What it takes to stand out on LinkedIn

For B2B companies that are taking a digital first approach; meeting their clients where they are and creating an experience for them to engage and ultimately partner, this takes place on
LinkedIn. Some are playing the long game and doing it well, while others are looking for the
quick wins, pitching too soon and damaging their reputation.
With 740M users, it is easy for your message to get lost, your voice diluted by the masses and
your brand unrecognized by your target audience.

In my conversation with Marc W. Halpert, LinkedIn trainer, coach and evangelist, author,
multipreneur, he shares what it takes to stand out on LinkedIn with an underlying focus
on knowing your Why. Listen to our conversation where we tell our unique story of meeting in Simon Sinek’s “Know your Why” course and how it led to us supporting each other on LinkedIn.

[5:40] The importance of knowing your Why
[7:03] Give more than you get
[8:16] How to write with emotion, leveraging your why
[9:25} What you should have on your LinkedIn profile
[12:15] Using your why to get referrals
[13:45] What is the Japanese philosophy Ikigai, get to the core of why you do what you do
[18:10] What role does vulnerability plan in your LinkedIn posts
[20:25] What should you be posting on LinkedIn, hint…story telling
[26:45] Asking for referrals, why should we do it?
[37:20] Content is king, what should I be doing?
[42:33] Vanity metrics what should I be concerned with?
[47:15] New feature on LinkedIn
[53:58] 3 things to get started on the path to game changing results with LinkedIn

Resources:
Simon Sinek- Know your Why, TED Talk
https://www.youtube.com/watch?v=_-fdJzvpX60

Connect with Marc
linkedin.com/in/marchalpert
[email protected]

Blog subscriptions: https://connect2collaborate.wordpress.com/todays-linkedin-nugget/
Author of “LinkedIn Marketing Techniques for Law & Professional Practices,” published
by American Bar Association at www.shopaba.org, Amazon, and Barnes and Noble. Look
for the second edition coming Spring 2021!
 
Self-published: “You, Us, Them: LinkedIn Marketing Concepts for Nonprofit
Professionals Who Really Want to Make a Difference,” in paper or Kindle, with an accompanying online e-course. Order at https://connect2collaborate.wordpress.com/nonprofitcourse/.
 
Now available: “LinkedIn for Baby Boomers (and other encore career changers),” an
online e-course package of materials. More details/order: https://wp.me/PT2tC-6kU.
 
JUST RELEASED: “Your First Career Position: Best In Class Program” a 4+ hr video
course I co-wrote designed for college grads to win that all important first job: best techniques in resumes, cover letters, Linkedin profile, interviewing, and networking, for branding success in the recent #newnormal. 
jobmarket: https://thebestinclass.thinkific.com/courses/program

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