Determining What Is Critical to Your Company’s Success

Here at Array Digital, we have a weekly management meeting every Monday morning. During these meetings, Erik’s first agenda topic is to review the to-do list from the previous week’s meeting to see what progress has been made. In episode 195 of Journey to $100 Million, Erik explains how a recent management meeting has helped him understand what tasks are most important to the Array Digital team.

In this meeting, when Erik asked what work had been done since the last meeting, he was frustrated upon realizing nothing had been done. Erik does not like the fact that the only work getting done is in the meeting itself. The goal should be for each person to do their work and then the four individuals in the meeting review that work to figure out the next step. It is essential to understand whether something is critical to the success of Array Digital. If a normal week goes by and the work does not get done, then that work is obviously just not important.

What Erik hopes to do now is acknowledge that if something does not get done, ask the team: “Is this really important?” and if the answer is no, just scrap the initiative. When you find that a task is just dragging, you have an important choice to make: either push it through or just understand it is not important and throw it out. If you start thinking about what is important in your organization, it can save you tons of time and money.
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Erik J. Olson is an award-winning digital marketer & entrepreneur. The Founder & CEO of Array Digital, he is also the host of the Journey to $100 Million Flash Briefing and daily podcast, and the organizer of the Marketers Anonymous monthly meetups.

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Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is the also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups.