183 The Top Reasons You Should Get Your Podcast on YouTube (Now!)

You might think of YouTube as that place for videos. This is why you might also think it's no place for an audio-only podcast. But, you're wrong and in this episode, I'm going to explain why you need to rethink YouTube and get your podcast on there, like NOW!

As a podcast coach, I often get asked the question, "I'm on Apple Podcasts and Spotify, what else is there?" And while these are definitely the big players in the podcasting world, historically, YouTube is the future.

Now, before I dive into this, I want to acknowledge the impact that Apple has had on podcasting. They've been supporting podcasts since 2005, created their own app in 2012, and since 2014, it's been pre-installed on every iPhone. For almost two decades, Apple Podcasts was the dominant place to discover and listen to podcasts.

But here's the thing: nearly 75% of people listen to podcasts on their phone, and globally, Android phones represent over 70% of the mobile market. This means that the audience for podcasts is not just limited to those who use Apple products.

The third most popular platform for listening to podcasts is Google Podcasts, or should I say, YouTube Music. Google is rumored to be scrapping Google Podcasts altogether and moving them to YouTube Music.

Even if we leave the world of speculation and just deal with the facts of today - you can't deny that accessing 80 million premium YouTube users is well worth the effort.

Need a few more reasons to get your podcast on YouTube? For starters, YouTube is owned by Google, so having your podcast on YouTube can actually help with your SEO and increase your visibility online. Plus, YouTube is a great platform for building a community around your podcast. You can interact with your listeners in the comments section, create behind-the-scenes videos, and even live-stream your podcast recordings.

And let's not forget about monetization. YouTube has a built-in ad program that allows you to make money from your content (once you hit specific milestones). Plus, if you have a large enough following, you can also get sponsored and do brand deals.

I can tell you from personal experience that being on YouTube helps you reach potential customers. I've had clients who found me on YouTube. They'd never listened to any of my episodes on a traditional podcast player - it was a relationship started and nurtured entirely on YouTube.

"But Coach, I have a face for radio! I don't want to be on camera!" Surprise! You don't have to be on camera.

You can simply upload your audio with a static image or create some fun animations to go along with it. All of my episode videos have an animated waveform over my show poster. That's it. Plenty of people listen to YouTube instead of watching it - they treat it like a podcast already!

So, if you're not already on YouTube, why limit yourself? You can increase your exposure, access your audience, and potentially monetize your content with minimal effort. Your podcast host likely already has a one-click "publish to YouTube" button, so it's easy to get started.

If you're already on YouTube and want to take advantage of the new YouTube/podcast/music world, check out this video for details on how to do that. And if you need help getting started with your podcast or video podcast, we can help. My wife (and business partner) is a video confidence coach, so we've got you covered from all angles.

It's time to join the party and get on YouTube. Your potential customers are waiting for you, and the benefits are real. So what are you waiting for?

Youtube Podcasts: https://www.youtube.com/watch?v=feMd_GvZSf4

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