Episode #40 - The Art of The Career Pivot: Going From IT to Marketing to Freelancing - Interview with Dennis Shiao
The People of Digital Marketing
English - July 06, 2021 11:00 - 27 minutes - 25.3 MBMarketing Business Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
“Being out on my own is so amazing that thinking about a full-time role again…being in one job is hard for me to think of…”
Dennis Shiao is the founder of Attention Retention LLC, a marketing consultancy that works with Silicon Valley technology companies. Dennis consults with clients on content marketing, product marketing, and social media marketing.
We talked about his IT background, how he got into marketing, how he defines a “successful webinar”, his strategy for growing a personal brand, and more.
You can connect with Dennis on Twitter and LinkedIn.
Resources mentioned:
Andy Crestodina (a marketer that Dennis follows)
Andy’s book is “Content Chemistry: An Illustrated Handbook for Content Marketing”
For learning about SEO, visit Moz.com and follow Rand Fishkin on Twiter(the former Co-Founder and SEO expert).
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