This week: Louise Myson from Culture15 & Coode Associates. Culture can often feel like a nebulous, high-level concept that should only concern large corporations. Louise disagrees and stresses that every organisation has a culture, whether they are aware of it or not, and that indeed - it is best to be aware and consciously create the company you want to have, with the right values, from the outset. This is especially true of fast-growing companies such as start-ups and scale-ups.

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