The Brand & Web Design Podcast
69 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 15 ratingsThis podcast is hosted by Keshia White, a full-time brand and web designer for consultants, coaches, and other professional service providers. She helps clients create a unique lead generating digital presence that attracts high caliber clients and opportunities for their businesses. She's been a full-time freelance brand and web designer for over 4 years now and she's worked with dozens of clients who have attracted the clients and opportunities they were looking for after working together. So she speaks with years of real life experience. In this podcast, you'll learn branding and web design tips that will help you stand out online and elevate the essence of your business. And you'll learn what it's like to work with a professional brand and web designer. Be sure to visit the website to grab the free guide on How to Attract High End Clients & Build a Stand Out Brand online.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Episode 69: Which Website Platform is Best?
February 23, 2023 00:00 - 16 minutes - 14.9 MBAs a professional freelance web designer, who's designed 80+ websites over the last 8-9 years, in this video I explain which website builder is best and the key differences between the most popular website builders, Wordpress, Squarespace, and Wix. Most business owners waste a lot of time overthinking which website platform is best. So in this video, I clear up many of the myths surrounding where to host your website. I explain which website builder is easiest to use so you can qu...
Episode 68: How I Book Clients Consistently as a Full-Time Freelance Web Designer
January 25, 2023 00:00 - 37 minutes - 34.6 MBIn this episode, I open up about the MANY strategies that I've tried over the years to consistently book clients as a web designer, who's doing this work as a full-time freelancer. I've tried several different strategies from Instagram to Facebook ads to Pinterest to LinkedIn and only one of those strategies ended up working for me - and it was LinkedIn! So in this episode, I also share how to get clients from LinkedIn and I share exactly what I do for my LinkedIn marketing strateg...
Episode 67: 5 Struggles of Freelancing Full-Time
January 17, 2023 00:00 - 33 minutes - 31 MBTo work with me for brand and web design, to get my free guide on How to Create a Stand Out Brand Online & Attract More High End Clients, OR for info on joining The Branding Club, click here: https://www.keshiamwhite.com/links. In this episode, I share 5 of my biggest business struggles to open up about the downsides of freelancing full-time. I've been a full-time freelance web designer for 4 years now. Freelancing had its benefits and I enjoy it, but that still doesn't mean that ...
Episode 66: How to Position Yourself as an Expert Online
January 14, 2023 00:00 - 17 minutes - 16 MBTo work with me for brand and web design, to get my free guide on How to Create a Stand Out Brand Online & Attract More High End Clients, OR for info on joining The Branding Club, click here: https://www.keshiamwhite.com/links. In this video, I cover 4 key strategies for positioning yourself as an expert online if you're a service-based business owner or online business owner, selling consulting, coaching, or another professional service. Positioning yourself as an expert will he...
Episode 65: How to Get More Clients in 2023
December 16, 2022 00:00 - 21 minutes - 20 MBIn this episode, I talk about why it's still a good time to start a service based business even though we're currently in a recession. And I share the top three strategies for online marketing, branding, and web design that you should implement to overcome doubt from buyers and to successfully attract high paying clients in 2023. To work with me for brand design and web design or to download my free guide on How to Attract High End Clients and Build a Standout Brand Online, click h...
Episode 64: How a Website Helps You Make More Money
December 15, 2022 00:00 - 16 minutes - 15.3 MBHere, I discuss how a website will support your online marketing efforts and help you make your money, especially if you want to attract more premium clients and more high end clients, as a coach, consultant, and other service provider. To work with me for brand design and web design or to download my free guide on How to Attract High End Clients and Build a Standout Brand Online, click here: https://www.keshiamwhite.com/links.
Episode 63: The One-Page Website Option
December 01, 2022 00:00 - 21 minutes - 20.1 MBIn this video, I overview my one-page website design option. I share who it's a good fit for and the benefits of having it. When you still need a professional online presence, but you're not ready to invest in a full 5+ page website, the one-page website option is a great way to have a credible, trustworthy look online, while on a budget. You can still communicate well about your services on a one-page website and it's a great way to help you attract high ticket clients. To get ...
Episode 62: Why I Left Corporate America 4 Years Ago
November 23, 2022 00:00 - 23 minutes - 21.5 MBAfter spending seven years in corporate B2B sales, in industries from telecommunications, to software, to consumer products, I left in 2018 to pursue my own business offering web and brand design services. Now, I've been working in my business full-time for four years. In this episode, I open up about my career journey and what led me to quitting corporate America. For info on working with me for brand identity design and website design, click here: keshiamwhite.com/links
Episode 61: The Most Overlooked Area for Business Growth
November 10, 2022 00:00 - 8 minutes - 7.47 MBHere, I cover the most overlooked area for growing your business. To work with me for brand identity design and website design or to download the free guide on How to Attract High End Clients & Build a Standout Brand Online, click here: https://www.keshiamwhite.com/links. When working to grow their businesses and their revenue, many consultants and other experts think they only need to focus on doing more marketing and becoming more visible to their target clients. While marketing...
Episode 60: How to Build a Sustainable Service-Based Business
February 24, 2021 00:00 - 24 minutes - 22.7 MBIn this episode, I cover my framework for building a sustainable service-based business -- one that can be profitable enough to cover your business and personal expenses, without burning you out and one that can stand the test of time as your business grows. Sign up for Friday's free LIVE masterclass here: https://keshiamwhite.lpages.co/february-masterclass.
Episode 59: Building an Intellectual Property Law Firm with Radiance Harris
February 10, 2021 00:00 - 38 minutes - 35.3 MBIn this episode, I chat with Radiance Harris, Trademark Attorney & Author. Radiance tells the story of how she started her business, how she balances being a wife and mom with her business, and how focusing on her mindset helped her hit her income goals in business. She also shares best practices for new business owners to protect their intellectual property from the start in her business. Get access to the FREE masterclass on How to Master Your Marketing & Attract High Paying Clie...
Episode 58: How to Build New Habits to Achieve Your Business & Life Goals
January 26, 2021 00:00 - 33 minutes - 30.4 MBIn this podcast episode, I share five action-steps for building new habits that stick this year. These steps can be applied to new habits that you want to pick up to get to where you want to be in your business, health, and even relationships. Get an introduction to Joe Dispenza in this interview here: https://youtu.be/D8C3HZpWKAM Check out the book, The 5-Second Rule by Mel Robbins here: https://www.amazon.com/Second-Rule-Transform-Confidence-Everyday/dp/1682612384/ref=tmm_hrd_swa...
Episode 57: Leveling Up Financially in Your Business with Susanne Mariga
January 12, 2021 00:00 - 39 minutes - 36.2 MBIn this episode, I chat with Susanne Mariga, Certified Public Accountant. Susanne shares her business journey and what inspired her to go from corporate accountant to starting her own accounting firm. And she also opens up about juggling her business and her family and how raising her rates was crucial for her to bring more work/life balance to her life as an entrepreneur. She also shares financial strategies that are crucial for new business owners to implement to achieve financial ...
Episode 56: My Top 5 Business Lessons of 2020
December 15, 2020 00:00 - 27 minutes - 25.2 MBIn this episode, I open up about the top five business lessons I learned in 2020. This year was my second year in business full-time and it was a year of transition for me, as I worked to pivot from a service based business to a course business, so there were lots of lessons learned (some learned the hard way!) over the last 12 months! Save your seat for my December 17 live marketing workshop on How to Create Marketing Content That Attracts Your Dream Clients in 2021 here: https://k...
Episode 55: Building a Creative Law Business + Legal Best Practices to Protect Yourself with Shade Dixon
December 09, 2020 00:00 - 43 minutes - 39.6 MBIn this episode, I chat with Shade Dixon, Attorney to the Creatives! During the episode, Shade shares her entrepreneurship journey and how she started her law practice right after graduating from law school. She also talks about how she merges her passion for creativity, including the arts and music, with her love for law by serving creatives with her services. And she opens up about various mindset blocks that sometimes come up for her and how she overcomes them, so she can continue...
How to Build a Full-Time Business FAST!
November 18, 2020 00:00 - 41 minutes - 37.8 MBIn this episode, I share why building a service-based business is the fastest, easiest, and most low risk type of business to build. And I also overview the five steps that you must follow to build a full-time service business in as little as a year. Yes, that's right! It doesn't take FOREVER to build a full-time business that will allow you to quit your job and have flexibility over your schedule, when you understand the right steps to implement and when you sell a service online! ...
Using Faith to Fuel a Creative Business with Renee Jael
November 06, 2020 00:00 - 38 minutes - 34.9 MBIn this episode, I chat with Renee Jael, owner of her own photography, graphic design, and styling company. Renee opens up about how she got on the path to running a business that aligns with who she is as a person and her natural strengths and talents. She also opens up about mindset challenges that have come up for her, from time to time, as she’s been working on growing her business — particularly during the pandemic. She also shares strategies and advice for new entrepreneurs to ...
The Power of Persistence in Entrepreneurship
October 14, 2020 00:00 - 28 minutes - 26.2 MBIn this podcast episode, I open up about challenges I’ve had along the way, as I’ve been working in my business full-time over the last two years. It’s taken a LOT of persistence to keep going as various obstacles came up. And I know for a fact that if I wasn’t persistent and if I was the type of person who gave up easily, I’d probably be back in a corporate job I’d hate right now. Download the FREE guide on the 5 Steps to Attract More High Paying Clients Online by clicking here: ht...
How to Be More Organized to Balance Business & Life with Danielle Adams
September 24, 2020 00:00 - 29 minutes - 27.2 MBIn this episode, I chat with Danielle Adams, Productivity Expert and Founder of Divine Inspirations. Danielle uses organization strategies to help business owners achieve their goals, work less, and make more money, so they can spend time with their families and do things they enjoy in their free time. In the episode, Danielle shares insights into her business journey, from how she first discovered her business idea to how she chose her niche. And she also shares her favorite system...
How to Overcome Self-Doubt in Entrepreneurship
September 01, 2020 00:00 - 33 minutes - 30.6 MBSelf-doubt is basically an invisible barrier between where you are now and where you want to be in your business. So it’s crucial that you learn how to overcome it so you can grow your business and step into the life you deserve! In this podcast episode, I’m covering my top 5 strategies for overcoming self-doubt as an entrepreneur so you can push past all your mindset blocks and accelerate your progress in your business. Download the FREE guide on the 5 Steps to Attract More High P...
5 Reasons Why You're Not Booking Your Ideal Clients
August 27, 2020 00:00 - 39 minutes - 36.2 MBNot booking your ideal clients can be frustrating, I get it. Sometimes it can feel like you’ve tried everything and nothing seems to be working. And it can make you feel like your dream of having a profitable business selling your services is basically impossible! But really, the only thing standing between you and the clients you want, could just be a simple mistake that you’re making without realizing it. Download the FREE guide on the 5 Steps to Attract More High Paying Clients O...
5 Myths That Stop You from Booking $1,000+ Clients
August 19, 2020 00:00 - 30 minutes - 27.6 MBIn this episode, I’m covering the 5 myths that can stop you from booking $1,000+ clients for your services. I’m discussing this topic because I see a lot of new and aspiring entrepreneurs out there who are really talented with a lot of value to offer, but because of these 5 myths they’re making much less money than they should be. Learning how to book clients at $1,000+ is the best solution for new service providers because it’ll help you build a full-time business FASTER. Listen t...
How Precious Booked Her First Two $1,400 Clients
August 12, 2020 00:00 - 18 minutes - 16.6 MBIn this episode, I’m sharing the story of one my clients, Precious. After working with me in my program, Brand to Profit (which is re-launching soon as The Successful Service Provider), Precious booked her first two $1,400 clients for her business! Precious is a Data Scientist in her 9-5 and she’s a mom. When she came to me, she was starting her a service-based business from scratch and she didn’t have any clients, when we started working together. Get the free guide on the 5 Steps...
The Ultimate Guide to Getting Clients Who Pay MORE
August 05, 2020 00:00 - 29 minutes - 27 MBFor the full guide in written form to read, visit this link: http://keshiamwhite.com/blog-feed/episode-15. In this episode, I’m sharing what it takes to get clients who pay you MORE. You’re essentially targeting a different type of client when you raise your rates. It’s not about just raising your prices and begging the same cheap people to pay you more. No. You’re literally pivoting to a totally different part of the market, when you charge a premium price. And you have to learn th...
Building a Thriving Career Coaching Business with Desiree Booker
July 30, 2020 00:00 - 47 minutes - 43.7 MBIn this episode, I chat with Desiree Booker, CEO and Principal Consultant of ColorVizion Lab, a consulting firm that provides diversity recruitment solutions to companies and career coaching for people of color. Desiree opens up about her corporate career in communications and recruitment and how that led her to starting her business. She also talks about the challenges that came with juggling her business with her 9-5 job and she shares how she got the courage to make the leap into ...
All About UnBossed & Paid, Plus What You Can Expect if You Join the Program!
July 22, 2020 00:00 - 45 minutes - 41.6 MBIn this episode, I’m sharing why I created my new live program, UnBossed & Paid! UnBossed & Paid is a live 5-week accelerated coaching program that will teach ambitious coaches, consultants, and service providers how to how to package their expertise into a premium offer to sell to attract their dream clients online. Find out more about UnBossed & Paid here: https://keshiamwhite.lpages.co/unbossed-paid Download the FREE guide on the 5 Steps to Attract More High Paying Clients Online here:...
How to Go From Employee to Entrepreneur
July 16, 2020 00:00 - 51 minutes - 47.3 MBIn this episode, I get 100% REAL about how I transitioned from being a 9-5 employee working in corporate sales in the software industry to being a full-time entrepreneur. It was definitely a journey to say the least! But I wanted to open up about this because oftentimes, you see entrepreneurs online and you have no idea how they got where they are now. None of this stuff happens overnight, but becoming a full-time entrepreneur is absolutely possible for anyone who’s willing to do the...
Growing a Successful Virtual Assistant Company with Lauren Gall
July 09, 2020 00:00 - 34 minutes - 31.9 MBIn this episode, I chat with Lauren Gall, Co-Founder of Va Va Virtual Assistants. Her company provides back office support for small business owners and busy professionals. Lauren shares the story of how she got her business idea while working in her 9-5 job in sales. And she opens up about how she started the company 8 years ago. She shares how she acquired her first clients as a new business owner in the early days. And she discusses how she’s overcome certain challenges along the...
10 Mindset Shifts That Helped Me Become a Successful Entrepreneur
July 02, 2020 00:00 - 44 minutes - 40.3 MBIn this episode, I reflect the 10 mindset shifts I had to make to go from an employee who hated her jobs, experienced layoffs, was fired before, was demoted before AND I used to have a car that smoked because I couldn’t afford a car payment, while working at this cheap, racist paper company — to successfully becoming a full-time business owner, living comfortably off of money I’m making all on my own doing work I enjoy, on MY terms! These mindset shifts are important because the way...
Building an Instagram Marketing Studio with Natasha Samuel
June 25, 2020 00:00 - 23 minutes - 21.2 MBIn this episode, I chat with Natasha Samuel, Founder of Sol Studio, a social media studio that specializes in Instagram strategy for small businesses and creative entrepreneurs. Natasha tells the story of how she started her business, while she was still a college student. She did quite the juggling act of balancing classes while growing a business, but it paid off because she was able to skip the 9-5 world to take her business full-time, once she graduated! She also talks about t...
How I Made My First $100,000 in Business
June 17, 2020 00:00 - 28 minutes - 25.7 MBLast month, I passed the $100,000 in revenue mark, since making the decision to leave my 9-5 in late 2018. I don’t share the number to brag or anything like that. But I wanted to open up about how I did it with the hope that it inspires more black women and men to take their entrepreneurial aspirations seriously…because when you take YOURSELF seriously, your results will show for it. In the episode, I explain that I know I could’ve hit this milestone a lot sooner, but I let my minds...
Building a Luxury Wedding Photography Business with Elizabeth Austin-Davis
June 11, 2020 00:00 - 48 minutes - 44.6 MBIn this episode, I chat with award-winning Wedding Photographer, Elizabeth Austin-Davis. Elizabeth opens up about how she strategically positioned her business as a boutique, luxury photography studio to better serve her dream clients, while creating sustainable income from her services. She also talks about how she got into photography and why she chose to specialize in shooting weddings. And she shares how she’s working to create more diversity in the wedding photography industry t...
How to Balance Your Business with a 9-5 Job
June 04, 2020 00:00 - 20 minutes - 18.3 MBAre you having a hard time juggling your business with your 9-5 job? That’s a struggle that we ALL go through at some point. So in this new podcast episode, I get transparent about my experience and struggles with juggling my business on the side during my corporate days. It was tough for me and I did a lot of things wrong, but I learned a LOT of lessons that I’m sharing in this episode that you can use to make progress much faster than I did. I even share practical, easy strategies...
Blazing Her Own Trail in Entrepreneurship with Kierra Turner
May 28, 2020 00:00 - 44 minutes - 40.6 MBIn this episode, I chat with Transformational Coach & Clinical Hypnotherapist, Kierra Turner. Kierra offers a signature program that helps women heal, align, and manifest, using her H.A.M. Manifestation Method. She takes women through a process of healing their inner child, their money story, and the negative beliefs around success and money that may be holding them back. She also offers one-on-one hypnotherapy sessions and an online metaphysical boutique. We chat about Kierra’s jou...
How to Find Your First Few Clients Online
May 20, 2020 00:00 - 20 minutes - 18.7 MBIn this episode, I open up about how I found my first few clients online as a new service-based business owner, during my corporate days. I also share specific psychology-based marketing strategies that you could start using today to build your brand and attract clients of your own online, too! Notable Moments: The benefits of using an online marketing for building a brand and obtaining clients, especially during a pandemic My formula for successful online marketing that helps at...
Transitioning from Corporate Sr. Director to Full-Time Career Coach with Barbara Mason
May 13, 2020 00:00 - 32 minutes - 29.5 MBIn this episode, I chat with Career Coach, Barbara Mason, Owner of Career Pathways Consulting. Barbara works with professionals to help them gain clarity on their next career moves, helping them transition into new careers or further their development in their current careers. We chat about Barbara’s 20 year career in human resources and why she made the pivot to becoming a full-time entrepreneur. She also opens up about how she built her business, while still working in her directo...
How to Start an Online Business
May 06, 2020 00:00 - 22 minutes - 20.9 MBIn this episode, I share how to start an online business that allows you to do work you enjoy, while making money on your terms. I open up about my background in Corporate America and what made me want to start an online business, along with strategies that you can use to get started with your own coaching, consulting, or service-based business. Download the FREE guide on the 5 Steps to Attract More High Paying Clients Online by clicking here: https://keshiamwhite.lpages.co/attrac...
Creating an Aligned Business & Life with Agnes Pagan
April 29, 2020 00:00 - 41 minutes - 37.9 MBIn this episode, I chat with Business & Life Coach, Agnes Pagan. Her business consulting firm helps new and aspiring entrepreneurs launch their first businesses. We chat about Agnes’s background in psychology, to working in sales and marketing, to making the pivot to becoming a Life and Business Coach. Agnes also discusses how important it is to maintain alignment with who you are at your core, as you work to build your business, so you can do a good job of balancing your business g...
Scaling a Successful Virtual Support Agency with Tasha Booth
April 22, 2020 00:00 - 32 minutes - 30.2 MBIn this episode, I chat with Tasha Booth, CEO/Founder of The Launch Guild. The Launch Guild is an online business management and course launch support agency for established online coaches and course creators. We chat about Tasha’s background in theater, to running a fitness center, to making the pivot to becoming a successful entrepreneur running a team of 17 people in her virtual agency. To find out more about Tasha’s agency, The Launch Guild, visit: www.thelaunchguild.com And t...
Why I Created My Group Program, Brand to Profit
January 31, 2020 00:00 - 21 minutes - 8.52 MBIn this episode, I share why I created my group program, Brand to Profit. Oftentimes, we see entrepreneurs adding and/or taking away offers in their businesses without ever getting insight into WHY they're doing it. Here, I explain what I learned during my first year of running my business full-time and how that influenced me to create a program to help new coaches and consultants develop the foundation for profitable businesses BEFORE doing any design and marketing work. To apply ...
How to Deal with a Loss in Business
January 23, 2020 00:00 - 20 minutes - 7.82 MBIn this episode, I share how I deal with a loss in business. A loss in inevitable, no matter what type of business you have, whether a client cancels, a big investment doesn't go as planned, you blow a lot of money on Facebook ads - it's bound to happen! So I share my practical strategies for keeping your business afloat despite the loss. For info on how to work with me for my signature website rebrand or for my branding group program, Brand to Profit, visit this link: keshiamwhit...
What I Did While in My 9-5 to Take My Business Full-Time
January 16, 2020 00:00 - 14 minutes - 5.55 MBIn this episode, I open up about the steps I took while still in my 9-5 corporate job to build the foundation for a full-time business. I share the 5 action steps that you can take to make the transition to taking your business full-time. For info on my "done for you" brand and website design, follow this link:https://www.keshiamwhite.com/services. For info on my branding group program, follow this link: https://www.keshiamwhite.com/branding-group-program.
How I Made $65,000 My First Year in Business Full-Time
January 09, 2020 00:00 - 20 minutes - 7.79 MBIn this episode, I share how I went from not taking my brand and web design business seriously and making less than $2,000 over about 3 years to taking the business full-time and making $65,000 during my first year in 2019. To find out more about my "done for you" brand and web design services, visit: https://www.keshiamwhite.com/services To find out more about my branding group program for new coaches & consultants, visit: https://www.keshiamwhite.com/branding-group-program
How to Position Your Business as the TOP Option
November 06, 2019 23:35 - 10 minutes - 12.1 MBIn this podcast, I overview 3 strategies for positioning your business as the TOP option in your industry so you can attract more of the high caliber clients that you really want to work with. To chat about working together, visit keshiamwhite.com/links
Why You're Struggling to Attract Quality Clients
September 23, 2019 00:00 - 9 minutes - 10.4 MBIn this episode video, I explain the top 3 reasons why your website may not be attracting quality clients. For the case study on how I helped my client position her business to attract more 4-figure clients, get access here: https://keshiamwhite.lpages.co/positioning-strategies
5 Tips for Rebranding Your Business
July 05, 2019 00:00 - 11 minutes - 12.7 MBIn this episode, I share 5 tips for successfully rebranding your business. This is a common task to take care of as your business grows and evolves. Your old business cards may make your cringe now and may feel embarrassing as you pass them out at events. Your old Fiverr website may not be showing you off as the experienced expert who you are. And you may feel like you're attracting the wrong clients. Check out the episode for 5 tips on successfully rebranding your business! FREE TR...
The Foundation for Strategic Website & Brand Design
May 16, 2019 00:00 - 25 minutes - 29.5 MBIn this episode, I talk about the first two foundational steps for strategic website and brand design. These steps make website and brand design a business investment, rather than an expense, because the design would be supporting the goals for your business--whether it's to book more coaching clients, more speaking engagements, or to just gather more leads for your email list. For more info on my upcoming online course, click here to be notified when we launch! Brand for Success: ...
How to Pivot Your Business Successfully
May 02, 2019 00:00 - 22 minutes - 10.8 MBIn this episode, I share 5 tips for pivoting your business if you're looking to move into a new direction. For the free guide on taking your website to the next level, click here: https://keshiamwhite.lpages.co/how-to-take-your-website-to-the-next-level/
5 Ways to Create a Better Client Experience
February 18, 2019 00:00 - 25 minutes - 12.1 MBIn this episode, I share 5 ways to elevate your client experience, as a service-based business. A better client experience helps you to obtain more referrals and more repeat business, while setting yourself apart from the crowd. The Free Tools Mentioned: Drift Chat Widget: https://www.drift.com/ Calendly Appointment Setting: https://calendly.com/ Zoom for Video Calls: https://zoom.us/
5 Strategies That Increased My Email List Growth by 75%
February 04, 2019 00:00 - 32 minutes - 15.5 MBIn this episode, I cover the benefits of having an email list as a business, along with 5 specific strategies that I used to increase my email list growth by 75%. "Email Marketing Demystified" book: https://amzn.to/2DO50Ts Interact Quiz Building Tool: https://interact.grsm.io/KeshiaWhite LeadPages: https://leadpages.pxf.io/c/1375940/466534/5673 Opt-In Monster: https://shareasale.com/r.cfm?b=601672&u=1945570&m=49337&urllink=&afftrack=