S04.EP07 - Uncovering Insights & Measuring Brand with Dan White

JUST Branding

English - May 12, 2023 00:15 - 1 hour - 93.9 MB
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Previous Episode: S04.EP06 - How to Grow Brands with AI with Rob Lennon

Next Episode: S04.EP08 - Personal Branding & The Power of LinkedIn with Mike Roberts

Dan White is a branding consultant and author of "The Smart Branding Book" and has over 30 years of experience in marketing and branding.

In this episode, we discuss the latest thinking and methods for brand building including the rarely discussed area of uncovering insights and measuring brand, with successful examples.

We highlight how insights and measurement can be used together to create successful branding campaigns, and discuss how to adjust and improve branding strategies over time.

Lastly, we touch on emerging trends in branding and how branding may evolve in the future.