Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva artwork

Kindly Gifted: The Business Of Influence and Personal Branding with Kate Terentieva

295 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 6 ratings

Whether you're an entrepreneur, influencer, artist, musician - you no doubt know the importance of building your brand. Kindly Gifted spills the best-kept secrets you need to know to create a digital presence worth remembering, whether for your company or your personal brand. Become fluent in the business of influence and learn the art of personal branding with Kate Terentieva, your Chief Brand Officer on speed dial. Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support

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Episodes

198. Life Update: Launched A Brand, Resigned As CCO, and Everything That’s Been Going On

March 25, 2024 04:01 - 17 minutes - 16.2 MB

Thank you to everyone who DM'd, emailed, and tagged me in your videos to tell me how much you love this show. Here's the much awaited update on what's been going on. --------   SUPPORT OFF THE RECORD: Check out our conversation game! Follow along as I build the company @playofftherecord on IG & TikTok --------   EVERYTHING YOU NEED:   Take My Class & Other Resources: ⁠⁠⁠⁠https://www.theleap.co/creator/katarina/   Catch up on TikTok + Instagram @katarinaterentieva   Got a question fo...

198. How To Create Irresistible Buy-In Opportunities for Brands to Collaborate with You

July 28, 2023 09:00 - 12 minutes - 11.3 MB

If you want to orchestrate a strategic partnership online, then you need to make it clear what buy-in opportunities are available to a brand, creator, or other online collaborator. Tune in to define what that means and examples from popular creators like Remi Bader & Alix Earle! --------   Things I Mentioned: What I Do As A Creative Director: The Series (TikTok) ⁠What I Do As A Creative Director: The Series (IG)⁠ --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: ⁠⁠⁠⁠ht...

197. Unveiling the VC Perspective: The 6 Core Elements That Drive Brand Impact

July 27, 2023 09:00 - 14 minutes - 13.5 MB

No one gives a f*ck about your product. Not if you don't show them why they should care. Forerunner Ventures published their report on the 6 core elements they've found fuel brand impact. Let's get into it!! --------   Things I Mentioned: Forerunner Ventures Find Your Brand Power Score --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: ⁠⁠⁠https://stan.store/katarinaterentieva⁠⁠⁠     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

196. The Importance of a Marketing Strategy and How Starbucks Crafted Theirs

July 26, 2023 09:00 - 23 minutes - 21.3 MB

What do people overlook the most in their marketing? Strategy. Hands down. Tune in to hear why "a pop up" or "a TikTok trend" isn't a marketing strategy and how Starbucks used strategy to build a $3.59B brand! --------   Starbucks' Campaign I mentioned: Meet Me At Starbucks (2014) --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: ⁠⁠https://stan.store/katarinaterentieva⁠⁠     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

195. The Key Role of Human Behavior in Creating Impactful Marketing and Driving ROI

July 25, 2023 09:00 - 13 minutes - 12.5 MB

If you want to achieve excellence in this industry, you must study human behavior. Let's get into it 😉 --------   CEREAL BRAND I MENTIONED: OffLimits x Chamberlain Coffee --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: ⁠https://stan.store/katarinaterentieva⁠     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- ...

194. Unwrapping The Barbie Movie: How It Served As A Clever Repositioning Strategy For A Declining Brand

July 24, 2023 09:00 - 25 minutes - 23.4 MB

This wasn’t just a movie. It was a solution to a business problem. Let’s get into it! --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: ⁠https://stan.store/katarinaterentieva⁠     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Su...

193. How to Captivate Audiences and Ignite Conversations Through Polarizing Marketing

July 20, 2023 09:00 - 20 minutes - 19 MB

Great marketing is always controversial, but controversial marketing isn't always great. Tune in to learn why most marketing sucks and how an audience-first approach can increase ROI. --------   ADS I MENTIONED: AT&T featuring Martin Scorsese Kenzo World Virgin Voyages x Jennifer Lopez Pepsi with Kendall Jenner --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: ⁠https://stan.store/katarinaterentieva⁠     Catch up on TikTok + Instagram @katarinaterentieva   Got a q...

192. Unlocking Profit Potential: Monetizing Your Brand with Digital Products Expert Abigail Peugh

July 19, 2023 09:00 - 35 minutes - 32.8 MB

Brand deals aren't the only way to make money online. In fact, many creators (including myself) have expanded into digital products, like consults, courses, and other educational resources to help you learn from us. Our guest Abigail Peugh has supported 4000+ creators in making money from digital products and even made $10K in her first month of selling digital products herself. Tune in! --------   20% OFF PROMO: If you want to get started with digital products, you can use the code KINDLYG...

191. How Cancel Culture Can Stifle Content Creation and What You Can Do About It

July 18, 2023 09:00 - 11 minutes - 10.2 MB

There's a very specific type of cancel culture that worries me and it has to do with intellectual property. Let's get it into it! BONUS: We also talk about peer analysis and why it's important to do that as a creator if you're building your personal brand into a career! --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice me...

190. The Power of Taking Critique: How a Founder's Openness Determines Brand Success

July 17, 2023 09:00 - 22 minutes - 20.3 MB

From years of working with clients, I've found that there's one personality trait that foreshadows a brand founder's (and marketer's) success. It's not confidence. It's not strong hiring skills. It's not even your work ethic. Tune in to hear what it is 😉 --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

189. Exploring the Intersection of Creativity and AI: Insights from a Creative Director

June 29, 2023 09:00 - 19 minutes - 18 MB

There's a ton of discourse about AI & it's role in the creative workflow. Here are my unfiltered thoughts. (Warning: Subject to change as the AI industry continues to evolve bc I'm human lol 😉) --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

188. The Art of Networking and LinkedIn Mastery with Community Founder Jessy Grossman

June 28, 2023 09:00 - 33 minutes - 31 MB

Networking can feel a little slimy (especially for women). Longtime entrepreneur in the digital media space, our guest Jessy Grossman is passionate about supporting women in business and being at the forefront of innovation, which inspired her to found her community WIIM (Women In Influencer Marketing). Tune in as we chat about how to successfully network, build connections, and use LinkedIn to find lucrative opportunities! --------   EVERYTHING YOU NEED:   Connect with Jessy & Women In I...

187. The Power of Due Diligence In Influencer Marketing: Ensuring Ethical Advertising and Avoiding False Claims

June 27, 2023 09:00 - 13 minutes - 12.4 MB

Shein recently hired 10 influencers to participate in quite the misleading campaign in an effort to create a more positive image. Not only did it not work, but even the creators hired took a hit. Let's talk about due diligence in influencer marketing when it comes to advertising brands! --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Se...

186. Debunking Mentorship Myths: Navigating Finding & Being A Mentor

June 26, 2023 09:00 - 20 minutes - 19.2 MB

Ever since seeing The Social Network, I had a specific view of mentorship. Until I found mentors and became one myself. That's when I realized there are myths around mentorship that I wished someone had debunked for me 😉 --------   EVERYTHING YOU NEED:   1:1 Consults & Other Resources: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it an...

185. Evolving Influencer Marketing: Uncovering the Shifting Landscape and Navigating Creator-Brand Relationships with Talent Manager Molly Tracy of VRAI Digital

June 23, 2023 09:00 - 43 minutes - 39.7 MB

Influencer marketing has evolved so quickly, and so has the creator-brand relationship. After 10 years on the brand side, our guest Molly Tracy founded VRAI Digital, the talent management agency that supports multicultural creators with representation, negotiation, and growth strategy support. Tune in as we chat about how to ensure a successful partnership between you, your manager, and your brand partner! --------   EVERYTHING YOU NEED:   Connect with Molly & VRAI Digital: ⁠Website⁠ | ⁠I...

184. Listen To This Next Time You Feel Imposter Syndrome

June 22, 2023 09:00 - 17 minutes - 15.8 MB

I hope you have the confidence of a man who got a bunch of billionaires to explore the ocean blue in a tin can powered by a game controller. Love you. Mean it. --------   EVERYTHING YOU NEED:   1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice messa...

183. Unlocking Growth: How and When to Scale Your Influencer Business with the Support of a Manager Like Johanna Voss

June 21, 2023 09:00 - 48 minutes - 44.4 MB

Being a full-time creator is more accessible than ever. But scaling alone is damn near impossible. The reality is -- you need a team. As someone who's supported creators by closing $4M of brand deals, partnerships and speaking engagements, today's guest Johanna Voss is one of the best talent managers in the game. Having left her corporate gig in Operations, she's been helping creators & influencers operate their businesses for 13+ years. AKA -- there's a LOT to learn from her, whether you ar...

182. Respecting Boundaries: The Pitfalls of Picking People's Brains

June 20, 2023 09:00 - 18 minutes - 16.6 MB

I said what I said. --------   EVERYTHING YOU NEED:   Pick My Brain: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support

181. What Almost Quitting This Podcast Taught Me About Perseverance and Personal Growth

May 05, 2023 09:00 - 21 minutes - 20 MB

I'm so glad I didn't quit. Trust yourself. Fear no one. Keep going! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: http...

180. The Ethics of Influence

May 04, 2023 17:22 - 20 minutes - 19 MB

Let this be a lesson to you as you build your presence on social media. --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: h...

179. The Power of Product Placement in Pop Culture and Its Impact on Brand Awareness & Sales

May 03, 2023 09:00 - 23 minutes - 22 MB

Since the 1940s, product placement has been one of most effective forms of marketing. Because it's not an interruption or intrusion - it's weaved into the conversation. Tune in to learn more (and hear me shamelessly quote my fav product placement ads 😂). DM me the next time you spot product placement and let's geek out together! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva...

178. Trademarking 101: How to Protect Your Brand and Avoid Legal Issues

May 02, 2023 09:00 - 33 minutes - 30.8 MB

We often talk about building your brand. Now, let's chat about how you can protect it. That's why I've invited my friend trademark attorney and brand bodyguard, Chandler Holsapple, to teach you how to protect your assets. (Btw, if hiring an attorney is out of budget for you, I highly recommend snagging Chandler's Asset Protection Program, the no-fluff, step-by-step tutorial that you can use to file your own trademarks without the attorney fees. I personally have it and it's BRILLIANT.) ----...

177. Beyond the Buzzwords: Why True Innovation Builds on the Past

May 01, 2023 09:00 - 17 minutes - 16.1 MB

Innovation doesn't have to be "never before done" or "never before seen." In fact, perhaps that raises more concerns from users, investors, customers/clients, and collaborators. Happy innovating! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬...

176. The Power of Standing Up for Yourself: F*ck Plagiarism

April 27, 2023 09:00 - 15 minutes - 14.3 MB

I’m retiring my “bigger person” avatar. It’s been fun. --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support

175. Redefining Intimacy & Advice on Pivoting Your Brand with OnlyFans Model Isabelle Miller

April 26, 2023 09:00 - 30 minutes - 27.7 MB

Let's be honest - OnlyFans creators get put in a box. That's why I invited Isabelle Miller to chat about her experiences with arguably the most intimate types of content, why she refuses to be put in a box, and why creating positive impact builds the strongest fanbases. Tune in! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice mem...

174. Uncovering the Power of Performance-Driven Influencers: Why Alix Earle's $70K Post is Worth Every Penny - A Deep Dive

April 25, 2023 09:00 - 28 minutes - 26.1 MB

If I were a brand founder, I'd 100% consider paying Alix Earle $70K for a post. Let's talk about the value of performance-driven influencers and what they all (often) have in common 😉 (P.S. If you're interested in spying on the performance of brands' paid social ads, check out this site!) --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S...

173. What Makes A Great Creative Director

April 24, 2023 09:00 - 23 minutes - 21.5 MB

Pulling back the curtain on the world's sexiest job title. Do you have what it takes to be a great creative director? Tune in to find out! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/p...

172. How To Recycle Your Content

April 21, 2023 17:15 - 18 minutes - 17 MB

😉 --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support

172. Reduce, Reuse, Recycle: Maximizing Your Content's Lifespan - Expert Tips on How to Recycle Your Content

April 21, 2023 17:15 - 18 minutes - 17 MB

Let's talk about the evolution of reusing content -- from recycling to remixing to A/B testing. --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podca...

171. Leech Brands: The Money-Sucking Companies Disguised As Good Samaritans

April 20, 2023 09:00 - 13 minutes - 12.7 MB

Let's dive in using Turbo Tax as an example 🙄 --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotify.com/pod/show/kindlygift...

171. The World’s Most Hated Brands: Leech Brands

April 20, 2023 09:00 - 13 minutes - 12.7 MB

Let's dive in using Turbo Tax as an example 🙄 --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotify.com/pod/show/kindlygift...

170. What Creators Need At Different Stages Of Growth with Lia Haberman, CMO & Influencer Marketing UCLA Professor

April 19, 2023 09:00 - 45 minutes - 42.1 MB

I'm so honored to welcome the writer of my fav influencer marketing newsletter & marketer extraordinaire Lia Haberman. We chat about the creator economy, how to stand out, and all things building your team of support. Subscribe to Lia's newsletter ICYMI and check out her new influencer marketing course! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me?...

169. Behind the Veil of Luxury Brands: Uncovering the Secrets of Their Profitability - Insider Insights

April 18, 2023 11:46 - 18 minutes - 17.1 MB

What is and isn't luxury is all psychology. Here's how Chanel, Gucci, Versace, and other designer brands grow revenue 😉 --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/messag...

169. The Secrets of Luxury Brands

April 18, 2023 11:46 - 18 minutes - 17.1 MB

What is and isn't luxury is all psychology. Here's how Chanel, Gucci, Versace, and other designer brands grow revenue 😉 --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/messag...

168. Why You Should Be Investing Into Content Series with Tinashe Chaponda

April 12, 2023 09:00 - 38 minutes - 34.8 MB

Series-ified campaigns are dominating the creator economy. Brands want buy-in moments for content that's already generating conversion organically. To chat more about this, I've brought on Tinashe Chaponda, CEO & Founder of Sosani Agency, who support McDonald's, Von Dutch and Cash App with influencer campaigns. They're revolutionizing the game with their new PIIC Series approach to campaigns. Tune in to be ahead of the curve! P.S. Reach out to Tinashe & his team here, if you're looking to up...

168. Why You Should Invest in Influencer Content Series for Increased Engagement and ROI with Tinashe Chaponda

April 12, 2023 09:00 - 38 minutes - 34.8 MB

Series-ified campaigns are dominating the creator economy. Brands want buy-in moments for content that's already generating conversion organically. To chat more about this, I've brought on Tinashe Chaponda, CEO & Founder of Sosani Agency, who support McDonald's, Von Dutch and Cash App with influencer campaigns. They're revolutionizing the game with their new PIIC Series approach to campaigns. Tune in to be ahead of the curve! P.S. Reach out to Tinashe & his team here, if you're looking to up...

167. Behind the Mic: Revealing Personal and Vulnerable Facts About Me - A Candid Conversation

April 11, 2023 09:00 - 23 minutes - 21.3 MB

You may know me as the voice of your fave marketing podcast. Or maybe as an art director to some of the world's biggest brands. Enjoy my most intimate episode yet and get to know me as a human 😊 --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice messag...

167. Why is it so hard to be vulnerable?

April 11, 2023 09:00 - 23 minutes - 21.3 MB

You may know me as the voice of your fave marketing podcast. Or maybe as an art director to some of the world's biggest brands. Enjoy my most intimate episode yet and get to know me as a human 😊 --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice messag...

166. From Influence to Entrepreneurship: How People of Influence are Disrupting the Business World by Starting Their Own Brands

April 10, 2023 09:00 - 11 minutes - 10.8 MB

If you're an influencer or public figure looking to start a company, the first thought is to build it around the audience who already knows you. But I invite you to consider a few other approaches that may help your brand survive beyond your influence! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠typ...

166. Thoughts On Personal Brands Starting Companies

April 10, 2023 09:00 - 11 minutes - 10.8 MB

If you're an influencer or public figure looking to start a company, the first thought is to build it around the audience who already knows you. But I invite you to consider a few other approaches that may help your brand survive beyond your influence! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠typ...

165. Building A Product-Based Business From Scratch With Product Expert Alia O'Neal

April 07, 2023 09:00 - 48 minutes - 44.3 MB

Ever wondered all the different ways that you can create a product biz? That's why I invited my friend and mentor Alia O'neal, CEO & Founder of The Product Place, to talk about how you can do it, reduce start-up costs, increase speed to market, and double down on delight. There's so much value in this episode! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question ...

165. From Idea to Launch: Building a Successful Product-Based Business from Scratch with Product Expert Alia O'Neal

April 07, 2023 09:00 - 48 minutes - 44.3 MB

Ever wondered all the different ways that you can create a product biz? That's why I invited my friend and mentor Alia O'neal, CEO & Founder of The Product Place, to talk about how you can do it, reduce start-up costs, increase speed to market, and double down on delight. There's so much value in this episode! --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question ...

164. Listener Q+A: Building & Maintaining Brand Equity - Key Strategies for Creators & Companies to Stand Out in a Crowded Market

April 06, 2023 09:00 - 19 minutes - 17.9 MB

Answering from a marketer's POV, as always. To learn more about all the ways you can measure brand equity, check out this article. --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/mes...

164. Listener Q+A: The Importance of Brand Equity For Creators & Businesses

April 06, 2023 09:00 - 19 minutes - 17.9 MB

Answering from a marketer's POV, as always. To learn more about all the ways you can measure brand equity, check out this article. --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/mes...

163. Finding Your Voice: How to Effectively Speak Out on Issues That Matter with Creator Success Expert Merrill Hersam

April 05, 2023 09:00 - 41 minutes - 38.2 MB

Did you know that creators can get paid to talk about their IDEAS?! Me either. That's why I've invited Merrill Hersam, ⁠Urban Legend's⁠ VP of Creator Success, to chat more about idea marketing and how to get back to your authenticity 🤯 --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠type it anonymously here⁠...

163. How To Talk About Issues That Matter To You with VP of Creator Success Merrill Hersam

April 05, 2023 09:00 - 41 minutes - 38.2 MB

Did you know that creators can get paid to talk about their IDEAS?! Me either. That's why I've invited Merrill Hersam, ⁠Urban Legend's⁠ VP of Creator Success, to chat more about idea marketing and how to get back to your authenticity 🤯 --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠type it anonymously here⁠...

162. Failing Forward: Navigating the Differences Between Online & Offline Failure for Creators & Entrepreneurs

April 05, 2023 04:58 - 6 minutes - 6.05 MB

I admire anyone who's willing to take the leap and fail online. I see you and empathize ❤️ --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotif...

161. Failing Online vs Failing Off-Camera

April 05, 2023 04:58 - 6 minutes - 6.05 MB

I admire anyone who's willing to take the leap and fail online. I see you and empathize ❤️ --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotif...

162. Pitching Advice

April 04, 2023 09:00 - 21 minutes - 20 MB

Pitching = getting people excited about your idea. Here’s how to do it. --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotify.com/pod/show/k...

161. The Art of the Pitch: Expert Tips & Strategies for Successfully Pitching Your Ideas to Investors, Collaborators, and Clients

April 04, 2023 09:00 - 21 minutes - 20 MB

Pitching = getting people excited about your idea. Here’s how to do it. --------   EVERYTHING YOU NEED:   1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva     Catch up on TikTok + Instagram @katarinaterentieva   Got a question for me? ⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠! 💬 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kindlygifted/message Support this podcast: https://podcasters.spotify.com/pod/show/k...