143. How McDonald's Went From Flop To Bop (+ $283M in Sales in Just 11 Months!)

Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva

English - February 27, 2023 10:00 - 33 minutes - 31.1 MB - ★★★★★ - 6 ratings
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Previous Episode: 142. Behind the Mic: The Story of Kindly Gifted

Next Episode: 144. A Marketer's Thoughts on Dupe Culture

With Gen-Z reaching for healthier alternatives, McDonald's went from a big + boring corporation to the ultimate fangirl by introducing Famous Orders. Tune in to hear more about how this campaign revamped the Mickey D's brand (and generating $283M in just 11 months). Plus, you can learn a thing or two when telling the story of your own brand!

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EVERYTHING YOU NEED:

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