#319: Abby Mercado of Rescripted, on Techstars, Pivoting, and Aqui-Hiring to Build the #1 Global Integrated Care Platform for Fertility Patients

Abby Mercado is the Co-Founder & CEO of Rescripted and a mom of IVF twins. Rescripted is the #1 global social network for people interested in fertility topics, providing tech tools & resources for wherever you are on your journey to build a family. From a vibrant fertility community and trusted IVF content to a tech-enabled fertility pharmacy and mental health counseling, Rescripted brings together everything you need to feel fully supported on your fertility journey.

Abby is a first-time founder but lifelong entrepreneur, and previously a VC investor.

Topics Covered by Abby Mercado in this Episode What Rescripted is and how Abby’s personal experience led her to the idea Abby’s founder story and how winning a Techstars Startup Weekend gave her the push to commit to her idea Abby’s objectives going through the Techstars program while simultaneously starting the company What Abby found most valuable from Techstars Their experience raising $2M+ exclusively from angel investors The blocks they ran into that led to a pivot from B2B to D2C Building a friendship and mentorship with Kristyn Hodgdon and eventually merging their businesses The process of acqui-hiring Kristyn How the concept for Rescripted has evolved over the years into their current multi-prong model The tech, tools and resources Rescripted provides as an integrated care platform for fertility patients How they’re helping women cope with an infertility diagnosis through mental health programming Being community and cohort centric How Abby allocates her time What’s on deck for Rescripted and their big vision

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