When you have an idea brewing, your mind may race in a million different places to figure out how I talk about my thing, get my thing highlighted or figure out what to do next. But, let's be honest. When do we ask ourselves the important foundational questions that are necessary to almost audit our paths?

Before we create a logo, make at tag line, decide which colors we want to be associated or even share our ideas with the world, there are a few boxes that we can check to keep is on track towards our own personal success.

In a recent conversation with Cherice Jenelle, marketing consultant and strategist, we engage in a transparent conversation where we discuss how she started her ,consultancy her biggest mistakes when she started and foundational marketing tips for success.