#345: Dave Fink of Postie, on Modernizing Direct Mail Marketing, Optimizing for Efficiency, and Why Not to Raise VC
Just Go Grind
English - September 26, 2022 12:00 - 38 minutes - 34.5 MB - ★★★★★ - 161 ratingsEntrepreneurship Business Marketing careeradvice smallbusiness business career careerchange careercoach careereducation careers careerswitch careertraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Dave Fink is the CEO and Co-Founder of Postie, a marketing technology company that has transformed Direct Mail by enabling it to perform like a digital channel. In doing so, Postie has unleashed the medium's potential and unlocked growth for its advertisers, delivering an average campaign ROAS of 1,382%. From prospecting campaigns for new customers, to retargeting and CRM campaigns to maximize existing customers, Postie offers marketing solutions for every stage of the customer journey. With creative testing, real-time attribution, and campaign management tools Postie delivers an all-in-one platform to dynamically optimize your DM strategy.
As a consumer internet and technology entrepreneur, Dave is most engaged when leveraging emerging technologies in simple ways to solve real-world problems. He is driven by the intellectual pursuit as much as the accomplishments they’re achieving at Postie.
Topics Covered by Dave Fink in this Episode Postie as the only ad-serving technology solution specifically dedicated to the direct mail channel How the patterns Dave observed as a partner at Science incubator led to him founding Postie Postie’s early days of identifying their ideal customer profile, customer acquisition, and go-to-market How they manage such a wide range of customer profiles How Postie’s intuitive product and customer experience mimics the digital campaign experience Taking direct mail campaigns from a 60 to 3 day lead time Postie’s behind the scenes logistics and how they’ve been able to innovate and optimize efficiency How measurable results have fueled Postie’s growth Why they focused on building first and waited 5+ years to start marketing themselves as a company Choosing slow and steady growth instead of continually raising VC What’s next for PostieListen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com
Follow Justin Gordon on Twitter: https://twitter.com/justingordon212