#215: Eric Gilbert, Co-Founder of Treefort Music Fest, on Building a Multi-Venue Festival with 133,000 Attendees Over 8 Years and Crowdfunding with Wefunder to Get Through the COVID-19 Shutdown
Just Go Grind
English - October 26, 2020 13:20 - 49 minutes - 45.9 MB - ★★★★★ - 161 ratingsEntrepreneurship Business Marketing careeradvice smallbusiness business career careerchange careercoach careereducation careers careerswitch careertraining Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Eric Gilbert is the Co-Founder of Treefort Music Fest ( https://www.treefortmusicfest.com/ ) an annual 5 day event in Boise, Idaho that's had over 133,000 attendees in 8 years and featured 1000s of bands from around the world.
Treefort Music Fest is a five-day indie music festival, held at numerous venues throughout downtown Boise, Idaho every year in March. Over the first eight years it has expanded to also include Alefort, Artfort, Comedyfort, Dragfort, Filmfort, Foodfort, Hackfort, Kidfort, Skatefort, Storyfort, and Yogafort. Treefort is now a full-fledged multi-disciplinary event with a lot of dynamic collaboration and community engagement. Treefort is very active year round as an important champion for creatives.
Invest in Treefort Music Fest: https://wefunder.com/treefort
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This episode is also brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models.
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Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast.
Some of the Topics Covered by Eric Gilbert in this Episode
What Treefort Music Fest is and the different "forts" they have How Treefort Music Fest got started The planning behind the first Treefort Music Fest and how the first festival did from a business perspective The marketing behind the first festival Getting sponsors for Treefort Music Fest The differences from the first year to the second year Becoming a Certified B Corporation vs. becoming a non-profit What it takes to run Treefort Music Fest today and the team behind it How Eric and his team decided to crowdfund with Wefunder How the team behind Treefort Music Fest markets the events with a small budget Eric's advice around starting a festival
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