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Andrew Keyt on How Book Publicity Grew His Consulting Practice
The Writing Podcast
English - April 07, 2021 03:30 - 39 minutes - 54.7 MBHow To Education Arts Books Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Corporate Onboarding Expert Amy Davies on Overcoming Writing Obstacles
It's one thing to write a book. And quite another to sell your book. Author Andrew Keyt made a significant investment in the publicity of his book, Myths and Mortals: Family Business Leadership and Succession Planning (Wiley Finance). The first publicity phase was the six weeks after its launch, the second was the long slog since. In this episode, Andrew, who is also a professor in the business school at Loyola University Chicago, discusses the value he placed on book publicity and how it paid off in growing his consulting practice.