S03.EP11 - Debunking Branding BS with Austin Franke
JUST Branding
English - June 07, 2022 07:00 - 59 minutes - 81.8 MBDesign Arts Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S03.EP10 - Corporate Branding from The Inside Out with Meg Kypena
Next Episode: S03.EP12 - Friction in Branding with Soon Yu
Austin Franke is a brand strategist and the founder of WooPunch, a brand & design consultancy rooted in the science of how brands grow.
Austin is going to be sharing his approach to brand, which is a less conventional approach, based on behavioral science and other evidence-based fields.
We’re going to “debunk” or at least throw a few punches around in regards to what Austin calls “Branding Bullshit”.
In particular, brand differentiation, customer engagement, brand purpose from a values viewpoint, loyalty marketing, and how designers can truly help a brand grow beyond the typical clichés.
Now get into your corners, and welcome to the ring, Austin Franke.