Investing in Customer Experience - Step 3: Only Sign a Good Fit

It is easy to get caught up in your sales process and excited in the moment after meeting with a prospect. That prospect may love your offerings and push for the deal, but that doesn’t always mean they are going to be a good fit. Today on Journey to $100 Million, Kevin shares the third step in his 11 step process on how you can foster growth in your organization through investing in customer experience.

It is essential to step back and reflect on these first interaction meetings after they take place. You should always look at the prospect’s business and get your entire teams’ opinion on the possible deal. You want to ensure a prospect is a good fit before singing them, and you want to be able to exceed the expectations of a prospect. If you are not able to exceed a client’s expectations, then they are not going to be happy or want to continue with your product or services - which results in a loss of revenue. There are a couple of questions you can ask yourself when determining if a prospect is a good fit. Listen in to Kevin on today’s episode to learn what those questions are!

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Erik Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.