Just One Tip from Your Podcast Performance Coach artwork

Just One Tip from Your Podcast Performance Coach

207 episodes - English - Latest episode: 10 days ago - ★★★★★ - 42 ratings

Your podcast is an extension of your brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice. At least that’s what it’s supposed to do. Too bad yours isn’t. Let’s fix that, in 5-minutes chunks.
Just One Tip is a podcast for podcasters looking to grow their authority and convert with greater ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can’t hear in your show. As a podcast coach he helps entrepreneurs build better podcasts for their business or brand from scratch or can re-rebuild or pivot an underperforming show.
In each 5-minute episode, Coach Tim offers up one quick tip that you can implement right away. From tech to content and performance to marketing – if you’re a business owner expecting your podcast to deliver some ROI (not to mention, ROE) then this is the podcast for you.
Not to mention grow your audience, generate leads and sales. Make your next episode better than your last starting now. Press play and subscribe.
Book a free-15-minute coaching call at https://podcastperformancecoach.com/

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Episodes

205 Podcast Script Tips: How to Improve Your Delivery and Performance

March 19, 2024 09:44 - 6 minutes - 9.54 MB

Great scripts can flop or flourish - the difference is in the delivery. And, the secret to a well-delivered script is what you're looking at when you read. In this episode, I'm sharing my top tips for marking up your script to get you the best, most engaging performance possible. This is the art of script delivery and it's a game-changer for any podcaster. Learn how to transform your scripts from dull to dynamic with insider secrets I've gleaned from over 30 years in broadcasting. Whet...

204 Bored with Podcasting? Here's How to Tell if It's Time to Quit Your Podcast

March 05, 2024 10:33 - 5 minutes - 7.92 MB

Feel like your once-passionate podcast is turning into a chore? Maybe it's time for a podcast divorce? Don't kick your show to the curb just yet - there may be a way to rekindle the flame and turn your show into a lead-generating, authority-boosting marketing machine (without the love loss). This episode was inspired by one of my recent clients who reached out to me because he was bored. After a few hundred episodes, he was no longer feeling the love. Wisely, he reached out before doing ...

203 Google Podcasts is Dead. Here's What Podcasters Need to Do to Get on YouTube Music Now

February 20, 2024 10:43 - 7 minutes - 10.5 MB

Looking for the links? CLICK HERE for FULL shownotes and ALL the links mentioned in this episode. Google Podcasts bites the dust, BUT your podcast can THRIVE! Discover the YouTube Music magic & explode your reach with my 3 ninja migration strategies. Hit play & future-proof your podcast NOW! In this episode, I'm giving you everything you need to know about the podcast player shakeup and why you need to be on YouTube Music, like, yesterday. We're talking: Why Google Podcasts is joi...

202 What's the Most Powerful Way to Start a Podcast Interview?

February 06, 2024 10:55 - 5 minutes - 8.17 MB

Don't Blow Your Interview with the First Question! Instead, Captivate Your Audience from the Start In this episode, I want to convince you to NEVER start an episode with a LAME question again becasue it's killing your podcast. Have you ever used these open-ended fluff-questions like, 'How did you get started?' 'Tell us about yourself' and 'What got you into this?' They're generic, bore our listeners, and leave your guest floundering. These open-ended prompts lead to messy answers and u...

201 5 Ways to Pivot Your Podcast for a Better Return on Your Investment

January 23, 2024 10:45 - 10 minutes - 14.4 MB

REALITY CHECK. If your podcast isn't performing or your business is changing, it may be time for a podcast pivot. From niche mastery to audience shifts, I reveal the secrets to skyrocketing downloads, leads, and sales. In this episode, we look into the power of the podcast pivot.  Discover how to pivot strategically, whether by narrowing your topic, targeting a specific audience, shifting your current audience, changing your show format, or refining your podcast's intention. These ...

200 What Are Successful Podcasters Doing to Win at Podcasting

January 09, 2024 10:45 - 10 minutes - 15.8 MB

Ready to transform your podcast into a business-booming tool? In this special 200th episode, I share what I've learned from 7 years of podcasting success. Discover the secrets my clients use to grow their authority, generate leads, and convert effortlessly. Highlights of this Milestone Episode: 1. Building Your Business Foundations: Align your podcast with your existing business. Learn why clarity about your business's purpose and target audience is the first step to podcast success....

199 Unlocking Podcast ROI: The Power of Dynamic Ads

December 26, 2023 10:44 - 8 minutes - 13 MB

Should you put ads in your podcast if the whole point is to increase your authority and drive traffic to your business? Normally, it's a steadfast Heck No from me but I've got one caveat: dynamic ads. In this episode, I explain how dynamic ads can increase your podcast ROI without compromising your message or your brand integrity. Many of my clients have made the switch and it's given me a lot of insight into how to optimize this tool while staying on track with your podcast mission. ...

198 Is Your Podcast Making Listeners Cringe? Learn to Banish Mouth Noise Now!

December 12, 2023 10:30 - 8 minutes - 13.2 MB

In this episode, we explore the real impact of mouth noises on your listener's experience. Ever had someone eat too close to your ear? Imagine subjecting your audience to that. The University of York's survey reveals that 71% of podcast listeners use headphones, making mouth noises more pronounced than ever. But fear not! We don't just talk about the problem; we offer practical solutions. From identifying different mouth noises to finding the right level of mouth moisture, we've got yo...

197 How to Tap Into the Power of Storytelling in Your Podcast

November 28, 2023 10:33 - 6 minutes - 11.1 MB

Transform your podcast from 'meh' to 'mind-blowing' with the power of storytelling! Dive into the magic of classic storytelling in this episode and discover how to captivate your audience, build connections, and make your podcast unforgettable. In a world saturated with podcasts, standing out is crucial. It's not just about information; it's about the connection you forge with your audience. Stories are the key to achieving that connection and leaving a lasting impression. In episode 1...

196 How to Benefit the Most from Podcast Guest Exchanges

November 14, 2023 10:33 - 7 minutes - 11.8 MB

Podcast guest exchanges can be a powerful marketing strategy — when done right. You've probably heard about the benefits of exchanging guest appearances, but let's face it, it's not always smooth sailing. In this episode, I guide you through the intricacies so you can optimize guest exchange opportunities, without wasting your precious time. So, what exactly is a podcast guest exchange? It's when you invite someone to your show, and they reciprocate by inviting you to be on their show. It'...

195 Your Podcast's Critical First Impression (and How to Nail It)

October 31, 2023 09:23 - 7 minutes - 12.3 MB

Will your listener's first impression of your podcast also be their last? You only get one chance for a first impression. **The Listener's Journey: It Starts Before They Press Play** Your listener's journey kicks off long before they even hit that play button. They're on a quest, seeking an expert or a solution to their specific problem. They're turning to platforms like Google, YouTube, and, of course, podcasts. It's the same way most of my clients find their way to me when they're read...

194 5 Mistakes Podcasters Make with Their Microphone (and How to Fix Them)

October 17, 2023 09:54 - 9 minutes - 14.4 MB

I have 5 key tips on how you master your microphone and make your show sound even better. Sorry if this bruises your ego but they're probably multitasking while listening to your podcast. They could be doing household chores, walking the dog, or commuting. If they have to strain to hear what you're saying, your podcast instantly becomes annoying. Was that your goal? No, no it wasn't. So, let's stop annoying your listener and give them the sound quality they deserve! In this episode, I br...

193 5 Content Hacks So You Never Run Out of Podcast Episode Topics

October 03, 2023 09:22 - 7 minutes - 11.9 MB

Have you ever thought 'I'm going to run out of podcast topics!'? Maybe it's kept you from launching a podcast? Ideas-endurance is a real concern. But, if you think you could only come up with 20 topics, hit play! In this episode, I share how to transform those initial 20 topics into a limitless fountain of on-brand, purposeful content. The goal? Making your podcast a major marketing powerhouse. Here's the thing: If you're using your podcast to build authority, you don't need 200 dive...

192 How to Make Your Content More Relatable for Your Listener with One Simple Phrase

September 19, 2023 09:44 - 7 minutes - 11.5 MB

Want a podcast that builds authority? Make it relatable. In this episode, I share a simple phrase that can do just that. If your podcast aims to boost your authority and business, I get it... but what about your listeners? Unlocking Relatability: The Key to Building Authority You're definitely a smarty pants - an expert, a thought leader. But here's the snag: Many podcasters alienate their audience, talking over their heads and eroding trust. Let's cut that out. Discover the Relatabi...

191 Top 5 Productivity Tips You Should be Doing Right Now with Your Podcast

September 05, 2023 09:45 - 7 minutes - 11.6 MB

Suddenly, your podcast has turned into a time-sucking monster. Let's tackle the common woe with my top 5 podcast productivity tips. Finding efficiencies and production hacks comes up from time to time with our clients so it was no surprise when one of them (who recently ushered a tiny human into the world) as for some tips. Juggling everything with her business, parenthood, and podcasting was suddenly feeling like too much but there was no way she was giving up her best lead generator. T...

190 Should You Start A Podcast for Your Personal Brand

August 22, 2023 09:22 - 6 minutes - 10.5 MB

If you've got a personal brand, having a podcast is like adding rocket fuel to your brand's growth. But hold on, even if you're rocking a podcast already, there's gold in this episode for you too. Freelancers and service-based businesses, you're not left out – dive in, because I'm about to reveal the ultimate ways a podcast can transform your brand's destiny. First things first, let's set the stage. When I say "personal brand," I'm talking about that business driven by the magnetic force o...

189 The 3 Parts of a Powerful Podcast Call to Action

August 08, 2023 09:22 - 6 minutes - 10.8 MB

You want action? You better ask for action. And you better ask right! I'm talking about the keys to dropping an effective call to action in your podcast. You know, it's surprising how often I come across podcasters who either skip or mess up the call to action in their shows. So, let's fix that! I've talked about the importance of the Call to Action before but today, I'm arming you with the tools you need to make your CTAs more effective. There are three critical components to include in...

188 Shut Up and Listen - Podcaster Interview Best Practices

July 25, 2023 09:41 - 6 minutes - 10.1 MB

If you interview people on your podcast you need to constantly be improving your podcast interview skills. In this episode, I dive into the art of interviewing, which goes beyond asking good questions. It's about creating engaging conversations and extracting valuable insights from your guests. So, get ready to make your podcast unmissable with these 5 essential tips to become a better interviewer. Tip #1 - an interviewer's greatest skill is to know when to be quiet and actively listen. Ye...

187 The 1 Thing 90% of Podcasters Don't Do That Hurts Their Podcast Authority

July 11, 2023 09:33 - 6 minutes - 11.2 MB

There's one key practice that I've noticed the majority of podcasters neglect. It's something that puts them at risk of wasting time, sounding like amateurs, and subjecting their listeners to sub-par audio. Can you guess what it is? Testing. Yes, testing your microphone and system before you hit that record button. It might seem obvious, but you'd be surprised how many podcasters skip this step. And the result? Terrible audio that could've easily been avoided. Believe me, I've had countl...

186 Email Marketing Strategies to Boost Your Podcast ROI

June 27, 2023 10:00 - 6 minutes - 10.2 MB

What if the key to monetizing your podcast wasn't actually within the podcast itself? It's not a riddle, well, it's sort of a riddle but I reveal the answer in this episode. Many entrepreneurs with podcasts understand that their shows are powerful tools for driving sales in their businesses. But there's an even more potent strategy that goes hand in hand with your podcast. I'm talking about the often underestimated power of email marketing. Before you brush it off as outdated, let me ass...

185 Why Your Podcast Guest Intros Suck (Steal this Pro Guest Intro Format)

June 13, 2023 09:45 - 7 minutes - 12.2 MB

In this episode, I share the very simple podcast guest intro format that I learned from 30+ years in radio and 10 years in podcasting. Click play - Your listeners will thank you. Here's what's not in the perfect guest intro — aka the most heinous crimes committed against guest intros. First, reading your guest's bio from their website—lazy and unimpressive. Don't waste my time with all of their accomplishments if they don't have anything to do with why I showed up as a listener. Se...

184 5 Reasons to Podcast for Your Business (Pick One)

May 30, 2023 09:22 - 7 minutes - 12.2 MB

If you're podcasting for your business, you need to have a reason. Without a clear reason behind your podcast, you'll miss out on the incredible benefits it can bring to both your listeners and your business. In this episode, I reveal the 5 most common reasons why entrepreneurs choose podcasting as a marketing tool. Not only that, but I also explain how understanding your purpose should shape your role as a podcaster. Brace yourself, because it might mean making a few adjustments to better...

183 The Top Reasons You Should Get Your Podcast on YouTube (Now!)

May 16, 2023 09:22 - 6 minutes - 10.4 MB

You might think of YouTube as that place for videos. This is why you might also think it's no place for an audio-only podcast. But, you're wrong and in this episode, I'm going to explain why you need to rethink YouTube and get your podcast on there, like NOW! As a podcast coach, I often get asked the question, "I'm on Apple Podcasts and Spotify, what else is there?" And while these are definitely the big players in the podcasting world, historically, YouTube is the future. Now, before I ...

182 The 7 Mindset Traps that Kill Podcasts (and How to Avoid Them)

May 02, 2023 09:23 - 8 minutes - 13.8 MB

Tired of people telling you success is all about mindset? Well, too bad because the success of your podcast is 100% on you having the right mindset. If you don't it could kill your podcast way before it's time. In this episode, I share 7 of the common mindset traps I see podcasters deal with plus I share the one antidote for all of them. As a podcaster, you might find yourself in one or more of these traps so you'll want to find out how to avoid them and escape them. Check out how common t...

181 The 6 Steps that Lead to Profitable Podcasting for Your Business

April 18, 2023 10:22 - 7 minutes - 12 MB

In this episode of Just One Tip from Your Podcast Performance Coach, I have a simple but powerful message for you: If your podcast isn't working - fix it! It's common for entrepreneurs to get excited about creating a podcast, but after launching it, they realize it's a lot of work with not many results. If that's you, don't hang up your mic in shame just yet because all is not lost. I've helped many podcasters tune up their shows and turn them into lead-generating and sales-boosting machin...

180 Unbiased Review of Focusrite Vocaster Two: Do Podcasters Need It?

April 04, 2023 09:30 - 8 minutes - 13.6 MB

In this episode I share my honest opinion of the Focusrite Vocaster Two and help you determine if it's the right audio interface for your podcast needs.   First, let me clarify that I bought this equipment with my own money and was not given it for free. I was hesitant to buy it because my previous interface, the Focusrite Scarlett 2i2, had just stopped working. However, I decided to give Focusrite another shot, and I'm glad I did.   The Vocaster Two is an audio interface that y...

179 Stuck in a Podcast Rut? Here's How One Client Got Out

March 21, 2023 10:30 - 7 minutes - 12 MB

If you're a podcaster who's stuck in a rut or you feel like your traction has hit a plateau, this episode is for you. Also, if you're a podcaster who's never been stuck in a rut - this episode is also for you because it's coming. Mwahhaha. Today’s tip is all about escaping the podcast plateau. If you're feeling stuck and like your show is going nowhere, it's time to do something different. I've noticed that a lot of podcasters who hit a plateau end up thinking they just need to push hard...

178 How to Prepare Your Podcast Guest to get the Best Possible Interview

March 07, 2023 11:30 - 6 minutes - 10.4 MB

Are you doing a good job at preparing your podcast guest to give a great interview? If you answer yes because you send them your questions in advance then we need to talk! As a seasoned talk radio expert, I'm here to tell you that this is a sure fire way to zap all of the fun and spontaneity out of the conversation. But fear not, my friends. There are still ways to prepare your guests without ruining the flow of the interview. In this episode, I'm sharing my top tips on how to get your g...

177 The Most Important Question to Ask About Your Podcast Goals

February 21, 2023 11:33 - 5 minutes - 8.94 MB

This might be the most important question for podcast success: to what end? As a podcast coach, I’ve met with hundreds of podcasters and many are stumped when asked about their podcast goals. They often believe the main goal of their podcast is to get more downloads, but I looooove to challenge that thinking by asking what the end result of those downloads is. While downloads matter to some extent, they're just the first step toward achieving bigger, more business-building goals like more ...

176 How Podcasters can Use (Not Abuse) AI without Compromising their Brand’s Authenticity

February 07, 2023 11:33 - 8 minutes - 13.3 MB

If you listen to my last episode on AI and Podcasting then you know that we, the human podcast hosts, don’t have much to fear in terms of being usurped by our AI counterparts. At least as long as we keep it authentic and personal.  That doesn’t mean we have to turn our back on AI. There are a lot of great AI tools for podcasters that can make your job a lot easier. But, if you use these tools poorly, the could have a really negative effect on your brand and even destroy all of that juicy ...

This Podcast Episode is 100% AI-Generated. Does it Suck?

January 31, 2023 11:03 - 5 minutes - 9.59 MB

This is how I generated it. I used: https://chat.openai.com/ .  Free to use (at the time of this episode). PROMPT Write a podcast script for an ai generated voice about how podcasts can be 100% ai created and nobody would ever know. tone is a bit sarcastic. Then I added: write it again with more sarcasm.   Next: Write the description that should be published on Apple Podcasts along with this episode, include a note that this episode including this description were 100% Ai-generat...

175 Will Podcasting Survive the AI Invasion? How Human Podcast Hosts Win Every Time

January 24, 2023 11:40 - 6 minutes - 11.2 MB

It’s an invasion! AI is going to take all of our jobs! Grab your homestead now while you still can… Okay, so it’s not quite time to panic about how Artificial Intelligence is going to decimate the economy and take all of our jobs.  But, it is time for us podcasters to pay attention because AI can help us but it can also hurt us. It’s actually such a big topic that I’m dedicating two episodes (and a bonus episode in between) to it. Stay tuned for part two and AI’s contribution.  In this...

174 3 Ways Your Podcast Tagline Could be Working Harder for Your Podcast

January 10, 2023 11:36 - 6 minutes - 11.1 MB

There’s a little something called the tagline and in this episode, I’m going to help you figure out if your podcast needs one, what you should be including in that tagline, and how to turn it into an important part of your podcast SEO strategy.  And, if you already have a tagline - keep reading (or listen to this episode) to make sure it’s as powerful as it can be. First things first… what is a podcast tagline? It’s quite simply an extension of your podcast title. You might think of it a...

173 How to Make Money from Podcasting

December 27, 2022 11:40 - 9 minutes - 12.7 MB

I’ve met my fair share of podcasters with dollar signs in their eyes. And fair enough - podcasting takes a lot of time and energy … when you do it right. So, why shouldn’t you get paid? Why shouldn’t you want some podcast ROI?  Want to know how to make money from podcasting? There are two main ways to earn money from your podcast so you first need to figure out which camp you’re in.  2 Ways to Make Money Podcasting When it comes to making money from your podcast you should think about ...

172 5 Sure Signs Your Business and Podcast Are Dangerously NOT Aligned

December 13, 2022 11:30 - 8 minutes - 13.6 MB

Get your PODCAST TUNE-UP now! Podcasting seems like a fun idea and what-the-heck, it’ll be great for my business.  After speaking with hundreds of podcasters, I’m convinced that this exact thought is what lead them to start their podcast.  And I agree.  It is fun.  And it can be great for business.  The problem is that most podcasters stop thinking about their business as they double down on the fun (or frustration) of podcasting.  And then, they’re 12 or 20 episodes in and rea...

171 How Consistency can Make or Break Your Podcast Success

November 29, 2022 11:30 - 5 minutes - 9.2 MB

Podcasters often think of their schedule when they think about consistency - and it's true, it is important to deliver your podcast on a regular basis. But, that's not the only way to benefit from being consistent with your podcast. In this episode, I outline three ways you need to be consistent if you want your show to be a success. Here they are: Publish Regularly The first way is, you guessed it, showing up when you say you will. That means, if you have a weekly podcast that comes o...

170 The 6 Most Common Industry Lies Podcasters Shouldn't Buy Into

November 15, 2022 11:30 - 10 minutes - 16.2 MB

Podcasting is easy. Just grab a mic and go. Lots of people are making tons of money podcasting.  These are lies. Or at best, half truths.    In this episode, I get real with you about some of the harmful industry lies being told to podcasters. But don’t worry, it won’t be a total downer because I also share ways to make these lies true, somehow.  Let’s get to the key myths or half truths I hear all the time.  This episode was inspired by an ad I heard and it bugged me. Okay, it...

169 Top 5 Ways to Improve Your Podcast Recording Space

November 01, 2022 10:33 - 8 minutes - 12.9 MB

Great content, check. Professional mic, check. But your podcast still sounds like crap? It could be where you’re recording.  Let me tell you something you may not want to hear if you’ve spent a lot of money on a mic (or any money, for that matter). Even the most professional-level mics will sound like crap in a bad environment.  So, what makes a space bad for podcasting? The number one thing is going to be the acoustics of your podcast studio. Specifically the level of reverberation or h...

168 The Top 5 Mistakes I Made with My First Podcast

October 18, 2022 10:00 - 6 minutes - 10.7 MB

I don’t want to alarm you but, ahem, I do make mistakes. Not many. Like, maybe 5 in my whole life.  But, like all entrepreneurs, I’ve learned from the ones I’ve made so in this episode, I thought I would share the ones I made when I launched my very first podcast which I launched way back in 2015. These are pretty common mistakes and despite having decades of experience in Radio, I still made them. Here are the 5 key mistakes I made creating my first podcast:   Picking the Wrong Podca...

167 How to Pull Stories from Your Podcast Guests that will Wow Your Listeners

October 04, 2022 10:00 - 4 minutes - 7.86 MB

Do you spend hours in conversation with your guests just to get one juicy story out of your guests? Have you ever wondered how talk show hosts and professional podcasters manage to get the best stories out of their guests in such a short time?  It’s not magic. It’s called pre-production.  In the world of NPR or late night talk shows, there’s a team of people making sure that the host knows just the right thing to ask the guest to trigger the perfect story. You know, that funny anecdote o...

166 How to Avoid the Annoying Podcast Mic Fade

September 20, 2022 10:30 - 7 minutes - 12.8 MB

You've heard of podcast fade (when eager new podcasters can’t keep up the pace and their show dies away), but I'm hearing a lot of podcast mic fade. This is when the host’s (or guest’s) voice slowly drifts off.  Let’s talk about what this means to your listener - after all, the show IS all about them and their experience. In a best case scenario, the listener is let down as you start to fade away. Their excitement about listening is drifting off along with your voice.  In a worst case sc...

165 How to be as Successful as Joe Rogan in Podcasting

September 06, 2022 10:30 - 7 minutes - 12.5 MB

I talk to a lot of podcasters in my free 15- minute coaching calls and hands down the most common thing I hear from podcasters is that they want Joe Rogan level success in their podcasting niche.  Seriously, this is the most common goal I hear from podcasters. And, I get it. Who wouldn’t want to have a show where you seemingly show up, turn on your mic, party with interesting people, and then get paid millions of dollars? I’ll take that gig. But, here’s the thing. Nobody is handing out...

164 Does Your Podcast Suck Because of the Same Old Boring Questions?

August 23, 2022 10:33 - 7 minutes - 12.4 MB

Sometimes I listen to a podcast and I can almost see the questions the podcast interviewer is asking. I picture them clutching to these questions like it’s a floating door next to the almost sunk Titanic.  Somewhere, someone in the podcasting world told people to create 5-8 stock questions and ask every guest the same questions. I get it. It offers consistency. And, I will admit, it has worked for some. But, I’m sorry to report, it doesn’t for most.  And, if I’m being totally honest (and...

163 Do you Need to Rethink How you Handle Your Podcast Microphone?

August 09, 2022 10:33 - 8 minutes - 11.2 MB

Get your grubby hands off me!  If your mic could talk, that’s what it would be saying. There is one time and one time only that you should be touching your mic and that is when you are setting it up at exactly the right position. Listen to https://podcastperformancecoach.com/001-podcast-mic-placement/   Watch this podcast mic placement video: https://youtu.be/TuQxy7shV3Y   And this podcast mic placement video: https://youtu.be/0W7B7kxQdmc   Once your mic is set, you need...

162 Has Your Podcast Lost its Magic? This Might Be Why

July 26, 2022 10:30 - 5 minutes - 9.89 MB

There’s this thing that happens to athletes when they over train. They over-analyze every stroke, swing, or step. They start to overthink what they are doing. Their motions and reactions become too premeditated, too stiff, too awkward. The pressure to perform mounts… and then, usually when it really matters, they choke.  I hear something similar with podcasters. They don’t choke necessarily, they just stop sounding like themselves and their show starts to tank.  Now, don’t get me wrong. ...

161 Case Study: How She Launched and got 30,000 Podcast Downloads

July 12, 2022 10:30 - 7 minutes - 12.6 MB

Jayna Marie’s Promotion Plan Generated Massive Downloads in the First 30 Days It’s the dream. Launch a podcast and instantly have 30,000 downloads. ‘Huge downloads’ is certainly the most common goal I hear in my free 15-minute coaching calls! The problem is, it’s not a reality for most new podcasters. (And it might not even be the best goal… more on that further down).  But, one of my clients, Jayna Marie, recently pulled it off. She had an amazing launch for her podcast Big Lash Energ...

160 What's the Most Effective Time in a Podcast Episode to Do a Promo?

June 28, 2022 10:33 - 5 minutes - 7.28 MB

Where do you put your promo? Are you asking for something right out of the gate? Do you like to sneak it in the middle? Or are you closing with your CTA? There are a lot of opinions about the best placement of your call to action and in this episode, I’m going to challenge you to shake things up a bit.  Now, I’m not a fan of hearing a call to action right off the top. I mean, come on man, I just got here and you’re already asking me to do something? It especially burns my nuts if you’re ...

159 Are You Throwing Away the Most Important Part of Your Podcast?

June 14, 2022 10:33 - 6 minutes - 10.7 MB

Just because you’ve said it 100 times doesn’t mean someone has heard it 100 times. And it certainly doesn’t mean you can toss it away like a 2 month-old iPhone. (Apple slam!) I hear this all the time. It happens in podcasts and in YouTube videos and, full disclosure, I recently got called out on it too!  Throwing away the most critical lines. You know, the ones that you say every episode? Calls to action like “subscribe”, and “download” and “visit my website”. Or, it might be your show p...

158 Why Having Your Podcast Guest's Name in the Episode Title is a Mistake

May 31, 2022 10:30 - 5 minutes - 9.29 MB

Make a sticky note and put this up in your podcast studio: The Weight is in the ‘Why’, Not the ‘Who’.  Let me help you decipher this one. The weight or the value of each episode comes from why someone would listen NOT who you have on your show.   Let that sink in. Why, Not Who.  The reason I wanted to share this with you today is because I see this mistake all the time.  I see titles that are just the guest’s name.  I hear people start an episode with something like 'My guest today...

157 Want a Better Sounding Podcast? Do This With Your Mic

May 17, 2022 10:30 - 5 minutes - 8.76 MB

So, you got the most expensive mic and you thought that would make you sound great. I have bad news for you. The best mic can still sound like crap if you’re using it wrong.  If you want to sound great, you need to have good mic technique. I explain all about proper mic placement in my very first episode.  And, I warn you about the biggest mistakes people make with their mics in episode 134 as well as getting the most out of your inexpensive mic in episode 42. Yep, working your mic is ki...

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