We talk about the spectrum of artist versus business person and the question: what moves one to create? Is it from the inside out or is it rather seeing a market need and solving a problem?

Carlos shares that this question is a struggle between his heart and his mind. At the end, we come up with a model with four quadrants together, to determine how creative and how entrepreneurial one is.

He shares the three-step iterative process that it takes to build a company that makes money does good and makes you happy. This journey of these three steps or rather principles is not easy, but simple and fulfilling.