Investing in Customer Experience - Step 8: Give Your Client a Referral

On today’s episode of Journey to $100 Million, Kevin shares the eighth step in his 11 step process on how you can foster growth in your organization through investing in customer experience. At step 8, you have been servicing this client for a while. They’ve gotten to feel out your team (and vise versa), everyone knows the progress being made, and they are beginning to become more of a promoter. If everything is going smoothly, it is time to offer them some business by getting this client a referral.

If you have a referral to offer, that’s great - but ensure that it is quality. You never want to refer business to someone you wouldn’t do business with yourself. If you do not have a referral, learn the best ways to refer this client, and give your best effort to gain them at least one quality referral. If you put effort into this step, it will put you on the fast track to gaining a new client promoter. Listen in on today’s episode to learn why getting your clients referrals can boost your business relationships by leaps and bounds!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.