Emily Enger on Good Enough Book Marketing for Fiction and Creative Writers

The Writing Podcast

English - April 01, 2023 20:48 - 52 minutes - 71.4 MB
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Most writers simply want to write and publish. And not have to deal with the hassle of social media and selling their book. In this episode with book marketing coach Emily Enger, she introduces the concept of "good enough" book marketing. She says that writers should focus on the writing first and foremost, putting "your perfectionism marbles in that corner."

Great Moments in the Episode

(4:18) How marketing a fiction book is different from marketing a nonfiction book.

(6:54) The essence of good enough book marketing.

(7:13) Emily defines what marketing is.

(9:20) How authors must create a personal brand.

(14:07) What is the "awkward newsletter" and how not to create one.

(20:37) A short history of publishing and the emergence of the "indie" author.

(24:59) Emily sets expectations on how many copies a book will sell.

(26:35) Some powerful sales strategies for fiction and creative writers who have some resources to spend.

(34:39) How to select some early or beta readers for your book.

(37:40) How minimalist marketing can create natural momentum if the writing is exceptional.

(49:28) Words of the Episode