JUST Branding
96 episodes - English - Latest episode: 23 days ago -The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
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Episodes
S05.EP05 - Brand Frameworks with Sarah Robb
March 26, 2024 22:08 - 1 hour - 83.4 MBWhat are the strategies propelling the world’s top 181 brands to the pinnacle of global success? In this enlightening episode, we delve into the comprehensive research conducted by our esteemed guest, Sarah Robb. She has meticulously analyzed 181 leading global brands, uncovering the strategic nuances that drive their market dominance. Plus, we explore her revolutionary “Unselfish Framework,” a tool designed to empower brand builders. This framework demystifies the complex questions...
S05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson
March 05, 2024 18:59 - 44 minutes - 61 MBIn this captivating episode of JUST Branding, we welcome back Rob Meyerson, making history as our first returning guest. Rob, a distinguished brand consultant and co-author of the latest edition of Alina Wheeler’s seminal work, "Designing Brand Identity," leads us through a poignant tribute to Wheeler's legacy and a deep dive into the essence of Brand Identity, with a special emphasis on Brand Architecture. We explore the book's 6th edition and unpack the critical components of brand ...
S05.EP03 - How to Launch a Brand in 10 Days with Brand Sprints (w/ Eden Vidal)
February 21, 2024 18:29 - 48 minutes - 67.3 MBSick of long winded brand building processes that take months and loose momentum? Then you need to know about "Brand Sprints"! In this 'scrappy'(!) episode we jump into the magical world of sprinting. We speak with the brilliant Eden Vidal, founder of Under. His studio helps businesses define their strategy, positioning and identities in just 10 days. We tuck into how this is achievable, the benefits of sprints, how to conduct them, where the pitfalls lie and how to overcome them. ...
S05.EP02 - How Brands Grow with Byron Sharp
February 07, 2024 04:04 - 53 minutes - 73.6 MBIn this thought-provoking episode of JUST Branding, we're thrilled to host Professor Byron Sharp, a leading figure in marketing science and the Director of the Ehrenberg-Bass Institute, the world's premier center for marketing research. Byron, renowned for his groundbreaking book "How Brands Grow," which has significantly influenced the marketing sphere over the last decade, joins us to unravel the scientific principles behind brand growth. Our conversation kicks off with Byron's insp...
S05.EP01 - State of Brand 2024 with Jacob Cass & Matt Davies
January 18, 2024 13:19 - 1 hour - 121 MBPrepare to embark on an insightful exploration of the branding industry's ever-changing landscape in State of Brand 2024, hosted by Jacob Cass and Matt Davies. This special episode promises to provide a deep dive into the core of the branding world as it stands today. Facing the influences of AI integration, post-COVID market dynamics, and current economic challenges, Jacob and Matt tackle these issues head-on, addressing the crucial questions: - How are branding professionals navigat...
S04.EP18 - Best of Season 4 (2023)
January 01, 2024 18:19 - 1 hour - 88.3 MBWelcome to the special ‘Best of 2023’ episode of ‘JUST Branding,’ where we dive into the most insightful and transformative ideas in branding and marketing from the year. This episode is a curated journey through the minds of industry leaders, innovators, and rebels, each offering unique perspectives on branding’s evolving landscape. We kick off with the most popular episode of the season, Episode 1, which just happened to be our own. In it, we discuss the intricacies of becoming a br...
S04.EP17 - Brand Storytelling with Miri Rodriguez
December 12, 2023 09:09 - 1 hour - 85.7 MBIn this enlightening episode of JUST Branding, you’ll discover the art and science of brand storytelling through the experiences and insights of Miri Rodriguez, a celebrated storyteller and branding expert with an impressive history at Microsoft. Miri, an author and speaker, delves into the nuances of creating relevant brand narratives that transform audience perceptions and build strong connections. Key discussions include Miri’s branding journey, the power of storytelling, building ...
S04.EP16 - Any Insights Yet? w/ Chris Kocek
December 04, 2023 19:29 - 44 minutes - 61.8 MBTune in as we explore the transformative role of insights in branding and marketing with subject matter expert, Chris Kocek. Our conversation begins with Kocek sharing his journey and the motivation behind his new book, "Any Insights Yet?”, which aims to revolutionize our understanding of insights in business. Kocek delves into the essence of what constitutes a true insight, differentiating it from mere observations, data, and trends. He emphasizes the rarity and power of genuine ins...
S04.EP15 - BIG Brand Ideas (Secrets Revealed!)
November 09, 2023 10:56 - 1 hour - 84.3 MBWe're diving deep into the realm of BIG Brand Ideas – those game-changing, magnetic forces that breathe life into brands and propel them to greatness. Join your hosts, the dynamic duo of branding, Matt Davies and Jacob Cass, as they unravel the mysteries behind these mighty ideas. It's a rollercoaster of insights, anecdotes, and aha moments! Discover what it takes to craft a brand idea so compelling, it becomes a rallying cry that unites, excites, and drives your brand to new heights....
S04.EP14 - Balancing Facilitation & Strategy w/ Rachel Davis
October 19, 2023 22:55 - 54 minutes - 74.4 MBWhen collaboratively building a brand, how does a strategist balance both the facilitation of workshops and the task of creating the strategy 🤔. What are the key challenges? How can they be overcome? This is the topic of this value-packed episode. As a workshop ExperienceDesigner and facilitator known for her work with the Butter and Miro Communities and as a brand strategist working with global teams Rachel Davis is a bit of a unicorn. In this episode, we tuck into the very real ...
S04.EP13 - The Art of Consistency: Mastering Brand Guidelines w/ Hamish Smyth
September 21, 2023 22:48 - 43 minutes - 59.5 MBJoin us and Hamish Smyth as we unravel the crucial role of brand guidelines in achieving brand consistency, recognition, and trust. We’ll explore the key elements of successful guidelines and gain insights from renowned brands, plus learn how to avoid common pitfalls and create brand guidelines that people actually use. Plus, we introduce the ground-breaking "Standards" tool transforming brand guidelines for the better. This episode is a must-listen for all seeking branding excellenc...
S04.EP12 - Distinctiveness, Differentiation, and Brand Growth with Jenni Romaniuk
August 26, 2023 06:19 - 1 hour - 91.9 MBOur guest today is the esteemed Professor Jenni Romaniuk, an expert in marketing and consumer behaviour from the Ehrenberg-Bass Institute for Marketing Science. In this episode, we explore the significance of distinctiveness in branding and its role in a brand's success. Jenni shares key elements for building distinctive brands and provides examples of distinctive brand assets. We also delve into the concept of differentiation and its importance in establishing a brand's competitive e...
S04.EP11 - How to Build Big Brands on Small Budgets with Ian Bernard
August 03, 2023 21:48 - 50 minutes - 69.8 MBJoin us as we sit down with marketing strategist, Ian Bernard, and delve into the world of brand performance and its distinction from performance marketing, exploring the positioning process (4Cs) and the significance of creating future demand. Ian shares valuable insights on how small brands can grow when competing against larger market leaders and highlights the most common advertising mistakes made by small brands. Tune in to learn how brand marketing can facilitate profitable scal...
S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard
August 03, 2023 21:48 - 50 minutes - 69.8 MBJoin us as we sit down with marketing strategist, Ian Barnard, and delve into the world of brand performance and its distinction from performance marketing, exploring the positioning process (4Cs) and the significance of creating future demand. Ian shares valuable insights on how small brands can grow when competing against larger market leaders and highlights the most common advertising mistakes made by small brands. Tune in to learn how brand marketing can facilitate profitable scal...
S04.EP10 - Mastering Brand Building in a Regulated World with Terri Goldstein
June 28, 2023 13:36 - 50 minutes - 68.9 MBMastering Brand Building in a Regulated World: Insights from the Brilliant Terri Goldstein! 🎙️ Calling all business owners and marketers operating in regulated environments like finance or medical! This episode is tailor-made for you. Join us as we delve into the extraordinary mind of Terri Goldstein, a visionary strategist and design expert, whose unwavering commitment to brands has spanned decades. 🏢 Step into the captivating realm of brand creation amidst regulations, where Terri u...
S04.EP09 - Creativity, Empathy & Culture with SNASK
June 06, 2023 22:05 - 50 minutes - 70 MBFrederick Ost and Erik Kockum of SNASK join us to discuss how to build culture, and along the way our conversation diverts into a myriad of topics including creativity, empathy, philosophy, and of course, branding. We discuss how their agency SNASK approaches brand building, the key to creativity, how to create a culture of trust and creativity, as well as how leading with vulnerability and empathy can give you an edge in the industry.
S04.EP08 - Personal Branding & The Power of LinkedIn with Mike Roberts
May 23, 2023 17:55 - 49 minutes - 67.9 MBLinkedIn is one of the most powerful platforms for making business connections and growing your personal brand. But are you leveraging its power to the full? Join us in this episode as we are joined by LinkedIn expert, Mike Roberts, to dig deep into how to use LinkedIn to grow your personal brand for success. Together we review how LinkedIn can help you build a powerful personal brand and what you need to do to ensure your LinkedIn profile is in tip-top condition for success. We als...
S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
May 12, 2023 00:15 - 1 hour - 93.9 MBDan White is a branding consultant and author of "The Smart Branding Book" and has over 30 years of experience in marketing and branding. In this episode, we discuss the latest thinking and methods for brand building including the rarely discussed area of uncovering insights and measuring brand, with successful examples. We highlight how insights and measurement can be used together to create successful branding campaigns, and discuss how to adjust and improve branding strategies over...
S04.EP06 - How to Grow Brands with AI with Rob Lennon
April 27, 2023 19:54 - 1 hour - 97 MBGet ready to revolutionize your branding game with the help of AI! In this episode of JUST Branding, we are joined by the renowned digital marketing expert and "AI whisperer," Rob Lennon, who has 45 publications under his belt and a wealth of knowledge and resources around AI, ChatGPT, and prompt craft. Rob shares actionable insights on how you can leverage AI, particularly ChatGPT, to grow your business. Plus, we dive into the benefits of using AI, such as improved efficiency and per...
S04.EP05 - Rebelious Branding with Stix of Liquid Death
April 12, 2023 05:25 - 46 minutes - 63.6 MBAre you thirsty for some killer marketing strategies? Then grab a glass of Liquid Death Mountain Water and tune in to the latest episode of the Just Branding Podcast! Hosts Matt & Jacob sit down with Steve Nilson, AKA Stix, the 'Vice of President of Cult Indoctrination' at Liquid Death, to dive into the innovative thinking behind one of the most successful up-and-coming consumer brands. Stix and his team have made waves in the industry by breaking all the rules and creating a refreshi...
S04.EP04 - NFTs: The New Frontier for Brands with Kate Pincott
March 24, 2023 10:58 - 48 minutes - 67.3 MBWarning. This episode might blow your mind. In this episode, Matt and Jacob speak with Kate Pincott - Head of Design at Matteruem. Mattereuem are at the cutting edge of technology which enables brands to create NFT digital passports of real-world assets which are certified by third parties and which may enable the spiral economy. If none of that makes any sense to you then definitely listen to this episode to cut through the jargon and get an insight into the future of brand building ...
S04.EP03 - Workshop Design with Brittni Bowering
March 07, 2023 14:11 - 48 minutes - 66.9 MBDo you run strategic brand-building workshops with your clients or team? Or wish to? Then this episode is for you! We go deep into workshops with expert workshop designer Brittni Bowering (ex AJ&Smart). In a jam-packed episode, we discuss why workshops are so powerful, when and when not to use workshops, and tips on how to create and run a powerful workshop. We also go into the pros and cons of physical and virtual workshops and also explore the future of workshopping.
S04.EP02 - How to Build Community
February 27, 2023 15:31 - 39 minutes - 54.3 MBIn this episode, Jacob Cass & Matt Davies delve into the subject of community building for both brands & creatives. We jump straight into understanding your audience, where we cover defining your target audience, understanding their needs and behaviors, and researching to gain insights. We then move on to defining your community's purpose, highlighting the importance of identifying core values and the overall mission, setting goals and objectives, and aligning with your audience's goa...
S04.EP01 - How to Become a Brand Consultant
February 07, 2023 16:06 - 47 minutes - 65.3 MBIn this episode, we dive into the world of brand consulting, what it is, and how it differs from other roles in the branding industry. We discuss the key qualities that make a successful brand consultant, including confidence, communication and listening skills, a growth mindset, and strong facilitation abilities. Next, we will each share our own background and experiences in the branding industry, including how we got started and how we have developed our skills and knowledge. We al...
S03.EP21 - Best of Season 3 (2022)
December 07, 2022 13:16 - 1 hour - 110 MBWhat a year! In this episode, we share some of our favorite insights from our esteemed guests. Episodes featured (in order): E19: Supercharging Innovation & Creativity with Hussain Almossawi E9: Agile Swarming with Dennis Hahn E20: Brands VS Blands with Ariadna Navarro E11: Debunking Branding Bull with Austin Franke E13: Million Dollar Consulting with Alan Weiss E18: Brand Positioning with Ulli Appelbaum E4: The Future of Brands with Anneli Hansson E3: Global Brand Strategy wi...
S03.EP20 - Blands VS Brands with Ariadna Navarro
October 31, 2022 14:19 - 42 minutes - 58.7 MBAs brand builders, we used to build brands that would last. Campaigns would extend for years, and visual identity systems—once created—wouldn’t become obsolete for decades. Today, the speed of change is so aggressive, brand builders must consider that what they build now could be irrelevant in a few months. Brands face a choice. First, they can commit to brand positioning and stay true to their visual appearance and social stances regardless of where the wind blows. Or, they can c...
S03.EP19 - Supercharging Innovation & Creativity with Hussain Almossawi
October 04, 2022 17:51 - 48 minutes - 66.1 MBDiscover how to harness your fire, flex your courage and supercharge your ideas to create remarkable products, services & experiences, with the knowledge shared by the creative powerhouse, Hussain Almossawi. Hussain has just released a book titled “The Innovator’s Handbook: A Short Guide to Unleashing Your Creative Mindset” which is full of insights, ideas, stories & practical exercises that will take your creative thinking to the next level. We discuss the first principles of innovat...
S03.EP18 - Brand Positioning with Ulli Appelbaum
September 20, 2022 17:41 - 46 minutes - 64.2 MBHow can brands position themselves for success in today’s marketplace? That is the question. And we have the answer! In this episode, we discuss proven brand positioning methodologies that actually work, complete with examples and practical steps you can use to develop your own brand positioning that are truly differentiating, distinctive, and highly relevant. To guide us, we have Ulli Appelbaum, the author of the new book The Brand Positioning Workbook: A simple how-to guide to mor...
S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
September 07, 2022 10:32 - 41 minutes - 57.8 MBDavid Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. Hailed the “Father of Modern Branding”, David is a true authority on branding and we’re incredibly humbled to have him here on JUST Branding. In this episode, we focus on two of his recent books… The first is “Owning Game-Changing Subcategories” which focuses on disruptive innovation & growth in the digital age. And the second is his ...
S03.EP16 - Archetypes & Stories with Carol Pearson
August 23, 2022 09:14 - 43 minutes - 59.4 MBWhat stories are you living? What about your brand? And how do you manage that meaning? With Archetypes. And who better to discuss the power of archetypes than Carol S. Pearson? Carol is the co-author of “The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes” (Published 2001), alongside Margaret Mark. This book has been incredibly influential in the brand strategy space as its ideas on archetypes have been taken and used to align teams and intention...
S03.EP15 - Verbal Brand Identity with Nihilo
August 02, 2022 10:28 - 44 minutes - 61.1 MBWe get super practical with Israeli duo, Margaret Jerr-Jarrett, and Emunah Winer, founders of Jerusalem-based agency, Nihilo. We tuck into how they use words and ideas to build powerful brands and we explore how the strategic elements of brand building find their way into the creative look and feel and customer experiences a brand produces for customers. We review what a “Verbal” Identity is and why brands need one. We also explore the principles of the tone of voice and how a verbal ...
S03.EP14 - The Brand Mindset with Ezequiel Abramzon
July 19, 2022 07:00 - 55 minutes - 76.8 MBEzequiel Abramzon is a brand strategist who spent 20+ years working as an executive at Disney as a marketer and strategist running digital across LATAM and later overseeing global creative from the UK. He now lives in Spain where he works as a consultant helping entrepreneurs and entrepreneurial companies transform the way they see their business by unlocking their brand mindset. And brand mindset is the focus of this episode. We explore what a brand mindset is and why businesses nee...
S03.EP13 - Million Dollar Consulting with Alan Weiss
July 05, 2022 07:00 - 38 minutes - 52.9 MBWho better to learn about consulting from than "the consultants consultant" Alan Weiss? Alan wrote the famous best selling book "Million Dollar Consultant" and is the author of over 60 books on consulting and business. In this episode Matt and Jacob sit down with Alan to discuss how the principles of Alan's books can be applied to brand strategy. We explore why consultancy is a good option, different consulting approaches, how to sell it and how to grow a consulting practice. We g...
S03.EP12 - Friction in Branding with Soon Yu
June 21, 2022 07:00 - 55 minutes - 76.7 MBFriction isn't something to be avoided. Successful brands not only understand the difference between good and bad friction but also know how to embrace a dose of good friction to create greater value. Soon Yu, author of ‘Friction: 'Adding Value By Making People Work for It' will show you how to leverage good friction to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity, for more memorable brand experiences. Soon Yu is an international spea...
S03.EP11 - Debunking Branding BS with Austin Franke
June 07, 2022 07:00 - 59 minutes - 81.8 MBAustin Franke is a brand strategist and the founder of WooPunch, a brand & design consultancy rooted in the science of how brands grow. Austin is going to be sharing his approach to brand, which is a less conventional approach, based on behavioral science and other evidence-based fields. We’re going to “debunk” or at least throw a few punches around in regards to what Austin calls “Branding Bullshit”. In particular, brand differentiation, customer engagement, brand purpose from a val...
S03.EP10 - Corporate Branding from The Inside Out with Meg Kypena
May 24, 2022 07:00 - 51 minutes - 70.3 MBBig companies struggle with the principles of brand. In this episode we sit down with Freelance Internal Brand Strategist, the powerful Meg Kypena. In this episode we dig deep into how corporations can use the power of branding to align their people and communicate better. This is branding from the inside, out.
S03.EP09 - Agile Swarming with Dennis Hahn
May 10, 2022 07:00 - 53 minutes - 73.2 MBThis episode is a real treat for anyone looking to level up on how to work on brand strategy collaboratively. Matt Davies and Jacob Cass sit down with global agency leader Dennis Hahn of Liquid agency. Together they quiz Dennis on his 'agile swarming' methodology covering what swarming is and what problems it solves for leadership, strategy, and creative teams. Dennis outlines his principles for swarming and how to conduct a swarm. He also gives insights on what makes a great facilit...
S03.EP08 - Scaling Brands with Richard Cotter
April 26, 2022 07:00 - 56 minutes - 78.1 MBIf you are serious about brand building at scale, this is the episode for you. Richard Cotter is a brand consultant at the top of his game. He left school at 17 and developed his career to the point where now he is parachuted to work with large organizations that have brands that are underperforming and help scale them. He is best known for turning around outdoor performance and lifestyle brand Berghaus. He is the author of the book The Zebra Reality: How to Create Unstoppable Organi...
S03.EP07 - Web3, NFTs & The Metaverse with Kostas K.
April 12, 2022 07:00 - 1 hour - 104 MBWhat does Web3 mean for brands & creatives? What about NFTs and The Metaverse? We break it all down for you in layman’s terms, with special guest Kostas K! We go over the fundamentals of Web3 including its definition, why it matters, tokens, the blockchain, cryptocurrency, wallets, and trends in the space. Plus a discussion around NFTs, what they are (and are not), and the opportunities brands and creatives can tap into such as AR & VR, DeFi, DAOs, Virtual Commerce, Digital Assets ...
S03.EP06 - Brand Hacks with Emmanuel Probst
March 29, 2022 07:00 - 40 minutes - 55.7 MBOften we think of brand-building from a commercial or business perspective. This week's guest thinks this needs to change and that as brand builders we need to consider our efforts from the perspective of the meaning consumers will attach to a brand. Tune in to list insights from Emmanuel Probst - author of Brand Hacks, How to Build Brands by fulfilling the consumer quest for meaning. In this episode, we discuss the three levels of meaning, brand hacks, examples of meaningful brand bu...
S03.EP05 - Branding for Start Ups & Founders
March 15, 2022 07:00 - 53 minutes - 73.4 MBAlex Naghavi is the ECD at Josephmark which is a global venture studio based out of Brisbane and Los Angeles. In this episode, we learn how to design, validate, launch and sell a brand by deep diving into the process, exploring the benefits and nuances of working with a venture studio VS a traditional design shop. We discuss MVPs, MVBs, failures and successes and how purpose, beauty and simplicity can help create better brands that make an impact. We even explore the future of brands...
S03.EP04 - The Future of Brands with Anneli Hansson
March 01, 2022 07:01 - 53 minutes - 73.6 MBAnneli Hansson is a brand strategist, coach & speaker based out of Stockholm, Sweden. Many will know Anneli as the resident strategist over at TheFutur with Chris Do who we interviewed back on Episode 13. Anneli just launched an incredible 6-figure course over at The Futur called Brand Strategy Fundamentals. What people may not know, is that Anneli has a background in building sustainable brands (long before it was a trend) and has recently pivoted into helping creatives transform in...
S03.EP03 - Global Brand Strategy with Jan-Benedict Steenkamp
February 15, 2022 07:00 - 55 minutes - 76.4 MBAre you looking to take a brand to an international audience? Global expansion needs careful consideration and so if this is you this episode will be packed with value! We sit down with marketing expert, academic and author Jan-Benedict Steenkamp (or as we know him "JB"!) to discuss his book "Global Brand Strategy: World-Wise Marketing in the age of Branding" In this insightful episode, JB walks us through the COMET framework and the components of which are helpful to consider for ...
S03.EP02 - Building Legendary Brands with Storytelling w/ Gair Maxwell
February 01, 2022 07:00 - 59 minutes - 82.2 MBThe strength of any brand – including yours - hinges on two key factors: Differentiation & Relevance. But it doesn’t stop there. What makes a truly legendary brand is the STORY behind it. In this episode we decipher why some brands have lines reaching around the block, while other perfectly apt competitors sit empty just steps away. Gair Maxwell shares case studies including WHY the Mona Lisa is famous and how every-day leaders can build irresistible brands. Gair Maxwell is a brand s...
S03.EP01 - Designing Company Culture with Josh Levine
January 19, 2022 07:00 - 43 minutes - 59.8 MBHow can you create an amazing company culture that ensures a brand strategy can be actualized? That's at the core of this discussion with the amazing Josh Levine, author of Great Mondays. We sit down with Josh to examine how branding should be done from within by intentionally designing a company culture. Together we discuss the six components of company culture - Purpose, Values, Behaviors, Recognition, Rituals and Cues. If you are a brand builder looking to operationalize, align a...
S02.EP22 - Best of Season 2 (2021)
November 15, 2021 07:00 - 1 hour - 96 MBListen in as we reveal our favourite outtakes from Season 2 of the JUST Branding Podcast in 2021, including branding insights from creative minds such as Sagi Haviv, Joseph Pine II, Denise Lee Yohn, Natalie Nixon, Bill Gardner, Emily Cohen, Armin Vit, Julian Cole and more.
S02.EP21 - Building Brands for a Sustainable Tomorrow with Katie Klencheski
November 01, 2021 07:00 - 49 minutes - 67.8 MBKatie is the Founder and Creative Director of Brooklyn-based SMAKK, a branding and growth studio whose mission is to help values-led clients build world changing brands. For much of her career she has worked with everyone from industry giants like American Express and Shiseido to a variety of nimble disruptive beauty, fashion, wellness, and lifestyle brands, including The Honey Pot Company, Harry’s Razors, and more. Katie applies her expertise across content creation, ecommerce, soc...
S02.EP20 - Powerful Personal Branding with Rob Levinson
October 18, 2021 07:00 - 1 hour - 94.8 MBWhat makes a powerful personal brand and how can you build one that endures? We outline all the steps you need to follow to craft an authentic brand narrative that will help you get noticed, remembered and results. Rob Levinson is a seasoned brand strategist who’s worked for global consumer brands such as DeBeers, Rolls-Royce, BMW and more. Now he’s the principal of Leverage Advisors which helps grow middle-market B2B businesses, as well as a Personal Brand Coach which helps people to ...
S02.EP19 - Creative Briefs & Strategy Fundamentals with Julian Cole
October 04, 2021 07:00 - 49 minutes - 68.5 MBLearn how to write rock-solid creative briefs and the fundamentals of strategy so you can gain confidence in your strategic abilities, and ultimately have a bigger impact on your company. Julian Cole is a strategy consultant for global brands such as Apple, Facebook & Disney. Previously, he’s held the role of Head of Comms Planning at BBDO & has helped create award-winning work for PlayStation, Pepsi, Google and after looking at his wrap sheet - pretty much the Global 100. Julian i...
S02.EP18 - Branding From The Inside with Kyle Millar
September 20, 2021 07:00 - 51 minutes - 70.6 MBWhat's it like working on corporate brands from the inside? In this episode we take a peak behind the curtain to see how big brands are managed by their in-house teams. We sit down with the fantastic Kyle Millar, VP of Marketing at SodaStream Canada. Kyle outlines how he views brand strategy, the principles he uses to build brand, create memorable customer experiences and to inspire his teams to success. He also digs into what it’s like to work “in-house” - both the highs and the lows...