Kaizen Creativity: The Science of Creativity & Innovation
65 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 6 ratingsCreative inspiration for artists, entrepreneurs, and problem solvers! Each episode focuses on a different creativity and innovation topic designed to boost your natural creativity. Jared Volle received his M.S. in Creativity and Innovation and teaches an accessible, science-based approach to creativity that’s perfect for anyone. Learn how to optimize your creativity, stay motivated, market creative ideas, work in teams, and much more!
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Episodes
Meta-Cognition & Creativity Blocks #63
July 26, 2021 14:00 - 4 minutes - 4.23 MBMeta-Cognition: Breaking Through Creativity Blocks By Thinking About Your Own Thinking ANNOUNCEMENT: Future episodes will come out on an irregular schedule until my schedule settles down. Make sure you're subscribed to get notifications on new episodes. LINKS: Facebook.com/KaizenCreativity (Interact with other listeners) JaredVolle.com/Podcast (Find useful links) https://linktr.ee/JaredVolle (Find Jared around the internet) --- Send in a voice message: https://podcasters.spotify.co...
How Negative Moods Effect Creativity #62
July 19, 2021 14:00 - 10 minutes - 9.97 MBYour brain has an awesome survival feature that lets it focus on problems, but in the modern age it can trigger negative emotions and stress. Here's how negative moods affect creativity and how to get the most out of the creative process, regardless of mood. Support The Show: Become a Patron Facebook.com/KaizenCreativity (Interact with other listeners) JaredVolle.com/Podcast (Find useful links) https://linktr.ee/JaredVolle (Find Jared around the internet) --- Send in a voice message: ...
You Cannot Escape How Important You Are #61
July 12, 2021 14:00 - 5 minutes - 4.92 MBYour actions matter. You are a time-traveling badass. Here's why: Support The Show: Become a Patron Facebook.com/KaizenCreativity (Interact with other listeners) JaredVolle.com/Podcast (Find useful links) https://linktr.ee/JaredVolle (Find Jared around the internet) Vote On The Next Topic (June 2021): https://www.patreon.com/posts/52195467 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kaizencreativity/message
Creativity Isn't "Well Rounded" #60
July 04, 2021 14:00 - 7 minutes - 6.82 MBSupport The Show: Become a Patron Facebook.com/KaizenCreativity (Interact with other listeners) JaredVolle.com/Podcast (Find useful links) https://linktr.ee/JaredVolle (Find Jared around the internet) Vote On The Next Topic (June 2021): https://www.patreon.com/posts/52195467 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kaizencreativity/message
Motivation, Beliefs, & Assumptions - How To Sustain Motivation In Creativity #59
June 28, 2021 14:00 - 17 minutes - 16.7 MBWhere does motivation come from, how can we get more of it, and how can we ensure that we don’t waste it? Motivation is all about being able to take action. But the question is… what action are we taking? We only want to take more action if that action is aligned with where we want to go. A belief system is a set of beliefs we have about what is right or wrong, what is true or false, and what things mean to us. It forms all our ethical beliefs about good and bad, it has all our assumptions...
3 Ways Busy Schedules Kill Creativity #58
June 21, 2021 14:00 - 13 minutes - 12.2 MB*** Support The Show: Become a Patron Facebook.com/KaizenCreativity (Interact with other listeners) JaredVolle.com/Podcast (Find useful links) https://linktr.ee/JaredVolle (more about Jared) Vote On The Next Topic (June 2021): https://www.patreon.com/posts/52195467 --- Send in a voice message: https://podcasters.spotify.com/pod/show/kaizencreativity/message
The World's Most Fascinating Creative Problem: How AI Safety Researchers Are Avoiding a Robot Apocalypse (#57)
June 14, 2021 09:00 - 24 minutes - 22.4 MBHow are AI researchers avoiding a robot apocalypse? Discover how the Law of Unintended Consequences creates "Frankenstein Solutions" in our creativity. Vote On The Next Topic: https://www.patreon.com/posts/52195467 Support The Show: Become a Patron Part 1: The "Red Button Problem" (and different attempts to solve it) Part 2: The Law of Unintended Consequences - Why holistic solutions are so important to creativity. Resources: Red Button Problem (Computerphile): https://www.youtube.com/...
Creativity In AI: What Creative People Can Learn From Artificial Intelligence (#56)
June 07, 2021 10:00 - 33 minutes - 31.3 MBHow do we teach computers to be creative? Discover how an AI is trained to do tasks, both creative and otherwise. Vote On The Next Topic: https://www.patreon.com/posts/52195467 Support The Show: Become a Patron Part 1: How AI is trained to complete non-creative tasks Part 2: How AI is trained to complete creative tasks Part 3: Adversarial Algorithms - How competing algorithms are used to create unique, useful ideas. Episode links: AI playing Mario: https://www.youtube.com/watch?v=qv6...
4C Model of Creativity (#55)
May 31, 2021 09:00 - 22 minutes - 20.8 MB4C Model of Creativity Mini-C Creativity Small-C Creativity Pro-C Creativity (Professional) Big-C Creativity Twitter: https://twitter.com/JaredVolle Blog: https://www.jaredvolle.com/4c-model-of-creativity/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/kaizencreativity/message
How Personal Values Shape Our Creativity (#54)
May 24, 2021 09:00 - 17 minutes - 16 MBHow personal values shape our creativity LINKS Facebook.com/KaizenCreativity (Interact with other listeners) JaredVolle.com/Podcast (Find useful links) JaredVolle.com/Support (Donate or sponsor a show) https://linktr.ee/JaredVolle (more about Jared) --- Send in a voice message: https://podcasters.spotify.com/pod/show/kaizencreativity/message
Componential Theory (#53)
May 17, 2021 09:00 - 9 minutes - 8.72 MBComponential Theory --- Send in a voice message: https://podcasters.spotify.com/pod/show/kaizencreativity/message
3 Ways To Find Creative Insights (Without Struggling For Them) (#52)
May 10, 2021 09:00 - 9 minutes - 8.65 MB3 Strategies for Eureka moments: Semi-Automatic Activity Meditation Dreaming Facebook.com/KaizenCreativity (Interact with other listeners) JaredVolle.com/Podcast (Find useful links) JaredVolle.com/Support (Donate or sponsor a show) --- Send in a voice message: https://podcasters.spotify.com/pod/show/kaizencreativity/message
Getting Good Feedback (#51)
May 03, 2021 09:00 - 24 minutes - 22.5 MBAs your creating today, think about how this strategy for getting feedback could help you. Remember that how you ask for feedback influences the responses you get. If you want objective feedback, then you need to ask questions in a way that makes it comfortable for people to respond to you. AdamMGrant on Twitter for more about organizational psychology Twitter: Twitter.com/JaredVolle FB Group: Facebook.com/KaizenCreativity (Interact with other listeners, ask questions, leave comments) P...
Getting Good Feedback
May 03, 2021 09:00 - 24 minutes - 22.5 MBAs your creating today, think about how this strategy for getting feedback could help you. Remember that how you ask for feedback influences the responses you get. If you want objective feedback, then you need to ask questions in a way that makes it comfortable for people to respond to you. AdamMGrant on Twitter for more about organizational psychology Twitter: Twitter.com/JaredVolle FB Group: Facebook.com/KaizenCreativity (Interact with other listeners, ask questions, leave comments) P...
Find Creative Inspiration - How Sensitivity & Problem Discovery Lead to Innovation
April 30, 2021 09:00 - 5 minutes - 4.98 MBCreative people are sensitive to problems, but that’s a good thing. Most people are confronted with a problem and they choose to ignore it. Others have smaller problems that they don’t even consciously recognize are problems. Creativity thrives when there are problems. They guide our creative behavior. They teach us what we need to do. They show us what needs or attention… and they inspire us to take action. What’s more, they effect every part of the creative process, from the creation of th...
Marketing Innovation: How To Convince People To Value What They Just Learned Existed
April 28, 2021 09:00 - 8 minutes - 8.31 MBHow do you convince people to value your creation when they just learned what it is? Innovations are solutions to problems. Some solutions are wildly original, like the first Google algorithm or iPhone. These solutions violently shoved the industry in a new direction. Wherever Yahoo was going, wherever the Motorola Razor was going, it no longer mattered. Sometimes those solutions push an industry forward in the direction it was already heading. Every few years, a new gaming console comes o...
Do More With Less - What Video Game Design Can Teach Us About Innovation
April 26, 2021 09:00 - 6 minutes - 5.81 MBOne of my secret passions is game design. I love watching YouTube videos about how games are made and why game developers made the decisions that they did. The topic for this episode was inspired by 2 YouTube channels that explain video game design really well. One is Adam Millard, who has the Architect of Games. The other is Mark Brown, who has Game Makers Toolkit. Even if you’re not designing a video game yourself, there’s a lot you can learn from how they’re designed. There are a lot of p...
Bizarre Ways Frustration Influences Creativity
April 23, 2021 09:00 - 7 minutes - 6.7 MBWhen we deal with creativity blocks on this show, we’ve generally talked about procrastination because that’s an area where many people struggle. In this episode, I want to talk about another important way we block ourselves: Not being willing to put down the wrong tool. Relying on the wrong thinking strategy to solve a problem is a recipe for frustration. It seems like such an easy fix, yet it’s incredibly difficult to both realize your using the wrong tool and, when you do, actually put it...
Pull Motivation - How Curiosity Motivates Without Leaving You Drained
April 21, 2021 09:00 - 7 minutes - 6.61 MBLong before he was the world’s most famous scientist, Einstein use to sit on the bus and imagine what would happen if the bus traveled at the speed of light. His curious nature was responsible for the bizarre thought experiments he loved so much, and his continued curiosity is what motivated him to keep playing with the ideas for long periods of time. Creative people are incredibly curious people. They’re always tinkering with ideas. They’re curious about how things work and about how old i...
How To Get Addicted To Creativity, Overcome Procrastination & Enjoy Work
April 19, 2021 09:00 - 5 minutes - 5.07 MBAs your creating this week, pay special attention to the parts of the process you love. This is one of the best motivational techniques you can use. There’s no better way to start your creative process then with a burst of positive emotions. Those positive emotions at the beginning of your workday become addicting. Procrastination is no longer a struggle when you know there’s a pleasurable experience waiting for you the moment you sit down to get your creative work done. This stands in star...
Why You Should Spend More Time Daydreaming To Boost Creativity
April 16, 2021 09:00 - 5 minutes - 4.99 MBDaydreaming is fun. If you’re a creative person, it’s also surprisingly productive. So why don’t we do it more often? The short answer is ego. While daydreaming IS productive, it doesn’t FEEL productive. That’s an important distinction when it comes to motivation. The brain gives far more weight to how you subjectively feel about something than to cold-hard facts about it. This is why you can’t simply recite airline safety facts to a person who’s afraid of flying. Subjective feelings overri...
How To Motivate Employees To Be Creative
April 14, 2021 09:00 - 5 minutes - 4.94 MBWhat drives creative people to do what they do and how can we motivate people to be more creative? This is a particularly important question for businesses. While an entrepreneur might start a company because they’re already motivated to innovate, they have far less control over the people they hire. There are 2 types of motivation that dominate creativity research: Intrinsic and Extrinsic motivation. Intrinsic motivation is when we are motivated from the inside. We’re intrinsically motivat...
How “I Can’t” Destroys Creativity (Constraints)
April 12, 2021 09:00 - 5 minutes - 4.83 MBIn an earlier episode, we talked about how constraints guide your creative work. To refresh your memory, constraints are the boundaries that are placed on a product. Constraints are how we ensure that our creative work is not just unique, but useful as well. When we correctly define our constraints, we understand the full scope of the problem. We’re about to say, if I do X, Y, and Z, I should be able to create a product that will be useful to others. Many of those constraints come from the ...
2 Creative Skills of Prehistoric Humans
April 09, 2021 09:00 - 13 minutes - 12.6 MBThe history of civilization is the history of creativity. You cannot talk meaningfully about the past without bringing up the most important people and inventions of the time. We are here today because of the creativity of the past. Creativity and culture are inseparable. In no small way, creative people are responsible for the world around us. From time to time in this podcast, I’m going to highlight different people, inventions, or time periods important to creativity. While I don’t inten...
Creativity Without Stress: How Elaboration Helps Us Create Without Worrying
April 07, 2021 09:00 - 5 minutes - 4.93 MBIdeas don’t pop into our heads fully formed and ready to launch. The process from initial idea to a finished product worthy of other people’s attention can be a long one. Each idea develops over time. Your very first attempt at a creative idea will likely only capture the general feeling of what you’re after. Your earliest work tends to be very abstract in nature. There are general ideas you’d like to pursue, but you’ll likely find yourself with very few concrete ideas to work with. This is...
Instant Motivation: How Focus Influences Our Creativity
April 05, 2021 09:00 - 4 minutes - 4.05 MBWhat you focus on determines how you feel. When you think about happy memories, you’ll naturally feel happier. When you think about the awful thing someone did to you in the past, before long you’ll start feeling that in your body. Your attention determines how you feel. When we’re creating, our focus powerfully shapes our motivation. When we focus on how large a project is or how there are so many moving parts that something is bound to fail… whenever our focus is predominately on somethin...
PerceptGenesis
April 02, 2021 09:00 - 13 minutes - 12.5 MBInnovative people spend so much time questioning the assumptions of their industry, but they rarely question their own assumptions and belief systems with the same level of scrutiny. How you perceive the world has a huge influence on your personal and professional life. Those perceptions come together to form beliefs, and those beliefs have a huge impact on the actions we take. Percept-Genesis is the process we use to assign meaning to the world. Your brain has 2 complimentary strategies fo...
PerceptGenesis: How Mental Labels Influence Creativity
April 02, 2021 09:00 - 14 minutes - 13 MBInnovative people spend so much time questioning the assumptions of their industry, but they rarely question their own assumptions and belief systems with the same level of scrutiny. How you perceive the world has a huge influence on your personal and professional life. Those perceptions come together to form beliefs, and those beliefs have a huge impact on the actions we take. Percept-Genesis is the process we use to assign meaning to the world. Your brain has 2 complimentary strategies fo...
Change Your Mental State To Boost Your Creativity: How Emotions Influence Creativity
March 31, 2021 09:00 - 4 minutes - 3.99 MBCreativity is just as much an emotional process as it is a cognitive one. Creativity isn’t just WHAT you’re thinking, it’s HOW you’re thinking. The emotional state that you’re in when you create powerfully influences your process, which, of course, determines your outcome. Being a stand-up comedian made this really easy for me to notice. I’m not paid to write comedy. Nobody cares if I spend 8 hours a day writing new jokes to tell on stage or if I go on stage and improvise everything I say o...
Marketing Creativity: Introverts & Extroverts
March 29, 2021 09:00 - 5 minutes - 4.74 MBSome of us are shy introverts, some of us are outgoing extroverts, but we all need to market our creativity. Marketing is always a tough topic for creative people because the skills the we use to create our products is different from the skills we use to market them. Introverts who are creative tend to be very good at the early stages of the creative process. They can find a quiet area and lots of time to thinking through their ideas. Extroverts tend to be better when it comes to marketing...
Why You Can’t Rush Creativity: Incubating Creative Ideas
March 26, 2021 09:00 - 10 minutes - 9.55 MBIdeas are like stupid children, you need to give them a chance to grow up before you’d actually want to be seen in public with them. Of course, I’m not a father, so perhaps I’m wrong. Incubation is about giving your ideas time to mature. When you incubate a problem, you’re allowing your subconscious mind to weigh in. Have you ever struggled with a problem, decided to go to bed, and then woke up in the morning with the perfect solution? It happens all the time. You can thank your subconsciou...
How Contradictory Personality Traits Lead To Creativity
March 24, 2021 09:00 - 7 minutes - 6.82 MBOne of the most fascinating aspects of the creative personality is how often creative people have contradictory personality traits. Creative problem solving is incredibly difficult. There are so many moving pieces that it’s hard to know what to even try. This is why so much advice centers on shifting your perspective. Look at the problem from the top, then from the bottom, then from the inside. Each change in perspective is attempts to find a problem’s weak point. This is how it works when u...
How Dissatisfaction Guides Our Creativity
March 22, 2021 09:00 - 4 minutes - 4.47 MBCreativity leads to change. Innovators change the way the world works. In recent years, they’ve radically changed how we connect with others, how we purchase things, how we find entertainment, and more. Long before these innovations hit the market… long before the creative insight occurs, you’ll find a creative person who not happy with the way things are being done. Dissatisfaction is a major driving force when it comes to creativity. There are many reasons why dissatisfaction is importan...
Steve Martin’s Creativity: The Rebel’s Rebel
March 19, 2021 09:00 - 14 minutes - 13.5 MBSteve Martin is one of my all-time favorite creative people. What makes him so special is that he somehow managed to rebel against a group of comedians who were themselves in a rebellion. He became the most financially successful stand-up comedian of all time, selling out arenas years in advance. He was one of the first rock starts of comedy. In the process, he developed an entirely new genre of stand-up comedy, known today as anti-comedy. Anti-comedy is the art of being so unfunny, that you...
Why We Struggle To Think Creatively: Over-Inclusive Thinking
March 17, 2021 09:00 - 9 minutes - 8.98 MBThe labels in your head are destroying your creativity. The human brain loves it when it can classify everything into nice, neat, little boxes. It loves organizing information. This is what its good at. But this can be a huge problem for creative people who love combining ideas together. When ideas are too organized in the brain, we call it over-inclusive thinking. Think of it as the tendency for creative people to focus too much on what makes things different that they don’t realize why th...
Experiments: Your #1 Tool For Creative Thinking
March 15, 2021 09:00 - 5 minutes - 5.02 MBExperimenting is one of the most important actions you can take as a creative person. What I love most about running an experiment is that it implies that you don’t know what will happen. You might have a guess, but you aren’t sure. Experiments require that we put down our ego. We say “I’m not sure what will happen, but I’m willing to find out.” If you want to explore the unknown or be an innovator, get comfortable with experimentation. The more original your idea is, the less prior knowle...
Maslow's Hierarchy (For Creatives): How To Be a Happier, Creative Person
March 12, 2021 10:00 - 7 minutes - 7.02 MBMaslow’s Hierarchy of Needs is one of the most groundbreaking theories of human psychology. It posits that human needs are hierarchical. We must satisfy the lower needs before we can satisfy the higher needs. There are 5 groups of humans needs. From the lowest to the highest, those needs are: 1- Psychological Needs (food, water, warmth) 2- Safety Needs (physical safety) 3- Belongingness and Love Needs (Friends, intimate relationships) 4- Esteem Needs (prestige, accomplishments) 5- Self-...
Identity: How Protecting Your Ego Kills Your Creativity
March 10, 2021 10:00 - 19 minutes - 17.7 MBHow do you view yourself? What identity have you created for yourself? When you tell yourself the story of you, what do you say? What experiences have shaped you? What beliefs do you hold? What values guide you? Your answers to all of these questions make up your identity. They are what psychological researchers would call your “Self-concept.” Your identity plays a massive role in your life, but it does so in the background. We don’t explicitly say “I’m a kind person, so I’m going to help t...
The God-Like Power of Creativity: The Power To Create Or Destroy
March 08, 2021 10:00 - 6 minutes - 6.07 MBAs a creative person, you hold the power of the gods. You hold the power to create and destroy. The product of your creativity can send powerful companies to the knees. At its height, Yahoo was worth over 125 billion dollars. A few years later, Yahoo crumbled and lost 96% of its value. The sale of Yahoo is known as the saddest deal in the history of the tech industry. Let me put this into perspective. If you took your car, melted it down into a solid block of metal, and then sold the metal,...
Taking Risks: Unlock Your Creativity By Letting Go
March 05, 2021 10:00 - 13 minutes - 12.7 MBCreative people are risk takers. We invest time, energy, and oftentimes a lot of money pursuing our ideas. Ideas that are not guaranteed to work. Creativity researchers have identified risk taking as one of the most important aspects of the creative personality. Simply put, if you’re not willing to take risks, you’re not going to be a highly original thinker, or, at least you want get those highly original ideas in front of the public. People who are too shy to take risks, tend to not be cre...
Imagination: The Most Productive Creative Tool (That You're Not Using Enough)
March 03, 2021 10:00 - 6 minutes - 6.08 MBHow often do you sit down and allow your imagination to run wild? Using my imagination is one of my favorite parts of the creative process. When I write comedy, I spend very little time actually touching the keyboard. The vast majority of my time writing is spend playing around with ideas in my imagination. It’s only after I find something interesting in my imagination that I actually write it down and begin working with it. Using your imagination is intensely enjoyable. Think of it as a fo...
Unexpectedly Awesome: Court Serendipity To Innovate
March 01, 2021 10:00 - 9 minutes - 8.48 MBYou don’t need to take control of every single aspect of your creativity. Make room for something unexpectedly awesome. Oftentimes, as creative people we love making decisions. We tend to be really competitive people, so we love pushing forward. While being competitive can be helpful, it also focuses us a bit too much on the path ahead of us. We get so focused on trying to win, that we end up missing the original ideas that would actually help us. The more competitive you are, the more you’l...
How Schedules Boost Creativity
February 26, 2021 10:00 - 7 minutes - 7.32 MBIt might seem counter-intuitive, but habits and schedules can be incredibly beneficial to creativity. Creative people do the unexpected. They mix things up. They expose themselves to new ideas and incorporate them in fresh and interesting ways. On the other hand, schedule and habits invite the expected and mundane into our lives. The reject fresh and interesting ways of doing things… how could these two things possibly get along? All of these activities require a lot of energy from the brai...
Is "Right-Brain Thinking" Even A Thing?
February 24, 2021 10:00 - 6 minutes - 6.01 MBSay goodbye to the "I'm not a right-brain thinker" fallacy. Today, we’ll look at the differences between the left and right side of the brain and what it means for our creativity, before finishing with an easy to way apply these ideas in your own creative process. The left hemisphere of your brain specializes in analytical thinking. It’s good at breaking ideas apart and studying them closely. The right hemisphere specializes in holistic thinking. It’s better at the big picture. Brain scan...
What Makes Goals Motivating?
February 22, 2021 09:00 - 7 minutes - 7.23 MBWhat makes a goal motivating? Today, we’ll talk about a really simple way of understanding motivation. When you think of your goals, how much do you trust yourself to execute your plan. This is called self-efficacy, and it plays one of the most important roles in motivation. Self-efficacy is the belief that you have the ability to succeed. People who have self-efficacy see themselves in the driver’s seat of their life. The value of your goal depends on two things: How important is the outc...
Knowledge & Creativity: That Time Henry Ford's Argued In Court That He Wasn't Stupid
February 19, 2021 09:00 - 7 minutes - 6.51 MBIn the summer of 1919, Henry Ford was placed on the witness stand ready to be questioned by a defense attorney for the Chicago Tribune. It was an odd case to be in court, even by today’s standards. Ford was suing the Chicago Tribune for slander. Specifically, for being called an ignorant anarchist. The defense set out to prove that Henry Ford was ignorant by asking him questions about American History, questions that Henry Ford was rarely able to answer. The court transcripts become popula...
What Makes Art "Useful" to People?
February 17, 2021 09:00 - 6 minutes - 5.68 MBThere are two components to every creative idea: Usefulness and uniqueness. Both can be gray areas for people. What makes something useful is subjective. What’s useful to me isn’t necessarily useful to another person. Artwork is a great example. While I recognize that abstract forms of art are highly valued by some people, I can’t actually see the value in it myself. To me, they seem like blotches of paint with no real purpose. But others see beauty in them. Neither of us are right or wrong...
Feedback: Getting & Using Feedback To Improve Creative Flow
February 15, 2021 10:00 - 11 minutes - 10.5 MBWhat allows a writer to get into a groove and churn out page after page of their story while the beginner find themselves frustrated with writer’s block and second-guessing themselves? A lot of it comes down to feedback. Feedback is how we figure out if we’re moving closer to our goals. When we’re moving closer to our goals, we feel inspired to keep taking action. When we’re missing our goals, feedback invites us to correct course. Without feedback, we’re a boat sailing in the ocean without ...
Amor Fati: Love Your Fate
February 12, 2021 09:00 - 11 minutes - 10.6 MBAmor Fati translates into the "Love of fate.” Whatever happens in life, wherever you find yourself right now or tomorrow, love it. Getting angry at the world is useless. It does nothing to change the world and it makes you miserable in the process. Loving your fate doesn’t change the world either, but its not supposed to. It’s suppose to change you. And if you practice it consistently, it will. Creativity is one of the most energy-intensive activities for the human brain. To be creative, y...
Do The Opposite: Creativity Techniques For Original Thinking
February 10, 2021 05:00 - 7 minutes - 6.82 MBOne of the easiest ways to ensure that your idea is unique is by simply doing the opposite of what others are doing. Every idea is made up for smaller ideas. In creativity research, we call these ideas “components.” Think of a component like a Lego piece. You can build whatever you like with them, but you need to have enough pieces, and you need those pieces to fit together. How good your overall idea is doesn’t depend on any single piece. It depends entirely on how those pieces fit together...