How Inbound marketing moves the SEO needle with Chris Herbert

K2 Sales Podcast

English - April 06, 2021 04:00 - 50 minutes - 34.5 MB - ★★★★★ - 1 rating
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Previous Episode: What it takes to stand out on LinkedIn

Next Episode: Want to know how to be more engaging in a virtual selling environment?

Many sales people are struggling to compete with outbound marketing strategies, a push
system, pushing our customers towards us with an outbound reach. This is a very noise space.

As a result, people are turning to a pull system, drawing prospects to them with an inbound
approach, typically content creation to improve their visibility, attract leads and
increase their positioning to ultimately be found on the first page of google.

How do we know what’s working, how do we measure our progress? know what to do more or
less of? What SEO metrics should we focus on, what do we bench mark against?
In my conversation with Chris Herbert, Co-founder of Silicon Halton, CEO of MI6 agency discuss various approaches to Inbound marketing and what is working well.

How following MI6’s ABC framework will increase traffic to your website.
[9:40] one to one marketing
[13:52] Two ways to market digitally
[17:15] How to make your customer want to hear from you
[19:24] Components of Inbound marketing
[22:22] Search engine marketing
[26:00] Create content first of find searchable words and reverse engineer content?
[29:55] Content is king
[33:40] Is your company producing content?
[35:50] Technology and marketing
[37:43] Why blended diverse teams produce better results
[39:14] What action do you want people to take from your website?
[41:14] What metrics should we be focusing on? ABC Framework
[42:09] Google Analytics
[47:48] Evaluating the competition
[48: 21] What baby steps can I take to start improving my position on Google

To connect with Chris:
https://www.linkedin.com/in/chrisherbert/
https://www.mi6agency.com/

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