181 The 6 Steps that Lead to Profitable Podcasting for Your Business
Just One Tip from Your Podcast Performance Coach
English - April 18, 2023 10:22 - 7 minutes - 12 MB - ★★★★★ - 42 ratingsMarketing Business Entrepreneurship podcastcoach podcastmarketing podcastingtips launchapodcast podcasting podcastingforbusiness timwohlberg Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of Just One Tip from Your Podcast Performance Coach, I have a simple but powerful message for you: If your podcast isn't working - fix it!
It's common for entrepreneurs to get excited about creating a podcast, but after launching it, they realize it's a lot of work with not many results. If that's you, don't hang up your mic in shame just yet because all is not lost. I've helped many podcasters tune up their shows and turn them into lead-generating and sales-boosting machines.
In this episode, I share the exact 6 steps we walk our clients through to help them achieve podcast success. Here's an overview of what we'll cover:
Step 1: Align your podcast to your business goals. Make sure your show supports your business and brand rather than your personal podcast rockstar dreams.
Step 2: Find the right audience. Ensure your podcast is attracting the kind of people who might actually become clients or customers. Remember, if you're talking to everyone, you're talking to no one.
Step 3: Determine the funnel fit. Know how your podcast fits into your marketing funnels or sales systems. Understand your funnels before you figure out the role of your podcast in those funnels.
Step 4: Make changes. After going through the first three steps, make a plan. It might mean a name change, a format change, or a content adjustment, so plan for it and be intentional with it.
Step 5: Step up your performance. Learn how to use your mic and take podcasting seriously. Your credibility is on the line, and if you sound like crap, nobody will listen.
Step 6: Market your podcast. Shout it from the rooftops! Get the word out about your shiny, retooled podcast if you want it to generate results.
Remember, this process won't get done in an hour or even a day. If you want a podcast that serves you, your business, and your potential clients, you need to spend time tuning it up.
Get professional help to guide you through the process, make the right adjustments, and drive serious sales with your podcast.
Whether your show is not working or it's doing great, these tips can help you take your podcast to the next level. Tune in to this episode of Just the Tip to learn more!
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