The Best Book on Startup Marketing: Traction
Just The Good Parts
English - October 14, 2019 02:49 - 44 minutes - 31.2 MB - ★★★★★ - 1 ratingEducation Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
One primary factor separates new businesses with explosive growth from gut-wrenching failures: Traction. In this episode, I unpack one of the best books I've read on startup marketing with John Mosesman.
## Topics We'll Cover:
- What's the Bullseye Process and why's it different than the alternatives?
- What are the 3 traction and phases and where do most people typically get tripped up?
- What channels are you the MOST biased toward (positively and negatively) and why?
- Why is it so hard to split your time 50/50 between marketing and building (and who's doing this well?)
## Links & Resources
Book Notes: https://mattwoods.io/
Just The Good Parts Book Summaries on YouTube: https://www.youtube.com/channel/UC66SdWwBo-enFmuCzrxsa1g
Just The Good Parts on Instagram: https://www.instagram.com/justthegoodparts/
Matt Woods on Twitter: https://twitter.com/matopher
John Mosesman on Twitter: https://twitter.com/johnmosesman
John Mosesman's Blog: https://johnmosesman.com/
Super Thinking: https://superthinking.com/
Gabriel Weinberg on Twitter: https://twitter.com/yegg
Justin Mares on Twitter: https://twitter.com/jwmares