189 The 3 Parts of a Powerful Podcast Call to Action
Just One Tip from Your Podcast Performance Coach
English - August 08, 2023 09:22 - 6 minutes - 10.8 MB - ★★★★★ - 42 ratingsMarketing Business Entrepreneurship podcastcoach podcastmarketing podcastingtips launchapodcast podcasting podcastingforbusiness timwohlberg Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
You want action? You better ask for action. And you better ask right! I'm talking about the keys to dropping an effective call to action in your podcast.
You know, it's surprising how often I come across podcasters who either skip or mess up the call to action in their shows. So, let's fix that!
I've talked about the importance of the Call to Action before but today, I'm arming you with the tools you need to make your CTAs more effective. There are three critical components to include in every CTA: Why, What, and How.
First up is the "Why." Don't underestimate the power of this part. If you want your listeners to take action, you must tell them why. What's in it for them? Remember, it's not about you; it's about what benefits they'll get. If they understand the value they'll gain, they're more likely to act.
Next comes the "What." Never assume your audience knows what action to take. Be crystal clear about the specific action you want them to perform – whether it's visiting your website, subscribing, downloading, or anything else.
And finally, we have the "How." This is about going the extra mile to explain precisely how to take that action. A simple "download" won't cut it. Be detailed and make sure they know the exact steps to follow. When you provide clarity, your listeners will feel taken care of, and that's what we all want, right?
Now, here's a little secret: your call to action isn't always about sales. Sure, it could be, but it doesn't have to be every time. Match your CTA to the content of your episode, and you'll see better results. Context is key!
When you listen to this episode, pay attention to how seamlessly I weave my CTAs into the conversation. They are relevant to what I'm discussing, making them feel like natural next steps for you, the listener. No pushiness, no awkwardness – just logical next moves.
So, here's your challenge: incorporate CTAs where they make sense in your episodes. Tell your audience why they should act, what action to take, and exactly how to take that acton. I guarantee you'll see way more action!
Speaking of action, a recent client praised me for being the only podcast coach who offered actionable advice during a free coaching call. He loved that I was all about action. If you love action too, and you're ready to elevate your podcast, visit podcastperformancecoach.com and click the big orange button to book your free 15-minute coaching call with me.
And, don't forget to check out those two other episodes on powerful CTA's.
Here are the links I promised.
Click here:
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