 57 minutes - 39.7 MB

In this enlightening episode, Kirk & Kurtts chat with Tom Bosch of Bosch Studios (https://www.bosch-studios.com) about what got him into design, his trial by fire in the retail world, and his path to running his own studio with his wife. We talked about how finding success in the corporate world doesn't always equal success and how that experience led him to moving his family out to Palm Springs, slowing down, and starting his own studio working creatively and intentionally with smaller bra...

Kirk & Kurtts #27: Who's the Bosch?

June 27, 2022 20:00 - 57 minutes - 39.7 MB

In this enlightening episode, Kirk & Kurtts chat with Tom Bosch of Bosch Studios (https://www.bosch-studios.com) about what got him into design, his trial by fire in the retail world, and his path to running his own studio with his wife. We talked about how finding success in the corporate world doesn't always equal success and how that experience led him to moving his family out to Palm Springs, slowing down, and starting his own studio working creatively and intentionally with smaller bra...

Fernando Arendar, Founder of Nitid Studio, CPG Brand Strategist focused on Consumer Behavior

June 21, 2022 15:00 - 40 minutes - 27.7 MB

This week Kirk & Kurtts sit down with Fernando Arendar (https://www.linkedin.com/in/fernandoarendar/), founder of Nitid Studio (https://www.nitidstudio.com/) , a branding agency specializing in the CPG space. Fernando shared his unique approach to design which involves the intersection of consumer psychology and science to create objective results.  Enjoy y'all! Catch up on all episodes here: https://kirkkurtts.buzzsprout.com About Kirk and Andy Kirk Visola is the Creative Director and ...

Kirk & Kurtts #26: Fernando the Design Science Hermano

June 21, 2022 15:00 - 40 minutes - 27.7 MB

This week Kirk & Kurtts sit down with Fernando Arendar (https://www.linkedin.com/in/fernandoarendar/), founder of Nitid Studio (https://www.nitidstudio.com/) , a branding agency specializing in the CPG space. Fernando shared his unique approach to design which involves the intersection of consumer psychology and science to create objective results.  Enjoy y'all! Catch up on all episodes here: https://kirkkurtts.buzzsprout.com About Kirk and Andy Kirk Visola is the Creative Director and ...

Kirk & Kurtts #25: Type Gun: Nikita

June 14, 2022 00:00 - 50 minutes - 34.7 MB

In this episode Kirk & Kurtts chat with our friend Nikita Prokhorov, an amazing designer and letterer. Nikita discussed his love and extreme talent for creating ambigrams and the intersection of design & architecture. We learned about his origin story and his approach to creativity.  We also discussed the launch of his project, Laseriginals™ https://www.linkedin.com/posts/nikitaprokhorov_laseriginals-lasercut-productdesign-activity-6926994374790688768-cekS?utm_source=linkedin_share&utm_mediu...

Nikita Prokhorov, Graphic designer & lettering artist

June 14, 2022 00:00 - 50 minutes - 34.7 MB

In this episode Kirk & Kurtts chat with our friend Nikita Prokhorov, an amazing designer and letterer. Nikita discussed his love and extreme talent for creating ambigrams and the intersection of design & architecture. We learned about his origin story and his approach to creativity.  We also discussed the launch of his project, Laseriginals™ https://www.linkedin.com/posts/nikitaprokhorov_laseriginals-lasercut-productdesign-activity-6926994374790688768-cekS?utm_source=linkedin_share&utm_mediu...

Kirk & Kurtts #23: The Printer's Loop: Part One

May 25, 2022 20:00 - 38 minutes - 26.4 MB

In this episode, the first of two, Kirk & Kurtts have a lively conversation with our good friend Loop Haro, owner of Piggyback Press (https://www.piggyback.press) and Fareweather Design (https://fareweather.design). We discuss Loop's origin story, running a print shop and design studio... among so many other things. Also - a bonus for our listeners (and reading these show notes!): $20 off any order Piggyback Press (https://www.piggyback.press) Code: KIRKANDKURTTS Enjoy y'all! Catch up...

Loop Haro, design industry business manager and freelance small business consultant - Part 1

May 25, 2022 20:00 - 38 minutes - 26.4 MB

In this episode, the first of two, Kirk & Kurtts have a lively conversation with our good friend Loop Haro, owner of Piggyback Press (https://www.piggyback.press) and Fareweather Design (https://fareweather.design). We discuss Loop's origin story, running a print shop and design studio... among so many other things. Also - a bonus for our listeners (and reading these show notes!): $20 off any order Piggyback Press (https://www.piggyback.press) Code: KIRKANDKURTTS Enjoy y'all! Catch up...

Kirk & Kurtts #24: The Printer's Loop: Part Two

May 25, 2022 20:00 - 33 minutes - 22.8 MB

In this episode, the second of two, Kirk & Kurtts have a lively conversation with our good friend Loop Haro, owner of Piggyback Press (https://www.piggyback.press) and Fareweather Design (https://fareweather.design). We discuss Loop's origin story, running a print shop and design studio... among so many other things. Also - a bonus for our listeners (and reading these show notes!): $20 off any order Piggyback Press (https://www.piggyback.press) Code: KIRKANDKURTTS Enjoy y'all! Catch u...

Loop Haro, design industry business manager and freelance small business consultant - Part 2

May 25, 2022 20:00 - 33 minutes - 22.8 MB

In this episode, the second of two, Kirk & Kurtts have a lively conversation with our good friend Loop Haro, owner of Piggyback Press (https://www.piggyback.press) and Fareweather Design (https://fareweather.design). We discuss Loop's origin story, running a print shop and design studio... among so many other things. Also - a bonus for our listeners (and reading these show notes!): $20 off any order Piggyback Press (https://www.piggyback.press) Code: KIRKANDKURTTS Enjoy y'all! Catch u...

Retail Ready Displays & Shipper Designs

May 16, 2022 18:00 - 37 minutes - 25.9 MB

Shippers, cartons, displays, boxes, .... they go by many names and are an extension of packaging and brand design. They can also look damn cool in the grocery store - if you understand the template and dieline you're working with and leverage the design opportunities. Listen in as Kirk & Kurtts deep dive into these structures and give some tips & tricks on how to work with them. Shout out to our friend Adam Peek and the team at Meyers (https://www.meyers.com) - check them out for all your...

Kirk & Kurtts #22: You're full of Shippers

May 16, 2022 18:00 - 37 minutes - 25.9 MB

Shippers, cartons, displays, boxes, .... they go by many names and are an extension of packaging and brand design. They can also look damn cool in the grocery store - if you understand the template and dieline you're working with and leverage the design opportunities. Listen in as Kirk & Kurtts deep dive into these structures and give some tips & tricks on how to work with them. Shout out to our friend Adam Peek and the team at Meyers (https://www.meyers.com) - check them out for all your...

Kirk & Kurtts #21: Mock Ups and Mint Juleps

May 09, 2022 20:00 - 48 minutes - 33.2 MB

Mockups are an essential part of the process for packaging design. In this episode, Kirk & Kurtts discuss when to create mockups, why they're critical to bring your designs to life for clients, and even some tips on how to create them. Kirk's Favorite Mockup Sources: Graphic Pear https://www.graphicpear.com Envato https://www.envato.com/products/ Andy's Favorite Mockup Sources: Adobe Stock https://stock.adobe.com Yellow Images https://yellowimages.com Turbo Squid https://www.turbosquid.com...

The Impact of Great Mock Up Designs

May 09, 2022 20:00 - 48 minutes - 33.2 MB

Mockups are an essential part of the process for packaging design. In this episode, Kirk & Kurtts discuss when to create mockups, why they're critical to bring your designs to life for clients, and even some tips on how to create them. Kirk's Favorite Mockup Sources: Graphic Pear https://www.graphicpear.com Envato https://www.envato.com/products/ Andy's Favorite Mockup Sources: Adobe Stock https://stock.adobe.com Yellow Images https://yellowimages.com Turbo Squid https://www.turbosquid.com...

Nancy Frame, founder & creative director at Nancy Frame Design

May 01, 2022 22:00 - 41 minutes - 28.6 MB

In this episode, Kirk & Kurtts invite friend and fellow designer Nancy Frame on the show to discuss her background, how she got to where she is and her approach to designing packaging. See all of Nancy's work here: https://www.nancyframedesign.com/ and connect with her here: https://www.linkedin.com/in/nancy-frame-b1030b4/ Y'all enjoy! Your friends, Kirk & Kurtts Catch up on: All Episodes About Kirk and Andy Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings o...

Kirk & Kurtts #20: A Design Frame of Mind

May 01, 2022 22:00 - 41 minutes - 28.6 MB

In this episode, Kirk & Kurtts invite friend and fellow designer Nancy Frame on the show to discuss her background, how she got to where she is and her approach to designing packaging. See all of Nancy's work here: https://www.nancyframedesign.com/ and connect with her here: https://www.linkedin.com/in/nancy-frame-b1030b4/ Y'all enjoy! Your friends, Kirk & Kurtts Catch up on: All Episodes About Kirk and Andy Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings o...

Brand Design Foundations

April 13, 2022 16:00 - 41 minutes - 28.3 MB

In this episode, Kirk & Kurtts dig into the foundations of branding. Designers need a framework and guide to create the best work for brands, but if you as a brand haven't done your groundwork, then we can't create great things for you. And that is literally all we want to do! We discuss restaurant food art direction, how to get your shit together (brand-wise) and why it's so damn important! C'mon folks! We also highlight and chat about NoBull Burger https://nobullburger.com/, Liquid Death...

Kirk & Kurtts #19: The Wise Brand builds its Foundation on a Rock

April 13, 2022 16:00 - 41 minutes - 28.3 MB

In this episode, Kirk & Kurtts dig into the foundations of branding. Designers need a framework and guide to create the best work for brands, but if you as a brand haven't done your groundwork, then we can't create great things for you. And that is literally all we want to do! We discuss restaurant food art direction, how to get your shit together (brand-wise) and why it's so damn important! C'mon folks! We also highlight and chat about NoBull Burger https://nobullburger.com/, Liquid Death...

Kirk & Kurtts #18: Andy and Brandon give Kirk Shit Happy Hour while Brandon drops his Co-Man an Co-Packing Expertise

April 04, 2022 23:00 - 44 minutes - 30.7 MB

In this riveting episode Kirk & Kurtts are joined by the all around rockstar Brandon Hernandez, Co-founder/Partner at Whole Brain Consulting and Board Member at Naturally Boulder. As the title states, while there is some shit given to Kirk, mostly we pick Brandon's wildly experienced brain about the importance of co-packing and setting your products up for scale. The topics stray from design, but packaging designers should have a working knowledge of the product development process, includ...

Brandon Hernandez, Co-Founder/Partner Whole Brain Consulting, CPG operation insights

April 04, 2022 23:00 - 44 minutes - 30.7 MB

In this riveting episode Kirk & Kurtts are joined by the all around rockstar Brandon Hernandez, Co-founder/Partner at Whole Brain Consulting and Board Member at Naturally Boulder. As the title states, while there is some shit given to Kirk, mostly we pick Brandon's wildly experienced brain about the importance of co-packing and setting your products up for scale. The topics stray from design, but packaging designers should have a working knowledge of the product development process, includ...

Kirk & Kurtts #18: Andy and Brandon give Kirk Shit Happy Hour while Brandon drops his Co-Man an Co-Packing Expertise

April 04, 2022 23:00 - 44 minutes - 30.7 MB

In this riveting episode Kirk & Kurtts are joined by the all around rockstar Brandon Hernandez, Co-founder/Partner at Whole Brain Consulting and Board Member at Naturally Boulder. As the title states, while there is some shit given to Kirk, mostly we pick Brandon's wildly experienced brain about the importance of co-packing and setting your products up for scale. The topics stray from design, but packaging designers should have a working knowledge of the product development process, includ...

Jamie Panzarella, Brandarella founder & creative director, SKU mentor, discusses Expo West and her work

March 21, 2022 20:00 - 43 minutes - 29.7 MB

This week Kirk & Kurtts are back and discussing all things Expo West with their friend and amazingly talented designer Jamie Panzarella, Brandarella founder & creative director. They discuss the ups and downs of attending the largest natural products trade show held since the pandemic as well as their favorite finds and discoveries from the show. http://brandarella.com/ Listen in - we hope you enjoy! Catch up on: All Episodes About Kirk and Andy: Kirk Visola is the Creative Director an...

Kirk & Kurtts #17: Brandarella goes to the EXPO WEST BALL

March 21, 2022 20:00 - 43 minutes - 29.7 MB

This week Kirk & Kurtts are back and discussing all things Expo West with their friend and amazingly talented designer Jamie Panzarella, Brandarella founder & creative director. They discuss the ups and downs of attending the largest natural products trade show held since the pandemic as well as their favorite finds and discoveries from the show. http://brandarella.com/   Listen in - we hope you enjoy! Catch up on: All Episodes About Kirk and Andy: Kirk Visola is the Creative Director an...

Kirk & Kurtts #16: Designsplaining: Part Two

March 05, 2022 22:00 - 42 minutes - 29.5 MB

In our followup from Part One, Kirk & Kurtts dive right back into the elements needed to make your packaging design project a success. We discuss PDP (principal display panel) elements, back of pack essentials, and the nuances of print specs. Oh and take care of your pre-press team! Listen in and if you have any other questions don't hesitate to reach out: Andy: [email protected] Kirk: [email protected] About Kirk and Andy: Kirk Visola is the Creative Director and Founder...

The Foundations of Design for CPG - Part 2

March 05, 2022 22:00 - 42 minutes - 29.5 MB

In our followup from Part One, Kirk & Kurtts dive right back into the elements needed to make your packaging design project a success. We discuss PDP (principal display panel) elements, back of pack essentials, and the nuances of print specs. Oh and take care of your pre-press team! Listen in and if you have any other questions don't hesitate to reach out: Andy: [email protected] Kirk: [email protected] About Kirk and Andy: Kirk Visola is the Creative Director and Founder...