Jana Goodbaum - Co-Founder of Happy Wolf On Revolutionizing Kid’s Snacks

Just the Good Stuff

English - August 22, 2023 06:01 - 46 minutes - 45.6 MB - ★★★★★ - 831 ratings
Health & Fitness Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: OUR PRODUCT COLLAB + All Things Go Nanas With Co-Founders Annie & Morgan

Next Episode: Just The Good Chat: *Realness* on Us Working and Parenting Together

#88: In this episode of Just The Good Stuff we're joined by Jana Goodbaum, the Co-Founder of Happy Wolf! The *NEW* brand of wildly simple snacks for kids. They're nut-free snack bars made from only organic whole-food ingredients…and absolutely none of the "weird" stuff.

Happy Wolf is currently available to order online at their website HappyWolf.com - Use my code RACHL to get 20% off your order!

Here are some of the topics discussed in today's episode:

Happy Wolf - What is it and the background of why Jana decided to launch it
What is Happy Wolf brining to the market that is different than the current options and why no one else is doing what their doing
What made Jana interested in the CPG children's snack category
What concerns Jana about the current children’s snack products and why Happy Wolf is different
Why it’s been so hard to bring lower sugar options to the children’s snack aisle
The process of developing a product and then commercializing it for mass consumption
Whats been the biggest challenges so far in launching a new brand and product
What does the future look like for Happy Wolf

+SO much more!

Subscribe to my liquid collagen and get $10 off PLUS more $$ when you subscribe (truly life-changing!!).

For more from me, I'm over on IG @rachLmansfield, tiktok @rachLmansfield and rachLmansfield.com